LOUISVILLE, Ky., April 18,
2024 /PRNewswire/ -- United Direct
Solutions (UDS), a leading direct marketing company,
recognizes the complexities that banks, credit unions and financial
planning services face as they navigate today's evolving landscape
of family banking. With proven data-driven strategies and insights,
rooted in security and compliance, UDS helps institutions implement
effective financial services marketing campaigns to connect with
the rising number of multi-generational households.
Multi-generational households, where two or more adult
generations live under one roof, have quadrupled in the U.S. since
the 1970s according to Pew Research, an increase attributed to
economic factors, cultural preferences and longer lifespans. While
these living conditions can offer both emotional and financial
support, they also bring new considerations for financial planning.
Addressing the unique needs of these clients – from budgeting and
healthcare cost-planning, to saving, investing and transitioning to
Medicare or elder care – helps to protect and support their
financial future and livelihood.
UDS recommends tailored communications strategies for banks,
credit unions and financial planning services to resonate with
cohabitating customers across all generations, including:
- Omni-channel Marketing: Utilize a diverse mix of
communication channels, including direct mail and digital marketing
on websites and social media platforms. By using data-driven
insights and IP targeting, this omni-channel marketing
approach ensures connection with each generation on their
preferred platforms.
- Content for All Ages: Develop engaging content that
resonates with each generation's financial concerns through
infographics, videos, augmented reality experiences and other
educational resources. This may include savings tips for Gen Z and
Alpha, retirement planning options for Baby Boomers and resources
on managing caregiving costs for Millennials.
- Interactive Workshops: Host interactive workshops
and seminars focused on multi-generational financial planning.
Provide personalized handouts using variable data printing,
tailored to each generation and their financial goals, promoting
open communication within families.
- Technology Integration: Leverage technology to
simplify financial management for families. Offer user-friendly
digital experiences through online budgeting tools and joint
account management options.
- Loyalty Programs: Offer customized incentives that
reward customers for their banking activity, fostering long-term
relationships for current (and future) family members.
Read more on Financial Services Marketing Strategies for
Multi-Generational Households on the UDS Blog.
United Direct Solutions provides proven expertise to financial
institutions, helping them connect with multi-generational
households through informed marketing strategies and data-driven
targeting. To learn more, visit www.udsolutions.com.
About United Direct Solutions
United Direct Solutions
serves small-to-medium businesses and Fortune 500 companies
nationwide with the most effective methods to connect and
engage with their audiences. Since 1980, the company's trusted
marketing solutions have grown from direct mail to digital
marketing, billing, data and document security. At the forefront of
automation, innovation and service, UDS develops and implements
communications strategies that demonstrates the value of connection
and the power of personalized communications. Based in Louisville, KY, and Cincinnati, OH, United Direct Solutions is
HITRUST CSF, SOC 2 Type 2, and ISO 9001:2015 certified, ensuring
the highest data security standards. For more information, visit
www.udsolutions.com.
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SOURCE United Direct Solutions