Alert: Adobe Brings Creative Heritage to Adobe Analytics
September 24 2015 - 1:00PM
Business Wire
Adobe (Nasdaq:ADBE) today announced Analysis Workspace, an
original way for companies to analyze, share and utilize marketing
data through Adobe Analytics. Inspired by our creative heritage,
Analysis Workspace changes how data is organized and visualized
within an organization. Analysts are now able to manipulate views
of data to create polished analyses that they can then curate out
to those who need actionable data to make business decisions.
Helping deliver insight and drive action users of Analysis
Workspace can express their “analytics creativity” without
boundaries as they examine data.
- Simple, Photoshop-inspired
workflows: In our new Analysis Workspace, we made it simple and
quick for users to create and share useful reports. Inspired by our
legacy creative tools like Photoshop and Elements, they simply drag
and drop dimensions, metrics and segments into a flexible data
“canvas.” Manipulating complex data sets and sharing “curated”
workspaces becomes highly instinctual, without the need for
extensive training.
- Intuitive data visualizations:
Seeing data in easily understandable and simple visuals (of the
user’s choosing) is as important as building the workspaces.
Whether it’s a bar graph or a donut chart, visualization is a key
part of the analysis and reporting process, allowing users to
quickly interpret the information. Leaning on our creative
heritage, new data is visualized instantly following a simple
drag-and-drop of the relevant components. Data sets large and small
can instantly be rendered and easily manipulated, allowing for
interactive resizing, renaming and swapping between different chart
and graph types.
- Unprecedented power, flexibility and
speed: Analysis Workspace allows users to compare and dissect
data in ways not previously possible. For the first time, it
includes powerful industry-leading tools such as Anomaly Detection,
Contribution Analysis, Calculated Metrics and a new Cohort Analysis
tool. Leveraging our experience with tools for creatives, we make
the complex simple with our new tools, creating an understanding of
data sets that encompass hundreds of dimensions and metrics,
thousands of segments and millions of data combinations.
“Our unique legacy with creative tools and powerful workflows
allowed us to re-imagine data analysis in a way nobody else could,”
said Jeff Allen, senior director, Product Marketing, Adobe
Analytics. “This industry-first approach makes highly complex data
sets accessible to a much broader group of people within an
organization. The paint is still wet on the thoughtful new insights
they deliver, so the recipients can easily manipulate it further if
desired.”
For more details, see the blog post and demo video for more
information.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2015 Adobe Systems Incorporated. All rights reserved. Adobe,
the Adobe logo are either registered trademarks or trademarks of
Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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Adobe Systems IncorporatedSarah Duckett,
385-345-2433sduckett@adobe.com
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