mporium Group PLC Contract for Fast Web Media (3570Y)
December 05 2017 - 2:00AM
UK Regulatory
TIDMMPM
RNS Number : 3570Y
mporium Group PLC
05 December 2017
5 December 2017
Mporium Group plc
("Mporium" or the "Group")
New commercial contract for Fast Web Media
Mporium Group plc (AIM:MPM), the technology firm delivering
event-driven marketing, is pleased to announce a significant
commercial agreement for its technology-led digital agency, Fast
Web Media (FWM).
The seven-figure contract with a fully-owned subsidiary of a
FTSE 100 company, represents the largest contract ever awarded to
FWM in its 20-year history. The agreement involves the provision of
technology and agency services over a 12 month period, across four
key international markets.
FWM is renowned for creating bespoke digital strategies that
deliver measurable commercial improvements. In Q1 2017, FWM
relaunched as a technology-led agency, incorporating Mporium's
proprietary technology into the overall agency offering. At the
core of this strategy is Mporium IMPACT which identifies and
monetises micro-moments, resulting in improved performance for
digital advertising campaigns, from brand advertising to direct
response.
Mporium's Chief Executive, Nelius De Groot, said:
"I am delighted to announce this landmark agreement, which
represents the largest contract in FWM's history. Signing an
international contract of this scale with a fully-owned subsidiary
of a FTSE 100 company is a testimony to the professionalism and
capabilities of the FWM organisation.
"The relaunch of FWM in Q1 2017 with a new technology-led focus
has significantly enhanced the agency's offering. FWM has a proud
heritage of innovation and, incorporating Mporium's technology,
will generate additional revenue and client opportunities.
"This contract marks a very important milestone in the evolution
of FWM, demonstrating that our strategy of relaunching FWM as a
technology-led agency is paying significant dividends."
Enquiries
Mporium: 020 3841 8411
Nelius De Groot, Chief
Executive Officer
Fast Web Media: 020 3841 8405
Stephen O'Malley, Head
of Agency
N+1 Singer: 020 7496 3000
Mark Taylor
Michael Taylor
Alex Laughton-Scott
Alma PR: 020 3865 9668
Rebecca Sanders-Hewett
Josh Royston
Susie Hudson
Notes to editors
About Mporium
Mporium is a technology company at the forefront of the
transformation in digital marketing. Mporium's proprietary
technology enables advertisers, to identify and monetise
micro-moments - those moments when there are significant changes in
the levels of consumer intent. Using technologies derived from
financial services, these micro-moments are used to drive highly
performant digital advertising campaigns: from brand advertising to
direct response.
About Fast Web Media
Fast Web Media (FWM) is a technology-led digital marketing
agency that was acquired by Mporium Group plc in May 2015. FWM was
relaunched with a new technology focus in Q1 2017 and is renowned
for creating bespoke digital strategies that deliver measurable
commercial improvements. FWM has worked with an impressive client
list that includes Carling, Barclays, the BBC, English Premier
League and Bravissimo.
Based in the UK, Mporium Group plc is quoted on AIM, the junior
market of the London Stock Exchange plc.
www.mporium.com
This information is provided by RNS
The company news service from the London Stock Exchange
END
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