To celebrate the limited relaunch of Small
Batch Dragon Reserve, Fireball jockeys for front runner position by
bucking bourbon and setting fire to tired race day
traditions
LOUISVILLE, Ky., April 16,
2024 /PRNewswire/ -- Traditional fascinators and
minty cocktails: out. Hot Lids and Fireball: in. Fireball, the #1
shot brand in the U.S., is set to gallop into this year's classic
horse racing events with bespoke, fiery hats dubbed 'Hot Lids'
guaranteed to bring a dash of cinnamon spice to the typical race
day experience.
For decades spring's most famous horse racing events have been
synonymous with mint juleps, but this year Fireball is flipping the
script. For the first time ever Fireball fans can purchase a Hot
Lid Hat exclusively engineered to not only match the traditional
race attire, but also secretly stash their favorite fiery spirit
inside. The announcement coincides with the re-launch of Fireball's
Small Batch Dragon Reserve, aka Fireball Cinnamon Whisky rested in
premium charred oak for a sophisticated whisky-shooting experience
that tastes eerily similar to classic Fireball.
"Fireball thrives by injecting fun where it has otherwise been
missing, and famed events like a certain iconic upcoming horse race
provide the perfect opportunity to bring that spirit to life," said
Danny Suich, Global Brand Director
for Fireball. "For 149 years (give or take), people have worn the
same outrageous hats and drank the same boring drinks... until now.
With Hot Lids, Fireball lovers can embrace their rebellious side by
setting fire to old traditions and enjoying their favorite cinnamon
whisky at the track or at watch parties across the country."
Fireball's vibrant, red "Hot Lids" will be available for
purchase via FireballWhisky.com starting April 19 at 10:00AM
EST for $24.99 each - the
suggested retail price of a bottle of Small Batch Dragon Reserve.
Hot Lids ensure that fans can rock the perfect shade of red while
adding a dash of mischief to the race-watching experience. Two
unique styles will be available:
- A ridiculously oversized large top-hat
style boasting bold red, gold and black colors inspired by
Small Batch Dragon Reserve's bottle design, gigantic feathers,
exotic flowers, and custom ribbon. This style is also big enough to
hold an entire 750mL bottle of Fireball Small Batch Dragon Reserve,
if someone was so inclined.
- A more "traditional" and ornate style featuring
fancy embellishments including unique florals, elaborate plumage,
and elegant bows in the classic Fireball shade of red. Most
importantly, this style offers secret compartments to discreetly
hold the most necessary of companions: multiple Fireball 50mL
shooters.
Visit FireballWhisky.com to learn more about Fireball
Hot Lids, and stay up to date on all things Fireball by following
@FireballWhisky on Instagram and Facebook.
About Fireball
Imagine standing face-to-face with a
fire-breathing dragon who just ate a barrel of spicy
cinnamon…that's Fireball Whisky. Tracing its roots all the way to
Canada, Fireball is known to
ignite any occasion – from a round of golf, to happy hour and
everything in-between. Made using natural cinnamon flavor, Fireball
is best enjoyed straight up as an ice-cold shot. Guaranteed to
taste like heaven and burn like hell – what happens next is up to
you. For more information,
visit https://www.fireballwhisky.com.
Please Drink Responsibly. Whisky with Natural Cinnamon Flavor.
33%/Alc/Vol. Produced by Sazerac Company, Louisville, KY
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SOURCE Sazerac