The new content creation and personalization
ecosystem will streamline content supply chains and insights with
Adobe and AWS
NEW
YORK, March 28, 2024 /PRNewswire/ -- Deloitte
Digital, in collaboration with Adobe and Amazon Web Services (AWS),
is proud to introduce the Content Intelligence Hub, a solution
designed to deliver intelligent content in a personalized and
privacy-centric manner. This innovative platform is built to help
brands better connect with their customers through media and owned
properties. The technology leverages Adobe's full experience suite
including Adobe Experience Platform, enriched by media data, and
third-party data in a secure, privacy-centric collaboration using
AWS Clean Rooms, for the first time to address sector specific
challenges.
The Content Intelligence Hub is built to
help brands better connect with customers through media and owned
properties.
The technology leverages Adobe Experience Cloud and the power of
AWS and its breadth of advanced data and modeling to enhance
content agility and automation. Together, these capabilities will
enrich and enhance media data, and third-party data in a secure,
privacy-centric setting. The Content Intelligence Hub delivers
flexible and agile content delivery, allowing brands to leverage
any data source to map to specific needs in their industry.
"The integration between Adobe and AWS, facilitated by Deloitte
Digital's Content Intelligence Hub, enables brands to seamlessly
scale their marketing and advertising efforts," stated Stephen Frieder, chief revenue officer,
Enterprise, Adobe. "This collaboration allows brands to
maximize their data investments on AWS and activate customer
insights with Adobe to deliver powerful and personalized
experiences that offer a strategic advantage in the
marketplace."
The Content Intelligence Hub unites the strengths of Adobe,
AWS and Deloitte Digital to bring brands a transformative solution
for secure, intelligent content creation and
personalization:
- Adobe: Enables brands to use Adobe Experience Manager,
Adobe Workfront, Adobe Experience Platform (Adobe Customer Journey
Analytics, Adobe Real-Time CDP, Adobe Journey Optimizer) and soon
Adobe GenStudio to supercharge personalization and speed up the
content supply chain.
- AWS: Creates a safe and secure environment with
flexibility to collect, unify, analyze and activate any accessible
data sets within a secure zero-copy data collaboration.
- Deloitte Digital: Activates and automates
industry-specific insights with Deloitte's creative, content,
analytics and integration capabilities. Deloitte can bring the
Converge Solution Set and client adapted generative AI tools for
efficient content creation and distribution tailored to specific
sectors.
"Today's marketers are looking for ways where scalability can
meet the demands of marketing to continuously innovate and
activate their content to their customers," said Robert Bavis, principal, and Deloitte Digital's
Global Adobe chief commercial officer. "By introducing the Content
Intelligence Hub, Deloitte Digital brings a solution that allows
customers flexibility to bring a wide range of data sources, to
deliver content in a more compelling way. This revolutionary
offering enables brands to power all content with the data and
insights needed through an industry lens to maximize the impact and
ROI of each experience."
The Content Intelligence Hub allows brands to merge first and
second-party data, and even purchase external data sets, such as
those from other media partners. This combination of
information allows organizations to further specialize in sectors
and incorporate more sector-specific data. With this new agility,
brands will be able to acquire and integrate data sets as needed to
enrich and append profiles.
The content solution uses generative AI tools powered by Adobe
Firefly and Deloitte Digital language models, securely tuned
specifically to each client, resulting in a more private,
AI-focused environment. The Content Intelligence Hub will be
integrated into Deloitte Digital's evolving generative AI
technology and platforms created to help clients navigate a
complex, constantly changing landscape, bringing together
creativity, technology, collaboration, design and more.
The data solution allows organizations to further specialize in
sectors and incorporate more sector-specific data. With this new
agility, brands will be able to acquire and integrate data sets as
needed to enrich and append profiles. The combination of these
solutions drives better personalization and optimization of content
and experiences in an agile environment.
To bring this to life, consider a life sciences health care
company utilizing this solution:
- A life sciences company can utilize this solution to build
customer profiles, using both known and unknown data, enabling
precise audiences and cross-channel activation powered by Adobe
Real-Time CDP.
- With AWS and Adobe, the client can analyze first-party data,
assessing content performance at an individual level across the
entire content ecosystem. Additional data from other markets to
enhance and refine audience profiles can be used here.
- The company can leverage data on how the content is being
consumed to optimize it in real-time (closed-loop content
optimization).
- Regulatory workflow can be managed and streamlined to better
deliver agility and speed to market with generative AI.
- With refinement, the model could provide a preliminary score
for a human reviewer, helping to identify potential problem areas
that require review or necessary updates, thus implementing a
'human in the loop' approach.
By offering a secure, flexible environment for data, analytics
and AI-powered content creation, the Content Intelligence Hub is
poised to transform content strategy and audience engagement.
Deloitte Digital is proud to return as a Diamond Sponsor to
Adobe Summit, the premier global digital experience conference,
March 26-28 in Las Vegas, Nevada. At Adobe Summit, Deloitte
Digital will showcase how we bring together deep industry expertise
with leading content supply chain, data, analytics, and generative
AI capabilities to create great experiences that create greater
impact — at scale.
Deloitte continues to scale its AI capabilities, alliances and
offerings following the introduction of its Generative AI practice
in 2023. With a full spectrum of tailored AI services and its deep
industry and domain knowledge, Deloitte supports clients at every
stage of their transformational journey, from developing AI
strategies to building and implementing GenAI solutions that
enhance productivity and deliver greater client impact.
Deloitte is infusing generative AI capabilities across its own
enterprise rolling out purpose-specific Large Language Models
(LLMs) and chatbots to support specialized teams across its
business. These tools are applied with Deloitte's Trustworthy AI™
framework to manage AI risks and improve user confidence and trust.
Additionally, Deloitte is increasing AI fluency, training more than
120,000 professionals via the Deloitte AI Academy™ and investing
more than $2 billion in global
technology learning and development initiatives to boost skills in
AI and other areas.
About Deloitte
Deloitte provides industry-leading audit, consulting, tax and
advisory services to many of the world's most admired brands,
including nearly 90% of the Fortune 500® and more than 8,500
U.S.-based private companies. At Deloitte, we strive to live our
purpose of making an impact that matters by creating trust and
confidence in a more equitable society. We leverage our unique
blend of business acumen, command of technology, and strategic
technology alliances to advise our clients across industries as
they build their future. Deloitte is proud to be part of the
largest global professional services network serving our clients in
the markets that are most important to them. Bringing more than 175
years of service, our network of member firms spans more than 150
countries and territories. Learn how Deloitte's approximately
457,000 people worldwide connect for impact at
www.deloitte.com.
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SOURCE Deloitte Digital