Frequence’s New Owned & Operated Automation Increases Sales for Publishers
April 16 2024 - 12:00PM
Frequence, a leader in advertising sales automation and workflow
software, announced today the launch of a suite of
publisher-specific tools that automate digital owned & operated
(O&O) ad sales through its multichannel sales, fulfillment, and
reporting platform.
The enhanced audience targeting features, which automate
real-time availability checks, delivery, and reporting of
first-party inventory, have been adopted by AIM Media, which has
enabled Frequence’s technology for all local sellers across markets
in Ohio, Indiana, and Texas
“Media companies have long sought to automate O&O
fulfillment, making it easier to drive sales of first-party
inventory at the local level. In the past, much of this has
required manual support from operations teams,” said Oliver Jacob,
President of Frequence. “Our new tools enable media companies to
eliminate manual steps, making it easier for sales teams to
propose, execute, and report digital O&O campaigns at scale
from one platform.”
The new features are compatible with SmartProposal, Frequence’s
AI-powered media proposal and automation platform. Built on
Frequence’s end-to-end workflow, creative, and campaign management
platform, these innovative publisher-specific features enable
seamless delivery optimization across a publisher’s first-party and
audience extension inventory.
“AIM Media is embarking on an exciting next phase of our digital
transformation as we connect our most powerful asset – local
content and first party data – to the broader digital ecosystem in
a manner that benefits our advertisers,” said Gilbert Ramirez,
Director of Digital Fulfillment Operations at AIM Media. “Frequence
has enabled us to automate previously cumbersome fulfillment
processes, resulting in a sharp increase in sales and dramatic
reduction in time spent executing orders.”
About FrequenceFrequence is the leading
provider of software for media companies to automate and grow their
local advertising sales. Through its full-stack workflow and
campaign management software, Frequence provides the necessary
tools to launch, manage, and optimize multichannel campaigns. From
sales intelligence to measurement and analytic tools - all
integrated within a platform that creates personalized,
multichannel media proposals with campaign insights - Frequence
users have a complete end-to-end solution.
In an industry overwhelmed by point solutions, especially among
media companies and buyers, Frequence has developed the first,
comprehensive platform that empowers users with state-of-the-art
technology while optimizing person-to-person relationships.
Leveraging an advanced framework and AI, Frequence makes selling
local advertising scalable and profitable.
Media Contact:Hugh S. MooreBroadsheet
Communications for Frequencehugh@broadsheetcomms.com