John Ellis
joins Geno Bonnalie, Aaron Flener, John
Limanti and Joel Stock for
second year of campaign; group to sport SAXX underwear on and off
course, raise money for testicular cancer and find honorary 'Ball
Masters'
VANCOUVER, BC, April 16,
2024 /PRNewswire/ -- The Ball Masters are back
and better than ever.
The group – formed at the start of last year's golf season and
initially comprised of a foursome of professional caddies,
Geno Bonnalie,
Aaron Flener, John Limanti and Joel Stock – today welcomed a new looper
into the fold: John Ellis,
reigning champion caddie of the 2023 United States golf
championship hosted in Los
Angeles.
Following the first iteration of the campaign in which the Ball
Masters captivated the golf ecosystem, SAXX is bringing the
crew back together for another year of comedy, philanthropy and,
most importantly, ball-care.
"We were so pleased with the excitement and buzz the Ball
Masters kickstarted last year that we had to run it back with them
again this year," said Shawna
Olsten, VP Brand Marketing, SAXX. "It's impossible to ignore
the connection between how SAXX underwear and caddies care for
balls. But the best part of this partnership is showcasing the
hidden heroes that support golfers – just like the BallPark Pouch™
supports men."
SAXX will ensure the five caddies are properly cared for on and
off the course, outfitting them with a plethora of ball-supporting
and body-cooling styles. Fans can rest easy knowing their favorite
caddies are comfortably supported as they rake bunkers, read putts
and check wind directions this season.
If it wasn't already obvious, the partnership – which last year
marked the first significant apparel deal with multiple caddies –
was born out of a shared devotion to ball security.
SAXX is the OG pouch underwear brand and inventors of the
BallPark Pouch™, so they know a thing or two about men's
balls. Relatedly, caddies are always looking out for their players'
golf balls. Safe to say, the joint venture is a match made in ball
bliss.
The Ball Masters' second act will include a new wrinkle. While
the group has already expanded from four to five caddies, it will
be on the lookout for several honorary members to round out the
crew.
Fans can visit SAXX.com/ball-master-application from now
until June 15, 2024 for more
information on how to enter. The winners will receive official
recognition as a Ball Master, including a year's worth of
game-changing SAXX underwear, other products to share with friends
and family and a shoutout from the Ball Masters.
"Geno, Aaron, John and Joel are four of my best friends in golf,
so I couldn't pass up the chance to get in the mix," said
John Ellis. "As the new guy this
year, I'll be the first to welcome more members to the group. I'm
excited to see who makes the cut."
Building on last year's efforts, where the Ball Masters helped
raise $10,000 for the Testicular
Cancer Foundation, SAXX will once again support men's health
causes. In fact, the company has committed to donate $1001 to TCF for every birdie made by
the caddies' players during the remainder of the golf season.
"Men's health is a cause that's close to home, so I'm excited to
play a part in helping give back," said Geno. "Time to pour in some
birdies, Joel!"
SAXX will bring the Ball Masters to the masses at the Travelers
Championship in Cromwell, CT from
June 20-23, 2024, hosting a fan
activation that will feature underwear giveaways, photo
opportunities, appearances from the Ball Masters and more. The
brand will make another donation2 to TCF following the
event.
The underwear models caddies will star in a series of new
digital ads produced by Quality Meats and BMP Film Co.
The hero spot centers around a custom-built golf buggy named the
SAXX Ball Refreshment Cart, which Aaron describes as "a
state-of-the-art, size-of-a-cart ball utopia" that has "everything
you need to keep your balls playing their best."
"I still can't believe I'm getting paid to model underwear,"
said Aaron. "Hell, this stuff is so fresh and comfortable I'd wear
it for free."
In supplementary videos, the Ball Masters show up in the
tricked-out cart to save golfers from putting improper equipment
(aka underwear) into play. Geno prompts each hacker to swap out
their current underwear for a pair of SAXX because the "BallPark
Pouch™ is like having a professional caddie in your bag."
The Ball Masters campaign was conceptualized and activated by
SAXX and Zeno Group in conjunction with Range Sports.
SAXX is known for being at the cutting edge of underwear, so it
should come as no surprise that it offers a variety of apparel
that's perfect for days on (and off) the course.
"There's a reason I've been wearing SAXX underwear and apparel
while caddying for over a year now," said John Limanti. "It's unmatched – both on and off
the course."
Joel added: "SAXX has officially taken over my underwear drawer
and closet. They're the best in the game."
SAXX's Quest collection is ideal for golfers. The highly
breathable micro-mesh fabric rapidly wicks sweat away from the skin
and allows air to circulate, preventing excess moisture and heat as
you play a round. It's available in Boxer Brief and Loose Boxer
styles and features the chafe-free comfort of the BallPark
Pouch™.
About SAXX Underwear Co. Ltd.
SAXX's obsession with
the comfort of manhood continues to revolutionize the men's
underwear industry. SAXX underwear keeps guys comfortable,
confident and ready for action in any situation, thanks in part to
its BallPark Pouch™ − a patented 3D hammock-shaped pouch that keeps
everything in place for chafe-free support. The brand is one of the
fastest-growing men's underwear companies in North
America and is poised for growth beyond the underwear market,
as it incorporates this technology and others like DropTemp™, a
cooling technology without the use of chemicals, into other
categories such as activewear, sleepwear and swimwear. For more
information, visit saxxunderwear.com or follow SAXX on
social at @saxxunderwear.
About Testicular Cancer Foundation
The Testicular
Cancer Foundation is a national 501(c)3 with a mission to provide
education, awareness, and support about Testicular Cancer – The
most common cancer in males ages 15-35. For more information
visit https://www.testicularcancer.org.
Media Contact
Zeno Group for SAXX
ZenoSAXX@zenogroup.com
1 up to $5,000
2 up to $5,000
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SOURCE SAXX