BRAMPTON, ON, Nov. 2, 2023
/CNW/ - As the air gets colder and the holiday season kicks off
with party invites and festive dinner plans, President's Choice® is
unveiling the highly anticipated 40th-anniversary edition of the
PC® Insiders Report™. With over 100 new PC® products arriving
across the country - and a dozen customer favourites being
brought back specifically for the holiday season – Canadians can
discover hundreds of products, recipes and ideas for easy
entertaining.
"Get ready to discover your best holiday yet," says Mary MacIsaac, Senior Vice President, Loblaw
Brands and Marketing, Loblaw Companies Limited. "We honoured the
past four decades of the PC Insiders Report by bringing customers
our biggest and best holiday assortment of PC products in our
history. We've thought of everything to make your holiday
entertaining easier and more delicious, including bringing back
some favourites we've heard our customers missed."
Known as a destination for appetizers, meal solutions and
treats, the team at President's Choice® continues to launch one of
the best assortment of products for easy and delicious holiday
entertaining.
"For the very first time our almost 16 million PC Optimum
members can access the report directly from the PC Optimum app,"
continues MacIsaac. "We are always evolving how we can better serve
our customers, which includes making it easy to see what's new in
our stores and helping them get inspired for the season, right from
their phones."
Discover your new favourite with this year's PC® Insiders
Report™:
- PC® Eggplant Parmigiana Sfogliatelle Pastry Bites:
Hand-shaped in Italy with all the
rich flavours of eggplant, three cheeses and a tomato-bechamel
sauce.
- PC® Thai Basil Shrimp Spring Rolls: A PC bring-back and
hand rolled in Thailand, these
spring rolls are paper thin with one full Thai basil leaf per
roll.
- PC® Holiday Feast Turkey Stuffing Burgers: Made with
white and dark meat, studded with pieces of bread stuffing,
cranberry and gravy-inspired seasoning (including celery seed,
parsley and sage).
- PC® Cauliflower Gnocchi: Made with over 70% cauliflower
and only four other ingredients - cassava flour, potato starch, sea
salt and extra virgin olive oil.
- PC® Ready to Bake All-Butter Croissants: Includes 16
layers of French butter to give you a rich pastry and the perfect
first bite.
- PC® Candy Cane Cookie Dough Ice Cream Bites: We wrapped
mint ice cream with candy cane pieces in rich, chocolate cookie
dough.
- PC® World of Flavours Turkey Stuffing Flavour Rippled Potato
Chips: Another PC bring-back, crunch into flavours of poultry
seasoning, sage, black pepper, celery and parsley, tucked
generously into the ridges of crinkle-cut potato chips.
PC® products are available at Loblaw stores across Canada, including Loblaws®, No Frills®, Real
Canadian Superstore®, Shoppers Drug Mart®, Zehrs® and through
orders placed with PC Express™. For holiday entertaining
inspiration, get your copy of the PC® Insiders Report™ at your
nearest Loblaw-owned location, or, for the first time ever, view a
digital copy through the PC Optimum™ app.
About Loblaw Companies
Limited:
Loblaw Companies Limited is Canada's food and pharmacy leader, as well as
its largest retailer and private sector employer. With
approximately two billion transactions each year in its unmatched
network of nearly 2,500 stores and national e-commerce options,
Loblaw brings food, pharmacy, beauty, apparel and financial
services to customers through many of Canada's favourite and most-trusted brands:
President's Choice®, No Name®, Loblaws®, Shoppers Drug Mart®, No
Frills®, Real Canadian Superstore®, T&T®, Joe Fresh®, PC
Express™ and PC Financial®. The company's loyalty program, PC
Optimum™, has more than 18 million members and is one of
Canada's largest, and most loved
reward programs.
Loblaw's purpose is to help Canadians live life well. It makes
good food affordable, health, beauty and wellness accessible,
saving for the future possible, and essential style achievable.
SOURCE Loblaw Companies Limited