Target Deepens Partnership with Google through Google Express Expansion, Voice-Activated Shopping & 2018 Target REDcard Payme...
October 12 2017 - 10:35AM
Business Wire
Partnership also includes Exploration of
Future Style-Focused Digital Experiences
Target Corporation (NYSE:TGT) announced today it is deepening
its partnership with Google to make online shopping even easier.
The partnership includes Target’s nationwide expansion on Google
Express, including voice- activated shopping, as well as the
addition of Target REDcard as a payment option in 2018. Target and
Google also will partner to explore and develop future digital
experiences focused on Target’s signature style categories.
“In the markets where we’ve offered Google Express, guests tell
us they love the ease and convenience of shopping Target through
Google. So we’re excited to offer this service nationwide in time
for the busy holiday season,” said Mike McNamara, Target’s chief
information and digital officer. “What’s even better is that Target
and Google teams are working on the next chapter, building
experiences that digitally replicate the joy of shopping a Target
store to discover stylish and affordable products.”
Google Express and Voice Shopping
The expansion of Google Express follows Target’s successful
trial of the home delivery shopping service in California and New
York City. By expanding Google Express nationally, more guests will
be able to shop Target’s assortment, including exclusive brands
that are only available at Target. And since items are shipped from
a nearby Target store, guests will receive their orders in just two
days.
Google’s announcement today that shopping will soon be available
via the Google Assistant on eligible Android phones and iPhones,
joining Google Home and Android TV, will allow Target guests to
make their “Target Run” from a phone solely using voice commands, a
first for the company.
Target REDcard and Additional Future Enhancements
Target will further deepen its partnership with Google in 2018,
as Target plans to make the Target REDcard debit or credit card
available as an option for Google Express shoppers. That means
guests shopping Target through Google Express will enjoy the
convenience of REDcard benefits, including 5 percent off most
purchases and free shipping.
Beginning in 2018, guests will have the option to pick up their
orders in a Target store, where orders are ready in just two hours.
Guests also will be able to choose to link their Target.com
accounts with Google for a more personalized shopping
experience.
Through the partnership, Target and Google teams will
collaborate on creating innovative digital experiences using voice
and other cutting-edge technologies to elevate Target’s strength in
style categories such as home, apparel and beauty.
“At Google, we are focused on continued innovation and making
Google Express a platform to help retailers like Target offer
consumers a high quality seamless, end-to-end shopping experience,”
said Daniel Alegre, President of Retail and Shopping, Google.
“We're excited to expand our partnership with Target and bring the
Google Assistant to new platforms."
To learn more, read this blogpost on Target’s A Bullseye
View.
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at
1,816 stores and at Target.com. Since 1946, Target has given 5
percent of its profit to communities, which today equals millions
of dollars a week. For more information, visit
Target.com/Pressroom. For a behind-the-scenes look at Target, visit
Target.com/abullseyeview or follow @TargetNews on Twitter.
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Target CommunicationsEddie Baeb, 612-761-9657orTarget Media
Hotline612-696-3400
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