EL SEGUNDO, Calif.,
Feb. 17, 2017 /PRNewswire/
-- Playmates Toys is set to showcase its expanded portfolio
during the North American International Toy Fair, which includes
product lines based on the year's most exciting entertainment
properties. As the global master toy partner for Cartoon Network's
refreshed take on Ben 10, Playmates Toys will introduce a
full range of toys based on the animated series. Inspired by
DreamWorks Animation Television's Voltron Legendary
Defender, Playmates Toys, the master toy partner, will display
an all-new expansive product offering. Additionally, as the
longtime master toy licensee for Nickelodeon's Teenage Mutant
Ninja Turtles, the powerful new 2017 collection will be
introduced. The product lines will be on display in the Playmates
Toys booth, #2469, at Toy Fair from February
18-21, 2017.
"We're excited to present our expanded portfolio which
demonstrates the growth of the company, as valued new partnerships
have been formed, while also cultivating existing ones," said
Karl Aaronian, Senior Vice President
of Marketing, Playmates Toys. "We are deeply committed to
developing innovative product lines based on some of the hottest
entertainment properties that will provide fans of all ages with
unique play opportunities and the ability to bring their favorite
characters to life."
Ben 10
As the global master toy partner for
Cartoon Network's relaunch of the Ben 10 animated series,
Playmates Toys will introduce basic, deluxe and giant figures, a
vehicle playset, two different versions of the Omnitrix and
additional roleplay in fall 2017. The new Cartoon Network series
introduces an energetic, fun loving, 10-year old Ben Tennyson, who has the power to transform
into 10 different heroic aliens using a mysterious watch called the
Omnitrix.
Key highlights in the toy line include the Basic Action
Figure Assortment featuring Ben
Tennyson, the 10 different heroic aliens that he transforms
into, as well as key villains from the show. Ranging in height up
to 5" tall, each figure is highly detailed and articulated and also
comes equipped with themed accessories. With the Deluxe
Omnitrix, kids can open up a world of alien superpowers by
transforming into any one of Ben's 10 aliens. It features lights,
sounds and great motion activated action, just like in the show!
The Rustbucket Vehicle & Playset is a vehicle that
transforms into a 3-level playset that stands over 2 feet tall and
is packed with action features including an alien transformation
chamber, plasma blaster, alien lab and more!
Voltron Legendary Defender
Playmates Toys is
the master toy licensee for DreamWorks Animation Television's
Voltron Legendary Defender. The critically-acclaimed series
debuted as a Netflix original in June
2016, with a second season recently released on January 20, 2017. The series is a contemporary
reimagining of the pop culture phenomenon featuring five young
pilots of mystical robot lions that combine to form Voltron, the
most powerful defender in the universe. The new toy line, available
now, includes a wide range of action figures and various
roleplay.
Highlights in the collection from Playmates Toys include the
Basic Action Figure Assortment, allowing fans to collect all
of the greatest heroes and villains in the Voltron universe.
Each 5.5" figure is highly detailed and articulated, with fun play
features and accessories. The Legendary Lion Assortment
features all five lions, which are fully articulated and include a
miniature speeder with the lion's pilot. The lions can also
transform and combine to form a 16" fully-articulated Voltron
figure, with over 50 sounds unlocked when the lions are combined.
With the Ultimate Voltron 14" Electronic Figure, kids can
battle the evil Galra forces with a highly detailed and
feature-packed version of Voltron. It includes over 20 phrases and
sounds, its face and chest light up, and much more.
Teenage Mutant Ninja Turtles
As the longtime
master toy licensee for Teenage Mutant Ninja Turtles,
Playmates Toys will introduce its all-new product line for 2017,
inspired by Nickelodeon's hit TV show. The 2017 collection includes
a new Micro Mutants segment, additions to the basic figure
assortment based on season 5 of the Nickelodeon TV show, all-new
customizable role play items and more.
Micro Mutants is an innovative new collection that's
micro in scale but packed with playable features. The line
consists of 1.15" fully articulated figures with accessories,
Turtles themed micro vehicles, and playsets with multiple levels of
play. The Pet Turtles Playset Assortment lets kids transform
their Pet Turtle figure into a multi-level micro mutant playset and
discover over 10 different features including battle platforms,
sewer slide, ejection stairs and more. With the two-toys-in-one
Sweeper Ops Vehicle Playset, kids can first use the street
sweeper to sweep up all of their Micro Mutants action figures and
vehicles before transforming the vehicle into a multi-level
Operational Headquarters playset designed with multiple levels of
play and tons of play features.
Playmates Toys will also introduce new action figures
throughout the year to its vast assortment. New stories, themes,
characters and loads of ninja action will be featured in season 5
of the Nickelodeon TV show, with highly detailed and articulated
figures launching to bring the themes and action to
life.
About Playmates Toys
With a history of over 50 years,
Playmates Toys is today among the most well-respected and
innovative marketing and distribution companies in the global toy
industry with a proven history in the creation of imaginative
products as well as the development and management
of profitable, long-term brand franchises. Key brands include
Teenage Mutant Ninja Turtles, Voltron Legendary
Defender and Ben 10. From its offices in Hong Kong and California, Playmates
designs, develops, markets and distributes its products
in over 60 countries worldwide. For more information, visit
http://www.playmatestoys.com.
About Cartoon Network Enterprises
Cartoon Network
Enterprises (CNE) is responsible for building consumer products and
merchandising programs for a wide range of brands by securing and
supporting long-term licensing partnerships across all categories.
As the global branding and merchandising arm of Cartoon Network and
Adult Swim, the division manages the consumer product programs for
the networks' award-winning original programming, brands and
characters including Ben 10, Adventure Time, The Powerpuff
Girls, Steven Universe, The Amazing World of Gumball, Mighty
Magiswords, and We Bare Bears, as well as Rick and Morty
on Adult Swim.
Cartoon Network is Turner's global entertainment brand
offering the best in original animation for kids and families and
known as an industry leader for putting its fans at the center of
everything by applying creative thinking and innovation across
multiple platforms. Seen in 192 countries and over 370 million
homes with the original hit series Adventure
Time, The Powerpuff Girls, Steven
Universe, We Bare Bears and The
Amazing World of Gumball, Cartoon Network also takes its
responsibilities to its audience seriously by addressing those
issues affecting families with the Stop Bullying: Speak
Up campaign and by promoting education and creative
development through its commitment to STEAM enterprises and an
integral involvement in Computer Science for All, the White House
initiative empowering young people to generate skills to thrive in
our digital world.
Cartoon Network is part of Turner, a Time Warner
company that creates and programs branded news, entertainment,
animation and young adult multi-platform content for consumers
around the world. Turner brands and businesses include CNN/U.S.,
HLN, CNN International and CNN.com, TBS, TNT, TCM, truTV, Cartoon
Network, Boomerang, Adult Swim, Turner
Sports, Bleacher Report, iStreamPlanet and ELEAGUE.
About Universal Brand Development
Universal Brand
Development globally drives expansion of the company's intellectual
properties, franchises, characters and stories through innovative
physical and digital products, content, and consumer
experiences. Along with franchise brand management, Universal
Brand Development's core businesses include Consumer Products,
Games and Digital Platforms, and Live Entertainment based on the
company's extensive portfolio of intellectual properties created by
Universal Pictures, Illumination Entertainment, DreamWorks
Animation, and NBCUniversal cable and television. Universal
Brand Development is a business segment of Universal Filmed
Entertainment Group, and part of NBCUniversal, a subsidiary of
Comcast Corporation (NASDAQ: CMCSA).
About Nickelodeon
Nickelodeon, now in its
37th year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first
in everything it does. The company includes television programming
and production in the United
States and around the world, plus consumer products, online,
recreation, books and feature films. Nickelodeon's U.S. television
network is seen in more than 90 million households and has
been the number-one-rated basic cable network for 20 consecutive
years. For more information or artwork, visit
http://www.nickpress.com. Nickelodeon and all related titles,
characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA,
VIAB).
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SOURCE Playmates Toys