Else Nutrition Holdings Inc (QX) (BABYF) Quote

Our CEO knows about the quality of our offerings (I dare believing) but she is to incompetent to figure out that building a company with no manufacturing and no marketing cannot succeed, whatever the product she developped. I start to believe that she only pull out of her mess by outright selling out Else altogether. This being said, she will prefer to fail or be stolen of the company before her ego accept that she is not qualified to succeed.

"I am sure there have been many studies and testing re both purity and nutritional value."

"I am sure there have been many studies and testing re both purity and nutritional value." And we see those test results every day in the plummeting stock price.

Would effectively be interesting but till she decides to talk to the market instead of her shareholders, whatever she does or write is useless for us ... unles a shareholder has a baby to feed.

It would be enlightening if "that woman" issues a PR or message to shareholders regarding the purity of Else products. I am sure there have been many studies and testing re both purity and nutritional value.

INTERESTING ARTICLE AND I PARTICULARLY NOTED (ONCE AGAIN) THAT WE HAVE A GREAT OFFERING INTO A $20 BILLIONMARKET. KEEPING SECRET OUR EXTREMELY INTERESYING OFFERINGS, WE ONLY GET MORE LESS THAN $10 MILLIONS (fy 2023) BEING IN THE MARKET FOR ALMOST 5 TEARS, ON ZILLION SHELVES?
I WONDER, HOW IS IT POSSIBLE FOR OUR CEO TO NOT FIGURE OUT SHE IS FAILING MISERABLY?

fwiw-


HEALTH
Toddler milk is ‘potentially harmful,’ AAP warns amid calls for stricter regulations
Toddler beverages ‘undermine breastfeeding and child health,’ the World Health Organization claims
By Shiv Sudhakar Fox News
Published April 22, 2024 5:30am EDT


Families still affected by baby formula shortages
Pennsylvania mother of two Racheal Devore demanding answers from manufacturers as she struggles to find the formula needed for her baby, says prices going up.

Toddler milk products have grown into a multibillion-dollar global business, despite warnings from health authorities that the benefits of this milk formula are unproven.

The products are marketed with claims of improving brain development or immune function, but the American Academy of Pediatrics (AAP) warned in an Oct. 2023 report that toddler formula is "unnecessary and potentially harmful to young children."

"For healthy toddlers without a specific medical diagnosis, there is no evidence of a need [for] or benefit from toddler milk," Dr. Jenelle Ferry, a neonatologist and director of feeding, nutrition and infant development at Pediatrix Medical Group in Tampa, Florida, told Fox News Digital in an interview.


INFECTIONS FROM POTENTIALLY DEADLY BACTERIA IN BABY FORMULA ADDED TO CDC WATCHLIST

In spite of these warnings, toddler milk has grown into a $20 billion worldwide business, according to a recent report.

"It is disappointing that regulations have not been strengthened, given package claims and marketing messages that imply toddler milks are beneficial, or even necessary, for a toddler’s healthy growth," Fran Fleming-Milici, PhD, director of marketing initiatives at the Rudd Center for Food Policy and Health at the University of Connecticut, told Fox News Digital.

Toddler milk split
Toddler milk has grown into a $20 billion worldwide business, according to a recent report, even as some say that "for healthy toddlers without a specific medical diagnosis, there is no evidence of a need [for] or benefit from toddler milk." (Getty/iStock)

Infant formula vs. toddler milk
Most infants in the U.S. receive some or all of their nutrition from formula, according to the U.S. Food and Drug Administration (FDA).

Standard infant formula can be supplemented with appropriate solid foods at around 4 to 6 months of age, ensuring intake of essential nutrients like iron, calcium and zinc, the AAP said in a previous statement.

BREASTFEEDING BAN: GEORGIA MOTHER IS TOLD SHE CAN’T NURSE HER BABY AT WATERPARK, SPARKING DEBATE

Infant formula is regulated under The Infant Formula Act, which requires that the products meet nutritional requirements as the only source for babies through the first 12 months of age, the statement added.


If a toddler beverage is intended for infants younger than 12 months, the product must comply with the FDA’s infant formula regulations in addition to all other applicable food regulations, an FDA spokesperson told Fox News Digital.

Toddler milk
The American Academy of Pediatrics (AAP) warned in an Oct. 2023 report that toddler formula is "unnecessary and potentially harmful to young children." Advocates for the formula, however, feel differently. (iStock)

There are two different types of toddler milk on the market: transition formulas for infants and toddlers 9 months to 24 months old, and toddler milk for children 12 months to 36 months age, according to a previous research report from the NYU College of Global Public Health.

Unlike infant formulas, toddler milks are not nutritionally complete, experts said.

"A healthy diet for toddlers would limit excess processed foods, salt and sugar."

Approximately 80% of toddler milks have higher sugar content than whole milk and 100% have less protein, the AAP stated.

After toddlers are weaned off breast milk or infant formula, Ferry recommends that they drink milk and water, with the majority of their nutrients coming from solid foods.

"A healthy diet for toddlers would limit excess processed foods, salt and sugar," she said.

Regulation of toddler milk
"Toddler beverage products intended for children 1 year and older are regulated as conventional foods and must comply with the FDA’s labeling regulations," an FDA spokesperson told Fox News Digital.


"This includes providing the Nutrition Facts label, specifically for children 1 to 3 years of age."

When it comes to marketing toddler milks, manufacturers must adhere to certain rules.

Toddler milk
Most infants in the U.S. receive some or all of their nutrition from formula, according to the FDA. (iStock)

"Manufacturers cannot make claims regarding disease conditions, but can use language relating to symptoms, even if they are not supported by evidence," he told Fox News Digital in an email.

They can claim their product is lactose-free, for example — but cannot claim that it is helpful for lactase deficiency, he said.

BABY FORMULA SHORTAGE: WHY MANY MOTHERS CAN'T BREASTFEED

"Nutrient content claims or health claims are not allowed on food products intended specifically for use by infants and children under 2 years of age unless specifically provided for by regulation," added the FDA spokesperson.

"In general, the product labeling must be truthful and not misleading."

Cross-promotion in marketing and packaging

Some experts warn that infant formula and toddler milk are often marketed and packaged in a way that may lead parents to believe they are the same in terms of nutritional content.

"The cross-promotion of toddler milks with infant formula … allows for the trust caregivers have for formula brands to be transferred to a product that is not regulated, contains added sugar, and is not recommended by the AAP," warned Fleming-Milici.

Baby food
Standard infant formula can be supplemented with appropriate solid foods at around 4 to 6 months of age, ensuring intake of essential nutrients like iron, calcium and zinc, the AAP said. (iStock)

"Research shows that these messages lead caregivers to believe toddler milks are superior to their family meals and plain cow’s milk – which is much less expensive and is what experts recommend."

A WHO report noted that "formula milk marketing, not the product itself, disrupts informed decision-making and undermines breastfeeding and child health."

UTAH MOM FIGHTS FOR HER DAUGHTER'S ACCESS TO DISCONTINUED DIABETES MEDICATON: ‘LIFE-SAVING’

Showing parents educational videos to correct misleading marketing can help to reduce sugary drink consumption in the first few years of a child’s life, Fleming-Milici’s research found.

"Exposure to the videos significantly reduced positive attitudes toward toddler milks and fruit drinks, and reduced intentions to serve both," she told Fox News Digital.

Potential nutritional benefits

Advocates, however, argue that toddler formula is helpful to many young children who don’t get the proper nutrients in their diet.

"In general, the product labeling must be truthful and not misleading."

"Research demonstrates that nutrient intake for young children often falls below adequate levels for iron, vitamins D and E, calcium, choline, potassium and fiber," a spokesperson from the Infant Nutrition Council of America (INCA) told Fox News Digital.

INCA is a Washington, D.C.-based association of manufacturers of infant formulas and toddler milks, representing brands including Abbott Nutrition, Gerber Products Company, Perrigo Nutritionals and Reckitt Benckiser.

Powdered formula
Advocates argue that toddler formula is helpful to many young children who don’t get the proper nutrients in their diet. (iStock)

"For kids 12 months to 36 months who need nutritional support, toddler nutritional drinks have been shown to contribute to nutritional intake and potentially fill nutrition gaps, as recognized globally in the international Codex Alimentarius standard," the INCA spokesperson added.

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When children need extra nutrition because of a medical condition — such as failure to thrive or an intestinal or metabolic disorder — they should receive specialty liquid nutrition rather than products marketed as toddler milk, Ferry noted.

A spokesperson from Nestlé, which makes a variety of powdered milk products for toddlers, said in response to an earlier Fox News Digital query that the company "seeks to provide a range of foods and beverages to support consumers at all stages of life."

toddler playing with bead maze
"National health studies indicate that U.S. toddlers have nutritional gaps in their diet often related to picky eating," (iStock)


The spokesperson added, "Nestlé has consistent standards that apply to our responsible marketing for products intended for babies and young children. Those standards and practices fully comply with the WHO [World Health Organization] code and follow either local law or our own policy — whichever is stricter."

A spokesperson from Similac also submitted a statement to Fox News Digital in response to an earlier query as well.

"National health studies indicate that U.S. toddlers have nutritional gaps in their diet often related to picky eating," the spokesperson said. "When they don’t do well transitioning to table foods, or won’t drink milk, our toddler drinks contain many of the complementary nutrients, such as vitamins and minerals, that they may be missing in their diet."

CLICK HERE TO SIGN UP FOR OUR HEALTH NEWSLETTER

The spokesperson also said, "Toddler drinks may be an option to help fill nutrient gaps for these children 12 to 36 months of age. Abbott does not recommend or indicate its toddler drinks for infants under 12 months of age."

Fox News Digital also reached out to other companies that make powdered milk products for toddlers.

Parents of young children should always check with their pediatricians for the best and latest nutrition advice.

My post has nothing to do with politics. I almost never talk about politics.

https://investorshub.advfn.com/boards/read_msg.aspx?message_id=174218076

mod, PLEASE JUST DELETE MY POST---------i sure don't want to start political crap. Geesh! Everyone please just move on and pretend i didn't weigh in until mod deletes me.

I'm constantly stunned by the stupidity of IHUBers. How do you know it's the changing of the President and not -- for instance, the changing of the vice president or even The Undersecretary of the Treasury? We get a new one of those every few years.

"' I was just sharing my frustration UNDER THIS PRESIDEN that my strategies no longer worked as well is all'' .

BTW, there's a T at the end of "President."

1000 apologies---------let the post be deleted---------you guys got this.

'' I was just sharing my frustration UNDER THIS PRESIDEN that my strategies no longer worked as well is all'' . That's effectively called '' pulling this topic into political crap''

probably so-----------but in 20 yrs of trading/investing, i have never had such a hard time getting home runs in the risky specs. I didn't buy the magical 7 big tech stocks pelosi did. My style simply hasn't found the same success as before. Maybe it's me. PAYS is my only true home run this year having doubled and somke already...and it has only finally woken up again. I reckon under obama or trump, babyf from mere hype alone might have reached one far higher pps.-------------I don't want to pull this topic into political crap. I was just sharing my frustration under this president that my strategies no longer worked as well is all. I fell flat on my face holding babyf. That loss was unexpected, frankly. And while i agree with your commentary, BEFORE even a flawed babys would have enjoyed a mega run on hype alone- yet did not.

That is a ridiculous analysis if I ever saw one.

The woman is a stupid imbecile. She doesn't even seem to understand that increases in gross revenues is meaningless if it doesn't translate in net profit growth. Up to now I knew she was a totally incompetent person relative to the art of marketing but she also is totally incompetent in basic accounting.
Hard to believe that someone preffer to fail than getting help.

under trump and obama i got rich from otc's and pennies-----------biden's mkt shut ALL OF THAT DOWN!!!!!!!!!!!!!!!!!!!!!!! Nada!---Under biden, 7 or 8 stocks only. Pelosi owned them.-----------------------i'm not talking political. But only a certain kind of stock has benefited under biden.

looks like this has exhausted all investors. I don't see where to be bullish about their strategy. They keep stating growth but I hardly see any real growth. They launched more products in 2023 to make a mere 10% growth from 2022 - no bueno Boyz, no bueno

I have serious INVESTMENTS but also have a 2 bets (more or less 5% of my portfolio) I enjoy looking at. Else is one and the other one is even a higher risk bet. Looking at my investment is as thrilling as looking at grass grow and these 2 toys give me entertainment (I even trade them up & down ... if ups and downs are ..., now and then for fun, adding to the positions when I make a profit).

OTC stocks are terrible investments Do I have to post that SEC study again? The current bull market has been powered almost exclusively by large cap listed stock.

https://www.sec.gov/dera/staff-papers/white-papers/16dec16_white_outcomes-of-investing-in-otc-stocks

I only have 2 OTC toys like this stock that I call long shots and they currently make a small % of my portfolio. Not much to lose but quite a lot to make if managements take their fingers out of there bottom. In the case of Baby, there is a base to build from.
In both case, I consider that I have bets and not an investment.

I don't own this crap foreign penny stock. Never have.

i wonder what it will take for our ceo that she baddly needs help. she wants to conquer the world and could barely manage a pet shop.

Jesus, 17 cents!

Thank and believe me, my only link to this is that I own shares in a mismanaged outfit that could become interesting, if only our CEO decided to ask for help from the right people.

pual- i'm out but i read this board----------and whereas i longtime assumed you were simply a vengeful ex-employee, now you are making sense. I was a long time ago marketing major. This ceo has evcerytthing backwards.---------investors here need a miracle reversal in thinking by her- or status quo w/dead pps will continue. glta---i didn't come here to bash- just to give pual his due for being so right.

The recent financials show the following:
- Inventories in 2023 are $ 7,258, 000 vs $ 5,910,000 in 2022 = an increase of 22,8%
- Inventories make 48% of total current assets in 2023 or double what it was in 2022 (23,8%)
- Auditors comments: ‘’We considered this a key audit matter due to the magnitude of the inventories balance and the large number of inventory locations.’’

What did our CEO do in 2023?
- She kept adding shelves (locations all over the world)
- Advertising $ 4,378,000 was cut by 26,5% relative to 2022 ($ 5,955,000)
- In her PR/NR covering the 2023 financials, she proudly write: ‘’Operating expenses decreased 23% ($16.8 to $21.8 million). ... 31,5% of that reduction was in advertising.

If that does'nt support my argument that she has no clue how to manage the company, I do not know what is needed. She should hire a CEO experienced in developping a mass marketing type company and make herself responsible for R&D and product development.
Unfortunately I do not believe her ego can support such an absolutely required reorganisation.

Out of touch with reality, she is proud to see her gross revenue grow 10% but doesn'f understand that to succeed she need to grow the gross revenues by 3 to 4 time that number (at least) annually. The only way to do that is to make our targetted market aware of what we offer.

That can only be achieved by focussing on specific locations (instead of adding locations and inventories) and by investing in marketing/advertizing focussed on these locations.

She obviously doesn't understand that and her failing strategy seems to be to add shelves and locations believing that targetted customers will find out what the unknown boxes on the shelves are all about, by themselves.

Patiently,

Roger

You are right. But it's barely better than nothing but she has to accept she is in a mass marketing environment and appropriate means of marketing are required. The issue is the CEO consider marketing expense to be throwing money away.

pual, as I recall they have some type of outreach activities aimed at Pediatricians who might recommend use of Baby products.
Adding small increments on scale down.

They have so much faith in their product that they believe it will sell without any effort to inform the market that it does exist.
How often, doing your grocery do you stop in front of a shelf, just to analyse what a product you never heard of is all about?
Never mind how great our product may be, a mother will not blindly try a product she knows nothing about, to feed her children. A mother of young kid doesn't even have time to investigate a product she doesn't know doing her grocery.
WHAT IS IT OUR CEO AND HIS PARTNERS DO NOT UNDERSTAND ABOUT MASS MARKETING?

Get your product out in enough countries and I guess your odds of being popular in one of them is decent lol add me to the small list of folks here to see what happens, I’d be interested to know if and when any insider buying is happening. That would at least show some faith in their product.

Nice but if (as usual) we keep it secret (no marketing program) and we only inform shareholders (usual NR's and PR's) we will have as much success as we've had up to now. (could have written failed again.
Let's see if the recently annouced marketing manager will be allowed to do his job ??? Personally I doubt it and I think that our CEO will as usual send him to acquire additional shelves.
Silently attaking a huge market is the most ridiculous approach one can take to increase revenues/profit.
We are an R&D company having no manufacturing facility of ours and no marketing and our incompetent CEO spent the last 4 years looking at how huge the market we are in is.

Australia is the entry point into China where there FDA doesn't count.

More shelves and repeat of how great the opportunity is worldwide. So ??????????????
How out of touch our CEO is relative to reality ...

Else Nutrition Launching Plant-Based Infant Formula, Toddler Drink In Australia
8:41 AM ET 4/2/24 | MT Newswires
Else Nutrition Launching Plant-Based Infant Formula, Toddler Drink In Australia
08:41 AM EDT, 04/02/2024 (MT Newswires) -- Else Nutrition Holdings Inc. (BABY.TO) reported Tuesday the launch of its plant-based infant formula and toddler drink in Australia.

The Follow-On formula is available for infants aged 6-12 months while the Toddler Drink is for toddlers aged 12-36 months.

Both products are now available on Amazon in Australia, and the company plans to roll them out through other online retailers and brick-and-mortar retail locations.

Else said the Australian market served as a kickoff point for the planned expansion of its entire product line across the Asia-Pacific region.
****(CHINA)****



The baby, infant and toddler food market in the region is expected to grow from US$50 billion in 2021 to over US$75 billion in 2028, the company said, citing data from Research and Markets.

"We are extremely proud to officially launch our infant formula and our toddler drink in Australia, serving as a beachhead for the planned global expansion of our range of breakthrough products," CEO and Co-Founder Hamutal Yitzhak said.

The company lost 3.4% yesterday.

maybe 4 or 5, some quiet observers I know of.

Make it 3 of us

She has great patents and the industry needs new products. However one must not forget that we still assume an FDA approval is in the works (Long time since we heard about that)

I hope she does but ???

bar, I guess we'll both be here to see what happens.

Sell out??? You mean rushed liquidation? Who's offering to buy an Israeli operation that mixes "Almonds, buckwheat, and tapioca." Its stated book value per share is just a few pennies with liquidation value likely even less. Or is my math wrong?

pual, my opinion is she will sell out rather than going belly up. That's why I'm slowly increasing.

If our CEO suddenly find that she cannot succeed by herself (lack of understanding of what running a ''multinational means), she most likely will find the ressouces (skills) she needs or better even sell out. Alternatively she will be stubborn enough to completely fail and sellout whatever assets she may save (PATENTS).
I keep (but will not add) my shares hoping that she will figure out sooner or later she CANNOT SUCCEED BY HERSELF and accept to do what HAS TO BE DONE, assuming she is smarter than stubborn and put her ego aside once and for all.
From what I understand, selling out is most likely the best that can happen to us, considering that all we have are products and patents that we cannot even manufacture by ourselves. As for marketing all we have is a large number of shelves filled with anonymous products.
Who knows what will happen?

pual, I'm still in and have decided to slowly increase with thinking there will eventually be a TO/sellout deal. There are products that can be mass marketed successfully by several "majors" .

What is funny is that she keeps issuing PR's relative to the shells she sevures but hiring a marketing manager is done in hiding. To me this shows how much alergic she is to marketing in general. I wonder why this 'marketing manager will endup being. I hope is mission will not only to find additional shelves ???

Oups ... Thank you

One step in the right direction. I hope she will get someone senior she trust enough to support his plans and give him the appropriate budgets. I spent 35 years in marketing and would never have had the success I had without the full support of my managements.
If she however tries to control him and impose her direction, if the person is competent, he will quit within 6 months.

Let's see and hope she finally understood what was needed.

It won't let me copy.

They're hiring a retail marketing manager

No access, I'm not on linkedin. Would appreciate if you copied.

Look who they're hiring Pual
https://www.linkedin.com/jobs/view/3869272551?fbclid=IwAR1A9opM4EbtBgKmGs2wYU_6F_kzkLuRW45rqG2hM5M51MXOMPUiyqkFEZ0

''Company's corporate progress and other developments.''
Looking fotward to that ... ''other developments'' in particular ???

Else Nutrition Schedules 2023 Fiscal Year Business Update Conference Call
12:07 PM ET 3/21/24 | GlobeNewswire

Else Nutrition Schedules 2023 Fiscal Year Business Update Conference Call

VANCOUVER, British Columbia, March 21, 2024 (GLOBE NEWSWIRE) -- ELSE NUTRITION HOLDINGS INC. (BABY) (BABYF) (0YL.F) ("Else" or the "Company"), today announced that it plans to host a business update conference call at 10:30 a.m. Eastern Time on April 1, 2024 to discuss the Company's financial results for the 2023 fiscal year ended December 31, 2023, as well as the Company's corporate progress and other developments.

The conference call will be available via telephone by dialing toll free 1-877-704-4453 for U.S. callers or +1-201-389-0920 for international callers. A webcast of the call may be accessed at https://viavid.webcasts.com/starthere.jsp?ei=1661271&tp_key=87e7860827 or on the Investor Relations section of the Company's website at https://investors.elsenutrition.com/.

A webcast replay will be available on the Investor Relations section of the Company's website (https://investors.elsenutrition.com/), through April 1, 2025. A telephone replay of the call will be available approximately three hours following the call, through April 8, 2024, and can be accessed by dialing 1-844-512-2921 for U.S. callers or +1-412-317-6671 for international callers and entering conference ID: 13745059.

To delve deeper into Else Nutrition's offerings and its revolutionary approach to kids' nutrition, visit www.elsenutrition.com.

About Else Nutrition Holdings Inc.

Else Nutrition Holdings Inc. (TSX: BABY, OTCQX: BABYF, FSE: 0YL) is a food and nutrition company in the international expansion stage focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its Plant-Based Complete Nutrition for Toddlers, made of whole foods, almonds, buckwheat, and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.

Awards and Recognition:
-- "2017 Best Health and Diet Solutions" award at Milan's Global Food
Innovation Summit

-- #1 Best Seller on Amazon in the Fall of 2020 in the New Baby & Toddler
Formula Category

-- "Best Dairy Alternative" Award 2021 at World Plant-Based Expo

-- Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle
category

-- During September 2022, Else Super Cereal reached the #1 Best Seller in
Baby Cereal across all brands on Amazon

Investor Relations Contact:

Alexandra Schilt

Crescendo Communications, LLC

Office: (212) 671-1020

Email: baby@crescendo-ir.com

TSX

Neither the TSX nor its regulation services provider (as that term is defined in the policies of the TSX) accept responsibility for the adequacy or accuracy of this release.

Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the company's financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs, and assumptions, which are based on management's perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID-19 and that the manufacturing, broker, and supply logistic agreement with the company does not terminate. Actual results may differ from the estimates, beliefs, and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.

> Dow Jones Newswires

March 21, 2024 12:07 ET (16:07 GMT)