MISSISSAUGA, ON, Sept. 9, 2019 /CNW/ - Maple Leaf Foods,
Inc. ("Maple Leaf" or the "Company") (TSX: MFI) today
named Casey Richards Senior
Vice-President of Marketing and Innovation.
Richards will assume overall marketing leadership for Maple
Leaf's family of brands and will lead the company's innovation
efforts, while continuing to oversee the pastry business. He
will also join the Maple Leaf Foods Senior Leadership Team.
Richards most recently served as the Company's Vice-President
and General Manager – Pastry, a role he assumed in 2017 following
two decades of marketing and general management experience with
leading U.S. food companies. Richards is a highly
accomplished brand marketer with a strong commercial acumen and a
demonstrated track record of success in strategy, brand building,
innovation and general management.
"Since joining Maple Leaf Foods, Casey has shown remarkable
leadership agility within our business," said Curtis Frank, Chief Operating Officer, Maple
Leaf Foods. "His deep and broad experience in general management
and consumer packaged goods marketing will be a valuable asset in
supporting the execution of our strategic blueprint. Casey
will also play a critical role in helping Maple Leaf Foods realize
our ambition of becoming the most sustainable protein company on
earth."
Prior to joining Maple Leaf Foods, Richards led ConAgra Foods
Marie Callender's brand to become ConAgra's largest business with
over $1B in retail sales. He has also
held key management roles working on iconic brands at General Mills
and Nestle, including Cheerios, Totino's, and Green
Giant.
Richards is a graduate of Brigham Young
University, where he earned a Bachelor of Science in
Business Management and Marketing. In addition, he holds a Master
of Business Administration from the University
of Chicago Booth School of Business, where he graduated at
the top of his class.
About Maple Leaf Foods
Maple Leaf Foods is a producer
of food products under leading brands including Maple
Leaf®, Maple Leaf Prime®, Maple Leaf Natural
Selections®, Schneiders®,
Schneiders® Country Naturals®,
Mina®, Greenfield Natural Meat Co.®,
Lightlife™, Field Roast Grain Meat Co.™ and
Swift®. Maple Leaf employs approximately 12,500 people
and does business in Canada, the U.S. and Asia. The
Company is headquartered in Mississauga, Ontario and its
shares trade on the Toronto Stock Exchange (MFI).
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SOURCE Maple Leaf Foods Inc.