DALLAS, Dec. 12, 2012 /PRNewswire/ -- It's 12/12/12, and
the partridge has flown from its pear tree—but in its nest are 12
southwestgiftcards®, each worth $1,000. The 12 Days of LUV have returned for yet
another festive year, and this time Southwest is partnering with Dr
Pepper to make this contest truly one-of-a-kind!
Beginning today, the Southwest Airlines Instagram account
(@SouthwestAir) will ask for a FUN holiday photo each day
for 12 days. Each day has a theme, which will be announced at
different times during each day, and as in past years, Southwest
fans are sure to get creative and crafty with their photos. To be
included in the contest, Instagram users must share a picture that
deals with the theme of the day, and include the #12daysofluv
hashtag. Each day, the Instagram user with the best photo
will win one $1,000
southwestgiftcard®. The 12 themes will be revealed each day
on Instagram, Facebook, Twitter, and our
award-winning blog, Nuts About Southwest.
Southwest joined Instagram in January
2011, and recently reached more than 30,000 followers.
The LUV Airline regularly showcases pictures on Instagram from
Customers and Employees, and also features contests and major
Company events. To see more details about the "12 Days of
LUV" contest, visit www.southwest.com/12daysofluv.
ABOUT SOUTHWEST AIRLINES CO.
In its 42nd year of service, Dallas-based Southwest Airlines (NYSE:
LUV) continues to differentiate itself from other carriers with
exemplary Customer Service delivered by nearly 46,000 Employees to
more than 100 million Customers annually. Southwest is the
nation's largest carrier in terms of originating passengers
boarded, and including wholly-owned subsidiary, AirTran Airways,
operates the largest fleet of Boeing aircraft in the world to serve
97 destinations in 41 states, the District of Columbia, the Commonwealth of
Puerto Rico, and six
near-international countries. Southwest is one of the most honored
airlines in the world, known for its commitment to the triple
bottom line of Performance, People and Planet. To read about
how Southwest is doing its part to be a good corporate citizen,
visit southwest.com/citizenship to read the Southwest
Airlines One Report™.
Southwest Airlines
From its first flights on June 18,
1971, Southwest Airlines launched an era of unprecedented
affordability in air travel quantified by the U.S. Department of
Transportation as "The Southwest Effect," a lowering of fares and
increase in passenger traffic wherever the carrier serves. On
every flight, Southwest offers Customers the first two pieces of
checked luggage (weight and size limitations apply) and all ticket
changes without additional fees. Southwest's all Boeing fleet
consistently offers leather seating and the comfort of full-size
cabins, many of which are equipped with satellite-based WiFi
connectivity and a new, eco-friendly cabin interior. With 39
consecutive years of profitability, the People of Southwest operate
more than 3,100 flights a day and serve communities around 78
airports in Southwest's network of domestic destinations.
Southwest Airlines' frequent flights and low fares are available
only at southwest.com.
AirTran Airways
AirTran Airways, a wholly-owned subsidiary of Southwest Airlines
Co., offers coast-to-coast and near-international service with
close to 600 flights a day to 54 destinations. The carrier's
high-quality product includes assigned seating and Business Class.
As Southwest continues to integrate AirTran's People, places, and
planes into Southwest Airlines, Customers of both carriers may book
flights at airtran.com and exchange earned loyalty points
between both AirTran's A+ Rewards® and Southwest's Rapid Rewards®
for reward travel on either airline.
"12 Days of LUV" Contest Rules & Regulations
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT
INCREASE YOUR CHANCE OF WINNING. VOID IN PUERTO RICO AND WHERE PROHIBITED.
1. How to Enter the Contest
a. Southwest Airlines and Dr Pepper/Seven Up Inc. "12 Days
of LUV" ("Contest") will begin on or around 10 a.m. CT on Wednesday,
December 12, 2012 and will end on or around 4 p.m. CT on Sunday,
December 23, 2012 ("Contest Period"). This Contest
consists of 12 daily Contest drawings, one for each day during the
Contest Period. Start and end times will vary each day.
Customers/any potential entrants will have to follow Southwest
Airlines on Instagram® via the handle @SouthwestAir, Facebook via
Southwest Airlines page, and/or Twitter via the handle
@Southwestair to find out what times the contest will be open for
entry each day. The entry period for each day will last a
total of six (6) hours.
b. To participate in the Contest, you may enter via the
following method:
Submit an Instagram photo based on the photo challenge from that
day highlighting a memorable holiday moment while incorporating the
Southwest Airlines brand and/or the Dr Pepper brand via the
Southwest Airlines Instagram handle @SouthwestAir using the hashtag
"#12daysofluv". Entrants may also share all 12 Days of LUV
Instagram photos on Twitter® and Facebook®, but will not be judged
from those channels. All entries submitted will not be
acknowledged or returned. By entering, Entrant grants all
Sponsors an irrevocable, perpetual, royalty-free, freely
transferable license to use the photo for all purposes, in any and
all media, whether now known or hereafter devised. Photos must not
be copied. Entries may not violate any third party rights nor
use any third-party intellectual property such as logos or
background signs. Entrants acknowledge and agree that their
entry does not violate any rights of privacy or publicity and that
they have the written permission of those appearing in their photo
to submit their image. Entries must not disparage; contain
material that is inappropriate, indecent, or vulgar; or promote
bigotry, racism, hatred or discrimination based on race, gender,
religion, sexual orientation. Use of any device to automate
entry is prohibited. Proof of submission of an entry shall
not be deemed proof of receipt by Southwest. Southwest
Airlines computer is the official time keeping device for the
contest. Southwest is not responsible for entries not
received due to difficulty accessing the internet, service outage
or delays, computer difficulties or other technological
glitches. By entering this Contest, you agree to abide by
these Official Rules and acknowledge that this Contest is in no way
sponsored, endorsed, or administered by or associated with
Instagram, Twitter or Facebook.
c. One entry per person is permitted per day. Any person
found using multiple Instagram, Facebook, and/or Twitter accounts
to enter will be found to be ineligible.
2. Eligibility Restrictions
a. The contest is open to all legal residents of the 48
contiguous United States and the
District of Columbia who are 18
years of age or older and the age of majority in their place of
residence and have a valid e-mail address and an Instagram account
as of December 12, 2012.
Void in Puerto Rico and where
prohibited or restricted by law. The contest is offered only
in the United States. Employees of Southwest Airlines,
AirTran Airways, Dr Pepper/Seven Up Inc., and the members of their
immediate families (spouse and parents, children and siblings and
their spouses) and individuals living in the same households of
such employees are ineligible to enter or win. The contest is
subject to all applicable federal, state, and local laws and
regulations.
b. Only one winner per household is permitted in any
Contest administered by Southwest Airlines.
c. Entrants are required to provide truthful information and
Southwest will reject and delete any entry that it discovers to be
false or fraudulent. Southwest Airlines will disqualify any
entry from individuals who do not meet the eligibility
requirements, and Southwest Airlines will also delete any entry
received from persons under the age of 13 in compliance with the
Children's Online Privacy Protection Act.
3. Prizes:
a. Grand Prize: Twelve (12)
southwestgiftcards® for a total of $12,000. Each winner will received one (1)
$1,000 southwestgiftcard.
Certain travel restrictions may apply, and the terms and
conditions of the southwestgiftcard apply. No
prize substitutions, cash equivalent, or transfer of prizes
permitted except at the sole discretion of the Sponsors. Prize
subject to availability and the Sponsors reserves the right, at its
sole discretion, to award a prize of greater or equal value if the
advertised prize is unavailable. Taxes are solely the
responsibility of the winner.
b. In the event that a prize or prize certificate is mailed
to the winner, it will be with the prior written consent of the
winner and therefore, winner assumes the risk of its loss.
Sponsors are not responsible for the safe arrival of a prize or
prize certificate.
4. Selection of Winners
Decisions of judges with respect to the Contest are final.
This is a contest of skill. Your chances of winning depend on how
well your entry reflects the judging criteria, as compared to the
other entries in the contest.
The judges will be judging on the following qualities:
*Creativity and Originality: 20%
*Entertaining: 25%
*Southwest and/or Dr Pepper Appeal: 35% photo should reflect fun
Culture and Fun-LUVing Attitude.
*Rules: 20% Read and complied with the official rules.
a. The top "12 Days of LUV" submission per day will be
selected by a panel of judges from the Corporate Communications
Department at Southwest Airlines. You need not be present to
win.
b. Potential winner notification will be made daily by
Sponsors via Instagram. The potential winner will be asked to
contact Southwest with a given e-mail address provided via comment
on the entrant's Instagram entry. Once potential winner and
Southwest make e-mail contact, Southwest will provide a photo for
the potential winner to upload to the Instagram account the user
uploaded the photo with in order to validate their account.
Once the validation occurs, potential winners must execute and
return any required affidavit of eligibility and/or
liability/publicity release in which they agree to hold Sponsor, Dr
Pepper/Seven Up Inc., Facebook, and each of their parent,
subsidiary and affiliated corporations, and the officers,
shareholders, directors, employees, agents and representatives
harmless against any and all claims or liability arising directly
or indirectly from use or misuse of a prize or participation in the
Contest. Affidavits will be mailed or emailed based on the
potential winner's preference beginning December 24, 2012. Affidavits must be
executed and returned within seven (7) days or prize will be
forfeited and an alternate winner may be chosen. If a potential
winner cannot be contacted, fails to sign and return the required
affidavit of eligibility and liability/publicity release within the
required time period, or if a prize or prize notification is
returned as undeliverable, potential winner forfeits prize.
Upon timely completion of required affidavits and release, winners
should expect to receive their prizes in the mail by January 31, 2013.
5. Conditions
a. Payments of all federal, state and local taxes are solely the
responsibility of the winners. Winners may be required to
sign an IRS Form W-9 or the equivalent.
b. By participating in the contest, the winners agree to have
their name, voice, or likeness used in any advertising or
broadcasting material relating to this contest without additional
financial or other compensation unless prohibited by law, and,
where legal, to sign a publicity release confirming such consent
prior to acceptance of the prize.
c. Southwest Airlines and Dr Pepper/Seven Up Inc. are not
responsible for lost, stolen, mangled, miss-delivered, postage due,
illegible, incomplete or late entries, telephone service outages,
delays, busy signals, equipment malfunctions and any other
technological difficulties that may prevent an individual from
entering or claiming a prize.
d. Southwest Airlines and Dr Pepper/Seven Up Inc., in their
sole discretion, reserve the right to disqualify any person
tampering with the entry process, the operation of Southwest
Airlines website, or otherwise in violation of the rules.
They further reserve the right to cancel, terminate or modify the
Contest if it is not capable of completion as planned, including
infection by computer virus, bugs, tampering, unauthorized
intervention or technical failures of any sort.
e. Sponsors reserve the right to make changes in the rules
of the Contest, including the substitution of a prize of greater or
equivalent value, which will become effective upon
announcement.
f. Failure to comply with the Contest rules may result in a
contestant's disqualification solely at the discretion of the
Sponsor.
g. The Sponsors are not responsible for typographical or other
errors in the printing, the offering or the administration of the
Contest, or in the announcement of a prize.
h. Copies of the written Contest rules and a list of
winners (when complete) are available during regular business hours
at Southwest Airlines, Emerging Media P.O. Box 36611, Dallas, TX 75235-1611. For a winners
list, send a self-addressed return envelope, after December 26, 2012. All requests must be
received by January 21,
2013.
6. Sponsors
Southwest Airlines Co., Emerging Media, P.O. Box 36611,
Dallas, TX 75235-1611 and Dr
Pepper/Seven Up, Inc., 5301 Legacy Drive, Plano, TX 75024.
SOURCE Southwest Airlines