Marketing automation with seamless integration to
sales drives customer centricity
PLEASANTON, Calif., April 17,
2024 /PRNewswire/ -- Veeva Systems (NYSE: VEEV) today
announced Veeva Vault CRM Campaign Manager, a new industry-specific
marketing application that simplifies and speeds non-personal
promotion to healthcare professionals. Vault CRM Campaign Manager
lives in the same Vault as Veeva Vault CRM and shares the same
customer data, giving sales and marketing the effortless
synchronization needed for true customer centricity. Through
orchestrated campaigns, marketing users in Vault CRM work side by
side with field CRM users, ensuring content is consistently applied
and reused.
Features of Vault CRM Campaign Manager include:
- Campaigns. Users can define a set of campaign actions,
such as emails or text messages. Shared assets like email
templates, fragments, and landing pages are attached to campaigns,
and all activity is tied back to the campaign for compliance and
analysis.
- Segments and Target Lists. Customers can create segments
and target lists manually or dynamically. Target lists can be
associated with multiple campaigns and can be published for field
collaboration. Changes to target lists are tracked and
auditable.
- Mass Email. Mass email capabilities are well integrated
with the field team, giving the field instant visibility to and
control over emails to key contacts to increase customer
centricity.
- Field Suggestions. Unique to Vault CRM Campaign Manager,
campaigns can target field users of Vault CRM by using the Vault
CRM suggestions interface to drive field actions and awareness
campaigns.
- Landing Pages. HTML landing pages allow for defined
content and inputs, such as event self-registration. Default
landing pages enable customers to get started quickly, or customers
can customize pages with their branding and logos.
- Content Builder. Simple drag-and-drop tools create all
content types — landing pages, message templates, email
templates, and fragments. Defaults are available for all content
types, and customers can customize as needed.
"Veeva Vault CRM Campaign Manager is another step toward
bringing sales and marketing together for customer centricity,"
said Arno Sosna, general manager of
CRM products at Veeva. "The simplicity of Vault CRM Campaign
Manager finally makes compliant email marketing and campaign
management accessible to life sciences companies of all sizes."
Veeva Vault CRM Campaign Manager will be available in late 2024.
Companies can see demos and learn more about Vault CRM Campaign
Manager at Veeva Commercial Summit in Boston, May 7-8,
or at veeva.com/CampaignManager.
About Veeva Systems
Veeva is the global leader in
cloud software for the life sciences industry. Committed to
innovation, product excellence, and customer success, Veeva serves
more than 1,000 customers, ranging from the world's largest
biopharmaceutical companies to emerging biotechs. As a Public
Benefit Corporation, Veeva is committed to balancing the interests
of all stakeholders, including customers, employees, shareholders,
and the industries it serves. For more information, visit
veeva.com.
Veeva Forward-looking Statements
This release contains
forward-looking statements regarding Veeva's products and services
and the expected results or benefits from use of our products and
services including certain of our new solutions and applications
that are still under development or not generally available. These
statements are based on our current expectations. Actual results,
availability, and any future events relating to these products and
services could differ materially from those anticipated or provided
in this release and we have no obligation to update such
statements. There are numerous risks that have the potential to
negatively impact our results, including the risks and
uncertainties disclosed in our filing on Form 10-K for the fiscal
year ended January 31, 2024, which
you can find here (a summary of risks which may impact
our business can be found on pages 9 and 10), and in our subsequent
SEC filings, which you can access at sec.gov.
Contact:
Alison Borris
Veeva Systems
925-226-8821
alison.borris@veeva.com
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SOURCE Veeva Systems