NORTHBROOK, Ill., Sept. 3, 2015 /PRNewswire/ -- This college
football season, Allstate Insurance Company and ESPN college
football analyst, Kirk Herbstreit
will give college football teams the validation their passionate
fans are looking for in the form of #StreitCred.
Each week during the college football season, @Allstate and
@KirkHerbstreit will share which teams are deserving of
#StreitCred, spotlighting the strongest team performances and
standout moments as they unfold on the gridiron. The schools
selected, regardless of ranking, will be given the ultimate badge
of honor and bragging rights from Herbstreit himself. Fans can
follow the conversation on Twitter and weigh-in on what teams they
think are deserving of #StreitCred.
Allstate also announced today the launch of its second annual
"It's Good Sweepstakes," which will award one lucky grand prize
winner and three friends with a trip to New Orleans for the 2016 Allstate®
Sugar Bowl® before traveling to Phoenix for the 2016 College Football Playoff
National Championship. The winner will receive $100,000 and a meet and greet with Herbstreit as
part of the grand prize package.
Fans who register for the Sweepstakes at AllstateCFB.com through
December 6 also have the chance to
win weekly prizes to enhance their college football game day
experience. Prizes include flat screen TVs, cash gift cards, YETI
Hopper™ Coolers, Bluetooth speakers and tailgate chairs.
"Allstate's involvement in sponsorships and marketing programs
like this give us the opportunity to connect with spirited fans
across the country," said Dan Keats,
director of integrated marketing communications for Allstate.
"We're excited to team up with Kirk
Herbstreit to fuel the passion fans have for their teams and
give them the opportunity to attend two of the biggest college
football games of the year."
To kick-off the highly anticipated 2015 college football season,
Allstate will bring #StreitCred to the streets of Fort Worth, Texas on Friday, September 4th and give fans the
opportunity to meet and talk to Herbstreit as he makes his way
through the city on a traveling "StreitCar." Fans looking to catch
a ride on the "StreitCar" and get college football insights from
Herbstreit can track its location on Twitter using
#StreitCred.
"One of the most exciting parts of college football is seeing
the passion of fan bases around the country come alive," ESPN
Analyst Kirk Herbstreit said.
"Allstate understands it's the pride and faith fans have in their
teams that keep them coming back each week regardless of wins or
losses, so they are giving me a chance to build a community with
#StreitCred."
For more information about the Allstate "It's Good Sweepstakes,"
fans can visit AllstateCFB.com. Fans can also enter the Sweepstakes
by visiting the traveling Allstate Tailgate Tour at one of its
game-day stops at "Good Hands®" Field Goal Net schools
during the 2015 college football season.
The Allstate Corporation (NYSE: ALL) is the nation's largest
publicly held personal lines insurer, protecting approximately 16
million households from life's uncertainties through auto, home,
life and other insurance offered through its Allstate, Esurance,
Encompass and Answer Financial brand names. Allstate is widely
known through the slogan "You're In Good Hands With
Allstate®." The Allstate brand's network of small
businesses offers auto, home, life and retirement products and
services to customers in the United
States and Canada. In the
20 years since Allstate became a fully independent public company,
The Allstate Foundation, Allstate, its employees and agency owners
have donated more than $405 million
to support local communities.
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SOURCE Allstate Insurance