Acxiom Announces Premier Partnership with Adobe for Audience Data Management Services
September 27 2016 - 8:00AM
Business Wire
Acxiom Advances to Highest Level of Partnership
Within Adobe’s Global Partner Ecosystem
Acxiom® (NASDAQ:ACXM), an enterprise data, analytics and
software-as-a-service company, today announced it has entered into
a Premier Partnership with Adobe, a global leader in digital
marketing and digital media solutions. This level of partnership —
the highest within Adobe’s global partner ecosystem — enables
Acxiom and Adobe Marketing Cloud clients to continue to access
Acxiom data via Adobe Audience Manager’s Audience Marketplace with
even greater ease to drive more accurate marketing campaigns.
Adobe Audience Manager’s Audience Marketplace is a private data
marketplace that connects advertisers and content publishers to buy
and sell second and third-party data without the time-consuming
challenges of setting up individual partnership agreements. The
data exchange also enables companies to scale their high-value
audience segments for personalized and targeted content across
marketing channels.
“The exclusive nature of becoming a Premier Partner makes our
selection by Adobe a notable achievement for Acxiom,” said Dana
Hayes, group vice president of global partner development at
Acxiom. “We look forward to bringing our shared clients a
heightened level of service, support and ease of use to deliver
higher return on investment from their marketing campaigns.”
Acxiom advanced to Premier Partner status following two years of
successful collaboration in Adobe’s global partner ecosystem.
Extending globally across all Adobe Marketing Cloud solutions, this
new partnership also features coordinated sales and marketing
support from Acxiom and Adobe to steward usage and facilitate
creative thinking among clients. Adobe and Acxiom will continue to
pursue additional collaborations and partnership opportunities for
joint clients across the Adobe Marketing Cloud.
“Adobe is pleased to have Acxiom onboard as a Premier Partner,”
said Cody Crnkovich, Director of Platform Alliances at Adobe.
“Together, Adobe and Acxiom have partnered to build a world-class
data offering through the Adobe Audience Manager, and the Premier
Partnership will enable us to enhance the offering with additional
resources and marketing support. The Premier Partnership also
drives further global collaboration between Adobe and Acxiom across
all of Adobe’s Marketing Cloud business, fostering innovative
solutions designed to benefit our collective customer base.”
Many of Acxiom’s clients use Adobe Audience Manager, a leading
data management platform (DMP), to gain a more comprehensive view
of their audience. Adobe Audience Manager customers use Acxiom to
enrich and extend their existing first-party data audience segments
with demographic, lifestyle and purchase intent data, resulting in
more complete consumer insight and better marketing decisions.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to
effectively reach and engage customers and prospects with highly
personalized marketing content across devices and digital touch
points. Eight tightly integrated Solutions offer marketers a
complete set of marketing technologies that focus on analytics, web
and app experience management and creation, testing and targeting,
advertising, video, audience management, social engagement and
campaign orchestration. The tie-in with Adobe Creative Cloud makes
it easy to quickly activate creative assets across all marketing
channels. Thousands of brands worldwide, including two-thirds of
Fortune 50 companies, rely on Adobe Marketing Cloud.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered
trademark of Acxiom Corporation.
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AcxiomSherry Hamilton, 501-252-6029Corporate
Communicationssherry.hamilton@acxiom.comGACXM
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