@Road Receives 2006 Frost & Sullivan Customer Value Enhancement Award
April 05 2006 - 7:30AM
Business Wire
Prestigious Frost & Sullivan Award is Presented Each Year to
the Company That is Best Positioned to Expand Its Customer Base
Through Innovative Value Creation and Enhancement Strategies @Road,
Inc. (NASDAQ:ARDI), a global provider of next-generation solutions
for Mobile Resource Management (MRM), today announced that the
Company has received Frost & Sullivan's 2006 Customer Value
Enhancement Award for developing the @Road(R) AppSmart(TM)
on-demand technology and service delivery platform. AppSmart is a
next-generation @Road MRM solution platform designed to enable
businesses to deliver integrated field service applications with
advanced location intelligence, mobile device independence and a
higher level of business performance on demand. AppSmart is built
upon an existing @Road product and technology portfolio and extends
the @Road vision for an on-demand application platform designed to
serve the needs of medium-sized businesses as well as the complex
field service delivery requirements of large enterprises. The Frost
& Sullivan Customer Value Enhancement (CVE) Award recognizes
the company that is best positioned to expand its customer base,
while maintaining its existing install base, through more
innovative value creation and enhancement strategies than competing
vendors. Additionally, this Award recognizes the company's
successful sales entry, customer acquisition and service delivery
strategies, and the degree to which those strategies meet
customers' stated needs and requirements. Such innovation,
according to the award, is expected to significantly improve
customer interaction and contribute to customer satisfaction.
"@Road has successfully identified the major challenges, drivers,
and restraints in the MRM environment and has addressed market
dynamics with sound strategic solutions such as AppSmart," said
Brent Iadarola, mobile communications industry research manager
with Frost and Sullivan, a global growth consulting company. "By
deploying this innovative on-demand technology platform, @Road has
re-enforced its position as a clear market leader in the MRM
space." Iadarola added that the uptake in the on-demand environment
within the MRM industry is expected to be dramatic over the next 5
years. He noted that @Road has now brought end-to-end MRM to bear
in an integrated, purposeful manner; and that the result is a
tangible increase in the productivity of mobile workers, lower
field service delivery costs, and an improved overall customer
quality of experience. "@Road's success in providing organizations,
in a range of vertical markets, with innovative MRM solutions will
be tied directly to its on-demand technology and service delivery
platform," Iadarola said. "By continuing to address the evolving
demands of their customer base and driving growth by continuing to
target high-value customers, @Road has established itself as a
clear market leader as 'Next Generation' MRM transitions from a
competitive advantage today to a competitive requirement tomorrow."
According to the Frost & Sullivan's 2006 Customer Value
Enhancement Award Measurement Criteria, one of the key shifts in
the MRM market moving into 2006 is the change in perception related
to field service processes. The customer facing service technicians
are increasingly viewed as a repository of key customer information
that needs to be tapped into in order to provide a better,
integrated service delivery system with better information from
back-office systems. Frost & Sullivan expects the need for
faster response time and more efficient service delivery to drive
the adoption of Next Generation MRM. Field services technicians,
for instance, are increasingly measured in terms of the speed of
resolution of a particular problem. Achieving faster response time
in resolving customer complaints or customer concerns is directly
attributable to the competence of the solution provider and the
service delivery platform. The optimal model involves on-demand
Service Oriented Architecture (SOA) principles to optimize the
creation and delivery of software. The approach is a convenient,
cost-effective alternative to the traditional on-premise software
and has demonstrated a significantly greater ROI for enterprises.
In this environment, Frost & Sullivan has identified @Road
AppSmart, an on-demand technology and service delivery platform
that combines @Road location intelligent technology with best
practices in administration, business processes, provisioning,
serviceability, networking, application integration, monitoring and
management. The platform is used to build end-to-end 'Next
Generation' Mobile Resource Management (MRM) solutions. "We believe
that receiving the Frost & Sullivan award validates our
reasoning and strategy for developing the AppSmart on-demand
technology and service delivery platform," said Leo Jolicoeur,
@Road chief marketing officer. "We believe that AppSmart can
empower businesses with world-class, on-demand, MRM solutions that
are intended to increase the productivity of their mobile workers,
drive down their field service delivery costs and improve their
overall quality of service and levels of customer satisfaction."
Strategically, AppSmart opens the door to an on-demand MRM
environment that enables collaboration and application sharing
within a community of customers, independent software vendors and
third-party application developers. Although AppSmart is currently
used as a platform to deliver core @Road MRM solutions, businesses
can also use the platform to build new field service applications,
customize existing applications for individual business
requirements, or integrate applications to meet field service
delivery needs. Research Methodology To choose a recipient of this
Award, the Frost & Sullivan analyst team tracks all new product
& service launches, R&D spending, products in development,
and new service delivery features and modifications. This is
accomplished through interviews with all the market participants,
and extensive secondary and technology research. Service delivery
platforms are compared and evaluated based on degree of innovation
and customer satisfaction. Company install base and revenues are
compared year to year to monitor customer response and market
expansion. When a company continues to demonstrate solid growth
rates, from market expansion and innovative customer acquisition
and service strategies, it is a candidate for the Customer Value
Enhancement Award. Measurement Criteria In addition to the
methodology described above, there are specific criteria used to
determine the final Award rankings in this industry. The recipient
of this Award has excelled based on one or more of the following
criteria: -- Implementation of a unique or revolutionary service
delivery model -- New product or value-added services provided to
customers -- Competitive advantage of new product(s) or service(s)
in their industry -- Implementation of a new or unique product or
service bundling strategy -- Launch of a new product(s)or
service(s) to offer a "one-stop shop" in response to customer
demands -- Launch of a new service protocol to improve overall
customer ownership experience -- Launch of a new program to help
improve the utilization rates for products or services procured by
clients -- Strategic mergers, acquisitions, or joint ventures to
provide additional benefits to the customer About @Road @Road, Inc.
is a leading global provider of solutions designed to automate the
management of mobile resources and to optimize the service delivery
process for customers across a variety of industries. @Road
delivers Mobile Resource Management solutions in three key areas:
Field Force Management, Field Service Management and Field Asset
Management. By providing real-time Mobile Resource Management
infrastructure integrating wireless communications, location-based
technologies, transaction processing and the Internet, @Road
solutions are designed to provide a secure, scalable, upgradeable,
enterprise-class platform, and are offered in on-demand software
delivery, on-premise or hybrid environments that can seamlessly
connect mobile workers in the field to real-time corporate data.
@Road is headquartered in Fremont, Calif., and has a global
presence with offices in North America, Europe and Asia. For more
information on @Road solutions, visit www.road.com. About Frost
& Sullivan Frost & Sullivan, a global growth consulting
company, has been partnering with clients to support the
development of innovative strategies for more than 40 years. The
company's industry expertise integrates growth consulting, growth
partnership services, and corporate management training to identify
and develop opportunities. Frost & Sullivan serves an extensive
clientele that includes Global 1000 companies, emerging companies,
and the investment community by providing comprehensive industry
coverage that reflects a unique global perspective and combines
ongoing analysis of markets, technologies, econometrics, and
demographics. For more information, visit www.frost.com. Except for
the historical information contained herein, the matters discussed
in this press release are forward-looking statements involving
risks and uncertainties that could cause actual results to differ
materially from those in such forward-looking statements. These
factors, risks and uncertainties include, but are not limited to,
the ability of @Road to develop and support the @Road AppSmart
platform; ability of @Road to expand the community of third party
developers using the @Road AppSmart platform; the risk that
AppSmart may not be successful in increasing productivity,
decreasing costs or increasing customer satisfaction; customer
acceptance of the AppSmart platform; the ability of @Road to
maintain its existing installed base of customers; the risk that
demand for on-demand technology in the MRM market may not grow as
quickly as anticipated, or at all; competition; the dependence of
@Road on mobile data systems technology, cellular and satellite
networks, network infrastructure and positioning systems owned and
controlled by others; and general economic and political
conditions. Further information regarding risk factors is included
in the @Road Report on Form 10-K dated March 22, 2006 and in its
other filings with the Securities and Exchange Commission. @Road,
the @Road logo and AppSmart are registered trademarks, trademarks
or service marks of @Road, Inc. All other trademarks or service
marks used herein are the property of their respective owners.
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