PARIS, July 21, 2019 /PRNewswire/ -- thierry Ehrmann:
"We are also very pleased to inform shareholders and investors that
we now possess artmarket.art, which has already been
deployed by our IT department. This acquisition involved several
quarters of intense legal and administrative red tape with the
ICANN (Internet Corporation for Assigned Names and Numbers) and the
TMCH (TradeMark ClearingHouse).
This is the same strategy adopted by all of the world's
major art institutions, including the Guggenheim, the Louvre and
the Pompidou Center, along with an impressive list of museums that
have played a key role in art history.
Since our press release Artprice.com is changing its name to
Artmarket.com to become a global player in the Art Market
posted on July 9, 2019 (follow this
link:https://www.actusnews.com/fr/ARTPRICE/cp/2019/07/09/artprice_com-is-changing-its-name-to-artmarket_com-to-become-a-global-player-in-the-art-market)
our Investor Relations department has received numerous questions
from shareholders and institutions regarding the domain names we
possess and our marketing position vis-à-vis Artprice.
This brief statement is intended to answer these questions.
To achieve the getting of this extension .art, Artprice had to
comply with a battery of draconian ICANN tests, including the
requirement of owning our brand (without which applications to the
ICANN are rejected). The "Sunrise Period" of domain registration is
now over, so no further surprises are expected."
A generic top-level domain (gTLD) is a type of top-level domain
(TLD) maintained by the Internet Assigned Numbers Authority (IANA)
for use in the Internet's domain name system.
A TLD is the extension at the end of a website address. In this
case, "dot art" (.art) is a major asset for the key players in the
art market. The ICANN, the organization that oversees Internet
domain names, has developed draconian mechanisms to protect rights
on new extensions and to preclude hacking risks.
However, this type of protection comes at a high price. In the
digital economy, .art represents a powerful search-engine
marketing tool to capture an even broader global audience. Concrete
operational examples are louvre.art, guggemheim.art and
centrepompidou.art.
thierry Ehrmann: "You don't need an MBA to understand that this
global network will inevitably contribute to our notoriety and the
growth of our customer base."
Very few groups like ours have a legal and IT department
dedicated to the global watch of their brands and domain names. For
our shareholders, this watch represents a guarantee and a very high
level of legal security."
thierry Ehrmann: "Artmarket.com is now the group's flagship as
we project our know-how, our content and our brands into the global
market in a way no other entity operating on the Art Market can do.
The new name will take full advantage of the natural indexing by
global search engines of any content relating to the term "art
market".
Artprice.com shareholders will very shortly be invited to an EGM
(within the legal deadlines) to approve this name change.
The Artprice brand – which has enjoyed global recognition
for over 20 years – will remain the reference brand name for
Artmarket.com in its highly profitable art prices /indices
databanks activity.
After approval, shareholders of Artprice.com on Euronext
will automatically become shareholders of
Artmarket.com without any impact on the number of shares held
or their attached rights.
English is the language most used by the art market all over the
world.
Searches using the term "art market" on Google.com give
Artmarket.com as the top result out of 3.6 billion results
(Judicial Officer's Report, SCP Pons-Mergui). By comparison, a
search on Google.com using "Artprice" produces 2.5 million results,
with, of course, artprice.com in first place.
To answer the questions we are currently receiving in all
transparency, we acknowledge our legal possession of the domain
names, artmarket.net, .org and .eu (.eu being the gTLD for
Europe) as well as art-market.com,
art-market.net and art-market.org which we acquired to
preclude cybersquatting (the practice of registering a domain name
corresponding to a trademark with the intention of subsequently
reselling it to the trademark at a high price).
thierry Ehrmann: "Some new complementary and decisive
information will be communicated in the Q2 release on the EGM
(Extraordinary General Meeting) retroplanning which will endorse
the change of artprice.com name to artmarket.com adding the new
strategy artmarket.com to become a global player of the Art
Market."
Copyright ©2019 thierry Ehrmann
– www.artprice.com – www.artmarket.com
About Artprice:
Artprice is listed on the Eurolist by Euronext Paris, SRD long
only and Euroclear: 7478 - Bloomberg: PRC - Reuters: ARTF.
Founded by thierry Ehrmann (see Who's who certified Biography )
(c) https://imgpublic.artprice.com/img/wp/sites/11/2019/03/2019-bio-whoswho-thierry-ehrmann.pdf).
Dicover Artprice in
video: https://www.artprice.com/video
Artprice is the global leader in art price and art index
databanks. It has over 30 million indices and auction results
covering more than 700,000 artists. Artprice Images® gives
unlimited access to the largest Art Market resource in the world: a
library of 126 million images or prints of artworks from the year
1700 to the present day, along with comments by Artprice's art
historians.
Artprice permanently enriches its databanks with information
from 6,300 auctioneers and it publishes a constant flow of art
market trends for the world's principal news agencies and
approximately 7,200 international press publications.
For its 4,500,000 members, Artprice gives access to the world's
leading Standardised Marketplace for buying and selling art.
Artprice is preparing its blockchain for the Art Market. It is
BPI-labelled (scientific national French label) Artprice's Global
Art Market Annual Report for 2018 published last March
2019: https://www.artprice.com/artprice-reports/the-art-market-in-2018
Artprice is associated with Artron Group the Chinese leader in
the Art Market, its solid institutional partner.
About the Artron Group:
Partners since 2009, in 2018, Artron and Artprice signed a
historic agreement to create a "New Silk Road for Art". This
initiative is perfectly coherent with China's "One
Belt, One Road" (OBOR) or "Belt and Road Initiative" (BRI)
launched in 2013 and known in Europe as the "New Silk Road".
"Artron Art Group (Artron), a comprehensive cultural industrial
group founded in 1993 by Wan jie, is committed to inheriting,
enhancing and spreading art value. Based on abundant art data,
Artron provides art industry and art fans with professional service
and experience of quality products by integrated application of IT,
advanced digital science and innovative crafts and materials.
Having produced more than 60,000 books and auction catalogues,
Artron is the world's largest art book printer with a total print
volume of 300 million a year. It has more than 3 million
professional members in the arts sector and an average of 15
million daily visits, making it the world's leading art
website."
Artron's Web: www.Artron.net
Artprice's Contemporary Art Market Annual Report for 2018 - free
access at:
https://www.artprice.com/artprice-reports/the-contemporary-art-market-report-2018
Artprice's press releases:
http://serveur.serveur.com/Press_Release/pressreleaseen.htm
https://twitter.com/artpricedotcom
Artmarket News:
https://twitter.com/artpricedotcom & https://twitter.com/artmarketdotcom
https://www.facebook.com/artpricedotcom 4,5 million
subscribers
http://artmarketinsight.wordpress.com/
Discover the Alchemy and the universe of
Artprice http://web.artprice.com/video, which headquarters are
the famous Museum of Contemporary Art, the Abode of
Chaos: https://issuu.com/demeureduchaos/docs/demeureduchaos-abodeofchaos-opus-ix-1999-2013
https://vimeo.com/124643720
The Contemporary Art Museum The Abode of Chaos
https://www.facebook.com/la.demeure.du.chaos.theabodeofchaos999 3.9
million subscribers
Logo:
https://mma.prnewswire.com/media/817151/Artprice_Logo.jpg
Contact: thierry Ehrmann,
ir@artprice.com
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SOURCE Artprice.com