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Digital media group Perform (LSE:PER) seeks to attract potential subscribers by streaming more than 50 digital sports channels to about 845 million subscribers of Facebook (NASDAQ:FB), the company announced Friday, April 27th.
Perform launched LIVESPORT.TV, the company’s live, on-demand video portal of leading sports competitions, on Facebook today to allow people to connect and “watch premium sports content” without leaving the largest social network website.
“Our focus with Facebook will be to use the targeted advertising to communicate with niche fans around the world looking for special interest live sports content and use the in-built virality of the platform to target the hundreds of millions of sports fans on Facebook to share our VOD sports content and drive video views globally,” Joint Chief Executive Oliver Slipper stated.
Exciting Integration
Mr. Slipper referred to the undertaking as an “exciting integration” that presents “great opportunity to build our subscriber business and increase our VOD audience”.
Through its subsidiary, Perform Media Channels Limited, the group holds one of the largest digital sports rights portfolios relating to more than 200 sports leagues, tournaments, and events.
LIVESPORT.TV offers European, American, and South American football, Tennis, Rugby Union, Rugby League, World Snooker, and Australian Rules Football, as well as one-off box office sporting events such as boxing.
“LIVESPORT.TV’s network of websites will also be integrated with Facebook, allowing people to log in via their Facebook account, share content, chat and much more via Facebook social plug-ins,” the media group said in a statement.
Perform Group will capitalise on Facebook’s “targeted advertising” solutions “to reach potential subscribers for each sport”.
“LIVESPORT.TV platform will also be made available for other sports content owners to distribute their live and highlights content to targeted groups of connected fans globally,” the group stated.
Company Spotlight
Established in 2008, Perform Group engages in content distribution, advertising and sponsorship, and subscription of digital sports rights through internet-enabled platforms.
Quoted on the main board of the London Stock Exchange since April 2011, shares of Perform Group traded at 303.2 pence, a slight increase of 0.4% from yesterday’s close at 9:00 GMT, following the news.
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