Cohora Wins Industry Awards for Improving Brand-Customer Relationships
April 17 2024 - 8:30AM
Business Wire
Stevie Sales & Customer Service and MarTech
Awards Recognize Cohora’s Innovative Platform for Innovation &
Relationship Management
Cohora, a Customer Activation & Engagement platform that
enables brands to drive greater customer growth, retention, and
advocacy, today announced that it has won the MarTech Award for
Innovation and a Gold Stevie Sales & Customer Service Award for
the Best Relationship Management Solution. Both programs recognized
Cohora’s ability to completely transform the brand-customer
experience leveraging zero-party and UGC, the insights the platform
collects, and the two-way dialogue it spurs between a brand and an
individual consumer.
Analysis from Forrester’s 2023 Customer Experience Benchmark
Study reveals that subdued customer advocacy was a trend in 2023,
with brands missing the mark when it comes to offering customers an
engaging experience to truly build loyalty. With today’s consumers
having more options than ever before, brands can simply not afford
to let consumer relationships become – or remain – transactional.
Instead, brands must offer their customers exclusive experiences
that simultaneously offer the most relevant offers and deals to the
consumer while improving insights and value for the brand.
Cohora aims to put the relationship with the customer at the
heart of every interaction. The company’s innovative, turnkey
solution enables brands to build cohesive integrated
non-transactional engagement with their consumers to share tips,
give reviews, and interact with other customers. While customers
participate in social and loyalty activities, brands start to gain
unmatched insights via zero- and first-party data, user-generated
content, and other information derived directly from user
contributions and responses within the platform. Brands can then
use this invaluable information to tailor messaging and offers to
customers based on engagement behavior and customer provided data,
personalizing every step of the customer journey.
“Measuring customer retention and engagement has long been
elusive, especially for direct-to-consumer brands. Yet, they are
also the metrics that matter the most to a business – determining
strategy, revenue projections, marketing initiatives, and more,”
said Manu Mathew, CEO of Cohora. “With Cohora, we allow brands to
better understand their customers, build better, longer-term
relationships with them, and start to put some hard numbers around
those engagement and retention questions. Our vision is to enable
brands with the capability of turning their existing customers into
a robust growth engine via recurring engagement. Winning both the
MarTech Award and a Stevie validates that our new approach to
customer relationship management is exactly what the industry
needs.”
The Stevie Sales & Customer Service Awards recognize the
achievements of contact center, customer service, business
development and sales professionals worldwide. This year's
competition evaluated more than 2,300 nominations from
organizations of all sizes and industries. The MarTech Awards are
run by Innovation in Business, a quarterly online magazine and
newsletter, and recognize the latest developments, trends, and
innovations across the Marketing Technology landscape.
To learn more about Cohora’s award-winning platform and how it
can help your business engage and build relationships with
customers, visit the website.
About Cohora
Cohora enables brands to develop an emotional connection with
customers within a first-party, brand-owned social network that
drives greater brand advocacy and behavioral based loyalty. Through
Cohora, brands gain customer-to-customer and brand-to-customer
conversations that generate authentic user content which promotes
the brand, its products and allows customers to play a unique role
in social commerce, product investments, organic user growth, and
long-term loyalty to the brand. For more information, visit
http://www.cohora.com.
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Caroline Morganelli cohora@v2comms.com