Fifth Third Bank Launches Fun Texting Game
February 09 2016 - 8:56AM
Business Wire
“TXT vs TXT” Promotes the Speed of the Bank’s
App
Fifth Third Bank introduces an animated mobile game to see just
how fast you can text. The game promotes the speed of the Bank’s
mobile banking app.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160209006091/en/
“We created a mobile banking experience through the Fifth Third
mobile banking app that moves at your speed: now,” said Maria
Veltre, executive vice president and chief marketing officer, Fifth
Third Bank. “Our app takes the wait out of banking and gives you
time for fun things like our new texting game.”
Fifth Third Bank understands that people love gaming, with about
half of all adults saying they play video games regularly.* The
Bank’s “TXT vs TXT” game reinforces the idea that faster is better
in today’s mobile, connected world.
The Bank’s fast mobile app allows people to:
- Access their balance without logging
in, using the Now Balance simple swipe.
- Make payments.
- Transfer money with a few taps.
- Deposit a check with just a hover.
- Set up alerts with the swipe of a
thumb.
- Check the past 24 months of
statements.
- Log in with Touch ID for IOS.
Game players can test the speed and accuracy of their texting
skills at TXTvsTXT.com in single-player, or head-to-head
mode by challenging Facebook friends to beat their scores.
Sentences become more difficult to text as the game levels progress
and players can earn badges designed to tell their friends whether
they’re a “Molasses Hands” or “Turbo Twiddler.”
“We live on our phones and spend a lot of time texting, so we
wondered: Exactly how fast can people text?” said Jon Wyville,
creative director and executive vice president for Leo Burnett
Chicago, which created the game for Fifth Third Bank. "'TXT vs
TXT' tests people’s skills, and fuels a little
competition. We all want it fast whether in a text conversation or
checking your balance on the Fifth Third Bank mobile
app.”
A series of digital videos demonstrate how fast it is to bank on
the Fifth Third mobile app in unexpected humorous ways. For
example, you can see side-by-side comparisons showing that a check
can be deposited faster than a hamster can eat five cheese balls,
or an accordion player can play “Mary Had a Little Lamb.” The
campaign includes television spots which will air during prime time
throughout branch markets. Watch the spot at
https://youtu.be/EaLC6PuSya4.
More information about Fifth Third Mobile Banking is available
at 53.com/mobile, and the bank can be followed on Twitter
@FifthThird.
*Pew Research Center, Dec. 15, 2015. Fifty percent of all men,
and 48 percent of all women say they play video games on a
cellphone, computer, tablet or other device.
About Fifth Third:
Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio. The Company has $141 billion in
assets and operates 1,254 full-service Banking Centers, including
95 Bank Mart® locations, most open seven days a week, inside select
grocery stores and 2,593 ATMs in Ohio, Kentucky, Indiana, Michigan,
Illinois, Florida, Tennessee, West Virginia, Pennsylvania,
Missouri, Georgia and North Carolina. Fifth Third operates four
main businesses: Commercial Banking, Branch Banking, Consumer
Lending, and Investment Advisors. Fifth Third also has an 18.3%
interest in Vantiv Holding, LLC. Fifth Third is among the largest
money managers in the Midwest and, as of December 31, 2015, had
$297 billion in assets under care, of which it managed $26 billion
for individuals, corporations and not-for-profit organizations.
Investor information and press releases can be viewed at
www.53.com. Fifth Third’s common stock is traded on the NASDAQ®
Global Select Market under the symbol “FITB.” Fifth Third Bank was
established in 1858. Member FDIC
About Leo Burnett Worldwide:
Leo Burnett Worldwide believes in using creativity to drive
dynamic business change for its clients. Through a HumanKind
approach to marketing, the agency puts a brand’s purpose at the
center of communications to transform human behavior. Part
of Publicis Communications, Leo Burnett Worldwide is one of
the world’s largest agency networks with 85 offices and more than
8,000 employees. The global agency works with some of the world’s
most valued brands including Coca-Cola, Fiat, Kellogg’s, Kraft,
McDonald’s, Nintendo, P&G, Samsung and Tata among
others. Leo Burnett is the most awarded network in the world
based on Advertising Age’s 2015 Awards Report. To learn more
about Leo Burnett Worldwide and its rich, 80-year history of
creating iconic brands, visit
our site, Facebook page and follow us
via @leoburnett.
Copyright © 2016. Fifth Third Bank, Member
FDIC, Equal Housing Lender, All Rights Reserved.
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version on businesswire.com: http://www.businesswire.com/news/home/20160209006091/en/
Fifth Third BankLaura Trujillo,
513-534-4361Laura.Trujillo@53.com
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