Viral Prebiotic Soda Brand poppi Releases the Brand’s Very First 16-Ounce Can at 7-Eleven Stores Nationwide Including Latest Flavor Innovation Wild Berry
March 28 2024 - 9:15AM
Things just keep getting bigger for
poppi, the
viral prebiotic soda brand on a mission to create a culture of
health and happiness by revolutionizing soda for the next
generation of soda drinkers, which has announced its newest flavor,
Wild Berry. A juicy, mixed berry mashup of
flavors, Wild Berry contains all clean ingredients with just 30
calories and 5 grams of sugar per can.
Wild Berry will be poppi’s first product on 7-Eleven,
Inc. shelves and the brand’s first-ever 16-ounce
can. poppi has also released 16-ounce versions of
best-selling flavors, Strawberry Lemon and Orange, to accompany
Wild Berry at participating 7-Eleven®, Speedway® and Stripes®
stores across the country.
“At poppi, we’re defining what a modern soda is, and we
developed this incredibly delicious Wild Berry variety to meet the
consumer need for a fruity, sweet, and refreshing soda,” said
Allison Ellsworth, Founder and Chief Brand Officer of
poppi. “We are excited to partner with 7-Eleven to help us
expand the reach of our brand and have already seen tremendous
response from our community who is excited to be able to grab a
poppi anytime at one of the more than 13,000 locations
nationwide.”
poppi officially unveiled their first 16-ounce flavor in January
with Wild Berry at its Los Angeles pop-up “poppi mart,” a
future-forward and “poppi-fied” convenience store experience,
kicking off the brand’s new 360 degree marketing campaign, “The
Future of Soda.” The viral pop-up debuted a futuristic blue,
purple, and chrome color scheme, a departure from the brand’s
signature poppi pink, and showcased new taglines including “Drink
Soda, Not Water” and “The Future Served Fresh, Daily.” The campaign
also included out-of-home wild postings, social content, and custom
limited-edition merch. This all led up to poppi’s first 60-second
national television commercial, airing during the Super Bowl and
other major telecasts, highlighting poppi’s extensive portfolio of
mouthwatering flavors and better-for-you ingredients.
poppi is also available on the 7NOW® Delivery app throughout the
U.S. 7NOW Delivery has real-time tracking that lets customers know
when to expect their orders, typically in about 30 minutes. The app
can be downloaded from the App Store or Google Play, or by visiting
7NOW.com.
LINK TO HI-RES IMAGE OF WILD BERRY/16-OUNCE
CANS:https://www.dropbox.com/scl/fo/g21ass7icpqusg2a0zlku/h?rlkey=51vt9ad4zv50vu02i09rloluk&dl=0
LINK TO POPPI COMMERCIAL “THE FUTURE OF SODA IS
NOW”:https://www.youtube.com/watch?v=hiTK4x-96Zs
ABOUT POPPI:poppi’s on a mission to create a
culture of health and happiness by reimagining the soda experience.
Founded by husband-and-wife duo Stephen and Allison Ellsworth and
based in Austin, TX, poppi combines fruit juice and prebiotics to
create a deliciously refreshing, full flavored soda. Formulated
with clean ingredients, each 12 oz can contains 5 grams of sugar or
less and 25 calories or less. What originally started as
home-brewed concoction quickly became a farmers’ market favorite
turned Shark Tank investment - and now is available at major
retailers nationwide. poppi's brand first approach, cultural cache
and rapid growth has nurtured an incredibly loyal fan base,
including celeb fans like Hailey Bieber, Kylie Jenner, Billie
Eilish, Russell Westbrook, JLo, Olivia Munn and more. poppi is
available in 12 delicious flavors – Strawberry Lemon, Raspberry
Rose, Orange, Ginger Lime, Watermelon, Cherry Limeade, Grape,
Classic Cola, Root Beer, Doc Pop, limited-edition Cranberry Fizz,
and its newest innovation: Wild Berry. For more information, visit
drinkpoppi.com, or follow @drinkpoppi on Instagram and TikTok.
About 7-Eleven, Inc.7-Eleven, Inc. is the
premier name in the U.S. convenience-retailing industry. Based in
Irving, Texas, 7-Eleven operates, franchises and/or licenses more
than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven®
stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®,
Laredo Taco Company® and Raise the Roost® Chicken and Biscuits
locations. Known for its iconic brands such as Slurpee®, Big Bite®
and Big Gulp®, 7-Eleven has expanded into high-quality sandwiches,
salads, side dishes, cut fruit and protein boxes, as well as pizza,
chicken wings and mini beef tacos. 7-Eleven offers customers
industry-leading private brand products at outstanding value.
Customers can earn and redeem points on various items in stores
nationwide through its 7Rewards® and Speedy Rewards® loyalty
programs with more than 80 million members, place an order in the
7NOW® delivery app in over 95% of the convenience retailer's
footprint, or rely on 7-Eleven for other convenient services. Find
out more online at www.7-eleven.com.
PRESS CONTACT:Carrie Bernstein, Managing
DirectorA-Game Public Relationscarrie@a-gamepr.com