U.S. Cellular Teams Up with TV Personality Andrew Zimmern for New Travel-Themed Digital Series
July 20 2015 - 10:17AM
Business Wire
“Big Country” Offers Once-in-a-Lifetime
Travel Experiences for Deserving U.S. Cellular Customers
Millions of Americans have never traveled or left the state they
grew up in. Many have dreamed of taking a special trip, but lacked
the time or opportunity to do so. In fact, a recent travel survey1
conducted by U.S. Cellular (NYSE: USM) found that about one in
three Americans (30 percent) have never traveled across the
country.
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Award-winning television personality,
chef, food writer and "Big Country" host Andrew Zimmern. (Photo:
Business Wire)
This summer, U.S. Cellular, a wireless carrier offering national
network coverage, is teaming up with award-winning television
personality, chef, and food writer Andrew Zimmern to premiere “Big
Country,” a five-episode digital series where the mobile carrier
and Zimmern find deserving customers from across the U.S. and take
them to places they’ve always wanted to visit, including New York
City, Portland, Maine; Bend, Ore. and San Francisco.
“Big Country” is brought to you by U.S. Cellular and will air
beginning July 20 online at www.USCellular.com/BigCountry, as well
as on uLive.com, FoodNetwork.com and TravelChannel.com. Edited
vignettes will air on Food Network and Travel Channel. To join the
social media conversation use #USCCBigCountry.
U.S. Cellular developed the digital series with Scripps Networks
Interactive and Zimmern to allow customers to experience amazing
sights and tastes around the country, all while staying connected
to their family and friends back home through U.S. Cellular’s
nationwide coverage. Staying connected proved to be a major
priority among smartphone users. In its survey, U.S. Cellular found
that nearly half (45 percent) of Americans are concerned they won’t
have working phone or internet when they travel, which makes sense
because nearly all of those surveyed understand the importance of
having access to things like directions (91 percent), phone (79
percent), bank account (76 percent) and Internet (76 percent) while
on the road.
The digital series features U.S. Cellular customers who have
lacked the time and opportunity to travel far from home. Throughout
the digital series, Zimmern, who is an expert traveler and knows
how to make the most out of any travel experience with his unique
tips and tricks, will guide these novice travelers and make their
travels truly unique.
Participants were selected via nominations from friends and
family encouraging them to enjoy the travel experience. Their
stories include overcoming the fear of flying and seeing the New
York City skyline via a helicopter tour. The company is searching
for one more hopeful explorer to star in the fifth and final
episode of “Big Country.” U.S. Cellular customers can apply online
at www.USCellular.com/BigCountry by August 10.
“It was great working with Andrew to help these deserving
customers have this once-in-a-lifetime opportunity,” said Grant
Leech, vice president of Brand Management at U.S. Cellular.
“Through ‘Big Country’ we want people to know that they can get the
data and voice coverage they need across the country.”
“As someone who has traveled around the world, it’s such a
thrill to work with U.S. Cellular to help people check items off
their bucket list and share the adventure with loved ones back
home,” said Zimmern. “Making ‘Big Country’ was an incredible
opportunity and I’m hoping it will inspire viewers to take their
own adventures across the nation and beyond.”
Sharing experiences and staying in touch with family and friends
are key themes in “Big Country,” and results from U.S. Cellular’s
travel survey reveal some interesting facts supporting those
themes.
- For example, during travel Americans
agree that it is important they can reach others (75 percent) and
others can reach them (74 percent).
- While they do not travel as much, women
and younger Americans (18-34) are the most concerned about staying
in touch with others while traveling and sharing images with
others.
- The top choice for what is enjoyed most
during travel is seeing new places (37 percent).
- And once they see new places, Americans
love to share them with friends and family. Most (81 percent) share
photos of their vacations, with Facebook (57 percent) serving as
the top place to post.
¹Results are from an online survey of 3,562
nationally-representative smart phone owners conducted by Ipsos
Marketing on behalf of U.S. Cellular. The survey was conducted from
June 18-25, 2015.
About U.S. Cellular
U.S. Cellular is the fifth-largest full-service wireless carrier
in the United States, providing national network coverage and
industry-leading innovations designed to elevate the customer
experience. The Chicago-based carrier has a strong line-up of
cutting-edge devices that are all backed by a high-quality network
in big and small cities and rural communities. Currently, 94
percent of customers have access to 4G LTE speeds, and 98 percent
will have access by the end of 2015. U.S. Cellular was named a J.D.
Power and Associates Customer Champion in 2014 for the third time
in four years. To learn more about U.S. Cellular, visit one of its
retail stores or uscellular.com. To get the latest news, promos and
videos, connect with U.S. Cellular on Facebook.com/uscellular,
Twitter.com/uscellular and YouTube.com/uscellularcorp.
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KetchumNatalie PostonPublic Relations
Counsel312-228-6809Natalie.poston@ketchum.comorU.S. CellularIman
JeffersonMedia
Relations773-355-3737Iman.Jefferson@uscellular.com
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