Starbucks® Blonde Espresso Launches in U.S. Stores
January 09 2018 - 3:01AM
Business Wire
Starbucks® Blonde Espresso – a light roast
that’s smooth and subtly sweet – is a permanent menu item
complementing the boldness of Starbucks® Signature Espresso Roast
originally introduced more than 40 years ago
For the first time ever, Starbucks customers in
the U.S. will be able to customize their espresso with every order
in more than 8,000 locations
Today, Starbucks Coffee Company (NASDAQ: SBUX) announced the
arrival of Starbucks® Blonde Espresso, marking the first time the
company has introduced a new core espresso option in the United
States in more than 40 years. Customers across the U.S. will now be
able to order any handcrafted espresso beverage with their choice
of “Starbucks® Signature” or “Starbucks® Blonde” espresso,
including Starbucks Caffe Latte, Cappuccino, Flat White, Macchiato
and Americano beverages.
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Starbucks® Blonde Espresso launches in
U.S. stores (Photo: Business Wire)
“Our partners are so passionate about their craft and now they
get to help our customers discover and personalize the foundation
of the beverage – an espresso that is either bold and rich or
smooth and bright. We want every experience our customers have with
us to be perfect for them,” said Kris Engskov, president U.S.
Retail for Starbucks.
Demand for espresso beverages is on the rise with the National
Coffee Association reporting in 2017 that nearly 25 percent of
past-day daily coffee drinkers choose espresso*. Starbucks has
offered a second espresso option in select international markets
since 2013, including the debut of Starbucks® Blonde Espresso in
Canada last year to an overwhelmingly positive response from
partners (employees) and customers. Building on that success, this
is the first new addition to the company’s U.S. core espresso menu
and, as a permanent addition, will be available year-round.
Starbucks® Blonde Espresso is also available in pods for the
Verismo® System by Starbucks and joins Starbucks portfolio of
lighter roast offerings including Starbucks® Blonde Roast coffees,
which were introduced as whole bean packaged coffee and brewed
options in 2012.
Created by a team of master blenders and roasters, Starbucks®
Blonde Espresso brings together beans from Latin America and East
Africa, roasted to the peak of their flavor to showcase the
coffee’s balanced, subtle sweetness.
“We set the standard for a dark, boldly roasted coffee and in
this case, we broke a few of our own rules by taking a lighter
approach to espresso which created a bright taste with sweet citrus
notes and a smooth body,” said Andrew Linnemann, vice president of
Global Coffee for Starbucks. “We are really proud of the roast and
think customers are going to love experimenting with it.”
All of Starbucks coffee, including Starbucks® Blonde Espresso,
is sourced through its Coffee and Farmer Equity (C.A.F.E.)
Practices, the company’s comprehensive approach to sourcing that
meets its social, economic, environmental and quality standards.
Starbucks is also a founding member of the Sustainable Coffee
Challenge, a growing coalition of more than 80 industry and
conservation leaders led by Conservation International. The
challenge is convening the sector to sustain the future supply of
coffee while helping to ensure the prosperity and wellbeing of
farmers and workers.
*National Coffee Drinking Trends 2017
About Starbucks Coffee Company
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with more than 27,000 stores around the globe, Starbucks is the
premier roaster and retailer of specialty coffee in the world.
Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for
every customer through every cup. To share in the experience,
please visit our stores or online at news.starbucks.com and
Starbucks.com.
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StarbucksHaley Drage, 206-318-7100press@starbucks.com
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