CHICAGO, Nov. 13, 2012 /PRNewswire/ -- BMO Harris
Bank today announced the launch of a new advertising campaign
developed in partnership with Y&R Midwest. The campaign
includes four new 30-second television spots, print, digital,
in-branch and outdoor advertising.
The new advertising reinforces that customers want practical
answers to life's financial questions.
"All that we undertake at BMO Harris Bank is aimed at helping
customers make sense of complexity -- and succeed," said
Mark Furlong, President and CEO, BMO
Harris Bank. "Our customers want the right guidance at the
right moment in their lives. Knowing they have a partner there
when they need it can make a huge impact."
"This campaign focuses on the core of what BMO Harris Bank is
all about – being a partner that delivers great customer service,"
said Justine Fedak, Senior Vice
President, Brand, Advertising, and Sponsorships for BMO Harris
Bank. "While we have continued to grow as an organization, our
commitment to customers has never been stronger and our approach to
advertising reflects the connections with customers we make every
single day."
"BMO Harris is unlike most bank brands in that its customers
really have an emotional connection -- not only with their banker,
but with the bank. And that connection comes from being a bank that
offers its customers guidance beyond just products. These spots
reflect the straightforward personality of the BMO Harris brand,
yet show how the bank surprises and delights customers," said
Kary McIlwain, President of Y&R
Midwest.
About BMO Harris Bank
Based in Chicago, BMO Harris Bank N.A. provides a broad
range of personal banking products and solutions through over 600
branches and approximately 1,300 ATMs in Illinois, Wisconsin, Indiana, Kansas, Missouri, Minnesota, Nevada, Arizona and Florida. BMO Harris Bank's commercial banking
team provides a combination of sector expertise, local knowledge
and mid-market focus throughout the U.S. Deposit and loan products
and services provided by BMO Harris Bank N.A. Member FDIC. BMO
Harris BankSM is a trade name used by BMO Harris Bank N.A. BMO
Harris Bank is part of BMO Financial Group, a North American
financial organization with 1,600 branches, and a retail deposit
base of approximately $180
billion.
About Y&R
Y&R is one of the leading global
marketing communications companies. It is made up of the
iconic Y&R Advertising agency and VML, one of the most highly
regarded and fastest-growing digital agencies in the world. Y&R
also includes specialized companies in every region, such as Bravo,
Kang & Lee, SicolaMartin, Banner, to name just a few, as well
as global marketing practices, such as Tech.YR and Y&R Sports
Group. Y&R's founder, Raymond
Rubicam, believed that the company's mission was to Resist
the Usual on behalf of our clients. Today, that is kept alive
by melding top-flight creativity with innovation to create new
consumer experiences. Y&R's largest agency, Y&R
Advertising, has 186 offices in 90 countries around the world, with
clients that include, Campbell's
Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox,
Revlon, GAP, Land Rover, LG and Telefonica, among many others.
SOURCE BMO Harris Bank