Mazda Produces One-Millionth Mazda MX-5
April 25 2016 - 3:08AM
JCN Newswire (English)
Mazda Motor Corporation announced today that production of the
Mazda MX-5 (Mazda Roadster in Japan) reached one million units on
April 22, 2016. The milestone figure was achieved over 27 years,
with mass-production of the MX-5 starting at Ujina Plant No. 1 in
Hiroshima in April 1989.
"From the first generation through to today's fourth-generation
model, the reason we have been able to continue selling the MX-5
all these years is due to the strong support of fans around the
world," said Masamichi Kogai, Representative Director, President
and CEO. "Mazda was founded in Hiroshima 96 years ago, and as we
move toward our centennial year we will continue offering customers
the joy of driving with this model, which has become a symbol of
our brand. Mazda aims to create a special bond with customers and
become a 'one-and-only' brand they will choose again and
again."
As a way of expressing thanks to MX-5 fans and owners, the
One-Millionth MX-5 will be displayed at fan events in Japan and
around the world. The tour begins on May 3 at the Hiroshima Flower
Festival where the car will participate in the Flower Parade.
The MX-5 is a symbol of Mazda's car-making philosophy and tireless
pursuit of driving pleasure. Since its debut in 1989, the model has
consistently offered driving fun that can only be experienced in a
lightweight sports car and won the admiration of people from
various countries, cultures and age groups. The MX-5 is also
critically acclaimed, with over 200 awards from around the globe to
its name. The fourth-generation model released last year has won a
string of awards, including 2015-2016 Car of the Year Japan, World
Car of the Year and World Car Design of the Year 2016.
The MX-5 has held the Guinness World Record(1) for the best-selling
open-top two-seater sports car for many years. With the achievement
of one million units of production, Mazda will now attempt to break
its own record.
(1) Certified by Guinness World Records Limited
About Mazda
Mazda Motor Corporation (TSE:7261) started manufacturing tools in
1929 and soon branched out into production of trucks for commercial
use. In the early 1960s, Mazda launched its first passenger car
models and began developing rotary engines. Still headquartered in
Hiroshima in western Japan, Mazda today ranks as one of Japan's
leading automakers, and exports cars to the United States and
Europe for over 30 years. For more information, please visit
www.mazda.com
Source: Mazda
Contact:
Corporate Communications Division
Mazda Motor Corporation, Japan
+81-3-3508-5056 [Tokyo]
+81-82-282-5253 [Hiroshima]
mailto: media@mazda.co.jp
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