Husband-Wife Duo Joins Leading Massage
Franchise with Plans to Open Two Locations in the Dallas-Fort Worth Area
DALLAS-FORT WORTH, Texas, April 16,
2024 /PRNewswire/ -- Originally founded in
Texas, leading massage and
wellness franchise, Massage Heights, inks a multi-unit agreement to
continue expanding in their home state. The two new locations will
provide an elevated experience to those in the Dallas-Fort Worth region who are seeking
personalized wellness treatment options. As consumer's
interest in wellness services continue to rise, prospective
franchisees are looking to stake their claim within the Massage
Heights franchise opportunity.
Behind the signed agreement are first-time franchisees and
recent first-time parents, Russell and
Norelia Rogers. Following his service in the Air Force,
Russell went on to obtain an MBA from Texas
Christian University where he built upon the skillset he
developed throughout his military experience. Nori is a dedicated
registered nurse who holds a deep passion for wellness and serving
others, and always desired to share it beyond the walls of the
dialysis center she works in. As the duo began to look for a
business opportunity they could do together, they crossed paths
with Massage Heights and knew it was the perfect fit.
The couple began their wellness journey years ago by visiting a
local spa, and they quickly turned into recurring customers. The
benefits the two reaped from massage therapy were so lifechanging
that Nori began encouraging it in her patients' healthcare
routines. The changes they've experienced themselves and witnessed
in others became a leading factor in their new business
venture.
"My wife and I's first-hand experience with the impact massage
therapy can have on one's mental and physical health aligns
seamlessly in the mission Massage Heights holds to improve the
lives of others through various wellness practices," says Russell.
"This is one of the many reasons we're excited to bring an oasis to
various communities across the Dallas-Fort Worth area where an elevated
wellness experience is made accessible for individuals to
incorporate in their everyday lives."
Massage Heights continues to prioritize innovation with its
service and retail offerings to meet the changing needs of
consumers. As these efforts help drive franchisee profitability,
advances in marketing, strong unit economics, and proprietary
technology have also contributed to a high-performing sales year.
The International Franchise Association (IFA) reported that
service-based industries will lead overall franchise expansion,
with beauty, fitness, health and wellness concepts ranking on the
top of this list. With the industry primed for increased growth,
Massage Heights has identified key target growth markets and has
prime territories available nationwide.
"We're always ecstatic to witness growth especially when it's
within our home state, where we first opened our doors," says
Shane Evans, Co-Founder and CEO of
Massage Heights. "Establishing a strong connection within the
communities that we expand in is immensely important to our brand's
mission. We have full confidence Russell and Nori are ideal
franchise partners who will utilize their backgrounds and passion
for massage therapy to make a difference in the lives of those in
the Dallas-Fort Worth area."
Massage Heights is currently seeking single and multi-unit
operators to join its growing brand. To learn about Massage Heights
franchise opportunities, visit
https://www.massageheightsfranchise.com/.
About Massage Heights
The massage franchise started in
2004 and has grown to more than 115 Retreats throughout
North America by providing
personalized wellness treatment options through therapeutic massage
and skincare services. Massage Heights is a massage and
wellness franchise dedicated to elevating the lives of others by
providing Members and Guests with professional, affordable and
resort-quality massage, skincare and wellness services.
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SOURCE Massage Heights