Ortsbo, Inc. (a subsidiary of Intertainment Media Inc. (TSX
VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T)) is pleased to unveil key
elements of the Corporate Strategy that have been under development
and market validation over the last nine months. "The Ortsbo
business is built on a simple premise: It's inherently valuable to
enable people from around the world to communicate across languages
on the internet" states Ortsbo President, Patrick Bultema. While
the internet has provided an essentially free global communication
capability, language still divides markets and social communities.
What's more, this language barrier is important because the most
robust growth on the internet is in languages that haven't
historically been at the center of technically developed markets,
languages such as Chinese, Brazilian Portuguese, Arabic, and
others. According to Common Sense Advisory, the online
communications market has grown to $44.6 trillion dollars globally,
with just 33% reachable with english-only content.
"All this reflects the compelling dynamic of globalization,"
continues Bultema. "Ortsbo is the new dimension that removes the
language barrier from the internet for real-time, social-casual
communication experiences."
"We've been fortunate to have the foundation of innovation and
market momentum Ortsbo has already created. We aren't leaving any
of this value behind," says Bultema. To date, Ortsbo has worked
with global brands that include Disney, Marvel with Stan Lee, Indy,
Kiss, and many others. Through these and other entertainment
initiatives, Ortsbo has touched hundreds of millions of people,
across more than 60 languages, in over 170 countries.
The key elements of our strategy going forward are our market
focus and monetization strategy. Ortsbo is monetizing the business
in three lines: Global Commercial Communications; Gamification; and
Cross-Language Social Networks. The Global Commercial
Communications line is about enabling businesses to communicate
with their customers across languages for valued business
objectives. One such area is multi-lingual customer care, today a
$200 billion plus market. Ortsbo Global Customer Care makes it
possible for an agent in a low cost geographic region, to provide
customer care to customers around the globe across a range of
languages. Or similarly, Ortsbo Global Market Communication makes
it possible for global companies to communicate with customers for
product launches and social marketing more effectively and at a
lower cost, and this represents an almost $700B spend worldwide.
Ortsbo Gamification provides cross-language functionality for
online games, a huge theme for the increasingly online and global
player phenomenon. In fact, online gaming is a $40B a year industry
and growing. Finally, the Ortsbo Social Network line focuses on
social networks where cross-language capability is a key feature
and need. Examples of this include travel social networks,
international dating sites, and more. Online dating alone is a
$1.7B per year industry.
"As we move into our season of driving revenue and growth, we
have been very disciplined in defining a highly leveraged and
scalable strategy with three key drivers for strategic focus.
First, our initiatives focus on areas where there is already
established demand for cross-language communication. Second, we are
following the money ... in other words, we are focusing on areas
where money is already changing hands and the Ortsbo capability
creates dramatic value propositions. Finally, we are focusing on
areas where we gain network effects, where the power of social
networks naturally leverages us to a position of market momentum,"
explains Bultema.
"Over the last nine months, the Ortsbo new team has been very
heads down. Over the next number of weeks," continues Bultema, "we
will provide a series of releases to further unpack our strategy
and progress. We will provide more detail on each of the lines as
we launch products, but always with strategic partners, customers,
and revenue models. So stay tuned."
Seasoned tech company leader and industry maker, Patrick
Bultema, joined Ortsbo as President in March, 2012. He has served
as a CEO, Venture investor, advisor, and founder to tens of
emerging technology companies. Most recently, CEO of CodeBaby,
Venture Partner at vSpring Capital, CEO of XAware, CEO of global
software company FrontRange Solutions, founder of Knowlix, and
more. "Patrick is a leader with a proven background of creating
insightful vision, scalable strategy, forming outstanding teams,
and business execution," states Intertainment Media CEO, David
Lucatch. From this point forward, Bultema will serve as the primary
voice of Ortsbo as the company continues on the announced spin-out
plans to maximize Ortsbo and INT value. Bultema will be available
and an active participant at the Intertainment Media, Annual
General Meeting scheduled for November 28, 2012 in the Toronto
area. "We are very pleased to have Patrick's leadership and insight
with Ortsbo during this exciting time," states Chairman, Herb
Willer.
About Ortsbo Inc.
Ortsbo (www.ortsbo.com) enables real-time, cross-language
communication experiences. Delivered as a Cloud computing service,
Ortsbo can be embedded into high value communication processes and
internet endpoints to create dramatic value across more than 65
languages. Based on invention and proprietary technology, Ortsbo
creates unparalleled, high-fidelity experiences. With offices in
Colorado, Austin, Los Angeles and New York, Ortsbo is a portfolio
company subsidiary of Intertainment Media
(www.intertainmentmedia.com).
About Intertainment Media Inc.
Intertainment is one of Canada's leading technology incubators
and is focused on developing, nurturing and investing in both North
American and global technologies and companies that provide
technology solutions for brands and consumers alike. Intertainment
also owns and operates a number of key properties including Ad
Taffy, itiBiti, Ortsbo, Deal Frenzy, The Sweet Card and Magnum,
with investments in leading edge technologies and social media
platforms including theaudience.com. For more information on
Intertainment and its properties, please visit
www.intertainmentmedia.com.
Intertainment is headquartered in the Toronto, Canada region,
with offices in New York, Los Angeles and San Mateo, CA and is
listed on the TSX Venture Exchange under the symbol "INT" (TSX
VENTURE:INT) and in the US on the OTCQX Market under the symbol
"ITMTF". Intertainment is also traded in Europe on the open Market
(Regulated Unofficial Market) of the Frankfurt Exchange through the
XETRA trading platform under the symbol "I4T".
This news release may contain certain forward-looking
information. All statements included herein, other than statements
of historical fact, is forward-looking information and such
information involves various risks and uncertainties. There can be
no assurance that such information will prove to be accurate, and
actual results and future events could differ materially from those
anticipated in such information. A description of assumptions used
to develop such forward looking information and a description of
risk factors that may cause actual results to differ materially
from forward-looking information can be found in the company's
disclosure documents on the SEDAR website at www.sedar.com. The
company does not undertake to update any forward-looking
information except in accordance with applicable securities
laws.
This release may contain forward looking statements within the
meaning of the "safe harbor" provisions of US laws. These
statements are based on management's current expectations and
beliefs and are subject to a number of risks and uncertainties that
could cause actual results to differ materially from those
described in the forward looking statements. Intertainment Media
Inc. does not assume any obligation to update any forward looking
information contained in this news release.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Contacts: CORPORATE CONTACTS: For Intertainment Media Inc. David
Lucatch, CEO 800-395-9943info@intertainmentmedia.com
www.intertainmentmedia.com For Ortsbo Inc. Patrick Bultema,
President 310-933-5497info@ortsbo.com www.ortsbo.com