Sheplers and The Mirage Hotel & Casino Team Up To Celebrate
ProRodeo's Biggest Event
FRISCO, Texas, Nov. 15, 2012 /PRNewswire/ -- Sheplers, Inc., the
world's leading provider of western apparel and footwear, announced
today that it has teamed with The Mirage Hotel & Casino and
Rodeo Vegas to provide fans a new way to be a part of the action at
this year's Wrangler National Finals Rodeo (WNFR). The
Professional Rodeo Cowboys Association (PRCA) World Champions will
be crowned over 10 nights of edge-of-your-seat rodeo action
December 6 through December 15 in Las
Vegas. Sheplers, the Official Online Retail Partner of the
PRCA, and Rodeo Vegas, the PRCA's Official After-Party, have joined
forces to provide fans across the country unprecedented access to
the World's top cowboys, top country artists and the most exciting
10 days and nights of the ProRodeo year.
Sheplers Western Wear is providing Rodeo and Country Music fans
worldwide with an array of content in the run up to the WNFR.
Through this partnership, Sheplers Rodeo Vegas' WNFR Insider, fans
will be able to receive unprecedented up-to-the-minute live updates
about Team Mirage Cowboys and Cowgirls, the Rodeo Vegas' roster of
musicians and all the rodeo action. Once the WNFR begins, coverage
becomes a hybrid of beat writing and exclusive behind the scenes
videos including celebrity interviews and nightly Rodeo Vegas
concerts, and daily recaps of WNFR performances.
"We are proud to partner with Sheplers as they become official
Rodeo Vegas Insiders. Rodeo Vegas' No. 1 priority is the fan
experience," said The Mirage Vice President of Marketing
and Advertising Traci Preus. "The fans will get a true
look into all aspects of the Wrangler National Finals
Rodeo with top-notch nightly entertainment and
hospitality at The Mirage. This year's free entertainment
line-up including superstars Craig
Morgan and Chris Cagle is a
direct reflection of our dedication to the rodeo fans."
In conjunction with this news, Sheplers also is launching a
dedicated webpage – Sheplers.com/wnfr – as the go-to source for
anything WNFR. The page offers a complete menu of multimedia
content in addition to all of the top new western wear gear from
Wrangler, Justin, Resistol and other WNFR sponsors. Fans and
customers can visit Sheplers.com/WNFR to get daily/weekly posts and
prepare for the upcoming WNFR.
"Over the past few years Sheplers has focused on becoming the
global destination for everything involved in the country western
lifestyle and now through our Rodeo Vegas Insider program we are
putting our customers at the very center of the action of the
western lifestyle's most exciting event," said Sheplers CEO
Bob Myers. "Partnering with The
Mirage and Rodeo Vegas brings together industry stakeholders who
all share a love of ProRodeo and understand how exciting it is to
be in Las Vegas for the 10 days of
WNFR. It was important to us to find the right team to bring
the excitement of those 10 days directly to fans across the world.
"
As the Official WNFR After-Party of the PRCA, Rodeo Vegas, now
in its ninth year, celebrates the action each night during and
after the rodeo with a free WNFR viewing, party and concert
featuring the greatest line-up of country music stars on the Las
Vegas Strip. This year's entertainment line-up includes Miss
Willie Brown, Josh Thompson, Craig
Morgan, Maggie Rose,
Sam Riddle, Daryle Singletary, Justin McBride and Chris
Cagle.
"Rodeo Vegas was created to give fans direct access to WNFR
cowboys and cowgirls in a party atmosphere that features some of
the best entertainers in country music. 2012 is going to be
the most exciting Rodeo Vegas party ever and we are excited that
The Mirage and Sheplers have teamed up to give fans everywhere the
chance to enjoy the party," said Rodeo Vegas founder K.C. Jones, who just qualified for his sixth
WNFR in steer wrestling. "I am excited for fans to have the
opportunity to go behind the scenes of the action day and night to
see what the WNFR is really all about."
THE WRANGLER NATIONAL FINALS RODEO
The Wrangler National Finals Rodeo is the season-ending
championship event for the Professional Rodeo Cowboys Association
and is widely acknowledged to be the world's premier rodeo. Held
every December at the Thomas & Mack Center in Las Vegas, the Wrangler NFR is ProRodeo's
richest and most prestigious rodeo, and it showcases the very best
cowboys, barrel racers and livestock in the world. In 2012
over 6 million dollars in prize money
will be awarded to the top competitors, culminating with the
crowning of the World Champions on December 15. All of the
rodeo action can be followed live on the Great American Country
(GAC) television network.
THE MIRAGE
Ideally located in the center of the famed Las Vegas Strip, The
Mirage is the place to stay and play. The resort features
contemporary AAA Four Diamond accommodations, dynamic nightlife
including The Beatles REVOLUTION Lounge and a one-of-a-kind
nightlife experience at 1 OAK, tantalizing restaurants created by
the world's most acclaimed designers and renowned chefs, a salon
from celebrity stylist Kim Vo, the
enticing Bare pool lounge, and 170,000 square feet of meeting and
convention space. Unique entertainment options include The
Beatles™ LOVE™ by Cirque du Soleil® celebrating the musical legacy
of The Beatles, Terry Fator:
Ventriloquism in Concert, and the lush animal sanctuary of
Siegfried & Roy's Secret Garden and Dolphin Habitat. From
the iconic Volcano and 20,000-gallon lobby aquarium to the lush
tropical atrium and pool, guests experience an exotic
world-class destination unlike any other. The Mirage is a
wholly owned subsidiary of MGM Resorts International™ (NYSE:
MGM). For more information and reservations, visit mirage.com
or call toll free at (800) 374-9000 or find us on Facebook and
Twitter.
Sheplers
About Sheplers, Inc.
Western wear and Sheplers has been synonymous for over 100
years. Sheplers is the world's leading provider of apparel and
accessories for the country/western lifestyle including:
traditional cowboy wear, fashionable western wear, country inspired
casual wear and authentic work gear. Consumers have the ability to
shop wherever and whenever it is convenient for them: in one of our
18 stores across the US, online 24/7 at Sheplers.com or via its
extensive catalog offering. Sheplers proudly carries some of
the world's best known brands from Wrangler, Levi and Cinch
to Justin, Lucchese, Ariat and Nocona, to Stetson to Carhartt and Montana Silversmiths, and
much more all under one roof. We cater to men, women and children
whether they are looking for a complete outfit, a fun accessory to
finish off a special look, or a great piece of home decor. In fact,
we carry over 2000 pairs of boots and can fit virtually any size
foot. Sheplers, since 1899, and still going strong. Western
Wear for the Way You Live™.
SOURCE Sheplers, Inc.