Dappz Sports Inks Sponsorship Deal with Hostage Tape as Part of Strategic Effort to Bring Brands into Live Shopping Space
April 18 2024 - 9:05AM
Business Wire
A Pioneer in Live Shopping and a Top Seller on
TikTok Shop, Dappz Sports Brings on Hostage Tape as the Company’s
First Stream Sponsor — Opening the Floodgates for Advertisers to
Enter the Live Shopping Market
Dappz Sports, the leading cross-platform sports and
entertainment media company in the trading card and signed
memorabilia hobby, today announces its new sponsorship deal with
Hostage Tape, the most trusted mouth tape for better nasal
breathing during sleep. The partnership will allow Hostage Tape to
be featured throughout Dappz Sports 24-hour stream through product
placements and ads delivered by the stream’s hosts, as well as
giving Dappz Sports customers samplers of Hostage Tape with their
purchases.
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Hostage Tape is the first brand that will
be a featured sponsor on Dappz Sports 24-hour live stream. (Photo:
Business Wire)
“We’re super excited to have Hostage Tape be our first sponsor
for the stream,” said Matt “Dappz” McGuckin, founder of Dappz
Sports. “This type of product placement and advertising has yet to
be done in the live shopping market and we couldn’t think of a
better brand to link up with to initiate this next era of
advertising. Brands are starting to realize that traditional media
such as TV and Radio are dying mediums because the customers live
on their smartphones scrolling through platforms like TikTok.
There’s so much untapped potential and opportunity for brands and
advertisers to get the eyeballs of people in ways they never
thought to before. Through our 30 million viewers, we’re showing
that live-shopping streams are where these brands will get the most
bang for their buck.”
Hostage Tape is the first brand that will be a featured sponsor
on Dappz Sports 24-hour live stream. Hostage Tape also recently
announced its sponsorship deal with the UFC, with both deals
serving as key aspects of a larger campaign to bring the heralded
mouth tape brand to a wider audience. Dappz, an avid UFC fan and
collector of rare edition fighter sports cards, views this deal as
validation for the future growth of the live shopping market.
“Having Hostage Tape choose us to partner with, alongside their
UFC deal, shows how promising the live-shopping is. This is where
advertising dollars are going and we just happen to be on the
forefront of this booming movement. This is the evolution of ad
spend and you’re going to start seeing more brands go down the
TikTok and live-shopping route to get in front of the most viewers
possible,” continued Dappz.
Alongside Hostage Tape, Dappz Sports has also signed deals with
Fathead and Straight Music Group to sponsor other streams that the
company hosts online.
ABOUT DAPPZ SPORTS
Dappz Sports is the largest cross platform sports and
entertainment media company in the trading card and signed
memorabilia hobby. We are the future of shopping, modernizing the
19th-century-old pastime of trading sports cards through our
engaging, 24/7, online live-shop experience, as well as on-demand
card revealing, giveaways, educational content, live events and
more. Dappz Sports has amassed a global community of fans who don’t
just sit on the sidelines - they interact - and not just with us!
We give them a platform to interact with their favorite athletes,
brands, and creators with a very low entry point so people of all
ages and backgrounds can join in. Since 2019, the brand has grown
from a one-stream dream in our founder’s bedroom to a
multi-stream-powering studio in the heart of the entertainment
capital of the world. From the traditional sports leagues of UFC,
NFL, MLB, NBA, and FIFA World Cup to the captivating universes of
non-sports options like Star Wars, Pokémon, Dragon Ball Z, and
Marvel, Dappz Sports has something for everyone. Our aim is to
connect like-minded fans from all across the globe who share the
same passion for sports, entertainment and thrill of the chase as
we do. To learn more or to tune into a live stream, please visit
www.dappzsports.com and/or follow on socials: TikTok, Twitch,
YouTube, or Instagram.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240418924085/en/
Nicole Rodrigues – for Dappz Sports Email:
nicole@nrprgroup.com