TIDMAV. 
 
RNS Number : 6684L 
Aviva PLC 
11 May 2010 
 

 
 
 
News release 
11 May 2010 
Aviva plc Interim Management Statement 
3 months to 31 March 2010 
 
+----------------------------------------------------------------------+--+ 
|          AVIVA DELIVERS SECOND CONSECUTIVE QUARTER OF GROWTH            | 
+-------------------------------------------------------------------------+ 
| ·      Second consecutive quarter of growth: long-term savings sales |  | 
| up 16% to GBP10 billion (4Q09: GBP8.8 billion)                       |  | 
| ·      Long term savings sales in Europe and UK up 16%,              |  | 
| representing 85% of group sales                                      |  | 
| ·      Group margin in line with full year 2009                      |  | 
| ·      IGD solvency surplus remains strong at GBP4.4 billion after   |  | 
| deducting final dividend (FY: GBP4.5 billion)                        |  | 
| ·      UK pension scheme: long term funding plan and 2010            |  | 
| contributions of GBP365 million agreed; proposed closure of scheme   |  | 
| already announced                                                    |  | 
| ·      MCEV net asset value per share of 505 pence, up 7% (FY09: 471 |  | 
| pence)                                                               |  | 
+----------------------------------------------------------------------+--+ 
 
 
Andrew Moss, Aviva's group chief executive, commented: 
"This is an encouraging start to the year.  Europe and the UK are the primary 
engines for Aviva's growth today, accounting for 85% of our long-term savings 
sales in the first quarter.  Sales have recovered and we've seen strong 
performances across our portfolio of life, general insurance and asset 
management businesses, compared to the previous quarter.  Our capital position 
remains strong and this second quarter of growth bodes well for the rest of the 
year, even though there is still a degree of economic uncertainty in a number of 
markets. 
"I'm pleased that we have agreed a long-term funding plan for our main UK 
pension scheme in this quarter, which we expect will eliminate the deficit over 
time. When combined with our proposal to close the scheme to future accruals, 
this should provide a welcome degree of certainty on funding for all our 
stakeholders." 
 
Key financial highlights 
+--------------------------------------+----------+------------+---------+----------+----------+----------+ 
|                                      |  Quarter |    Quarter |         | Sterling | Sterling |    Local | 
|                                      |        1 |          4 | Quarter |        % |        % | currency | 
|                                      |     2010 |       2009 |       1 |   change |   change | % change | 
|                                      |     GBPm |       GBPm |    2009 |    on Q4 |    on Q1 |    on Q1 | 
|                                      |          |            |    GBPm |     2009 |     2009 |     2009 | 
+--------------------------------------+----------+------------+---------+----------+----------+----------+ 
| Total life and pensions sales        |    9,131 |      7,943 |   9,569 |      15% |     (5)% |     (2)% | 
| (PVNBP)1                             |          |            |         |          |          |          | 
+--------------------------------------+----------+------------+---------+----------+----------+----------+ 
| Total investment sales2              |    1,043 |        830 |     744 |      26% |      40% |      34% | 
+--------------------------------------+----------+------------+---------+----------+----------+----------+ 
| Total long-term savings              |   10,174 |      8,773 |  10,313 |      16% |     (1)% |        - | 
+--------------------------------------+----------+------------+---------+----------+----------+----------+ 
| General insurance and health net     |    2,465 |      2,126 |   2,467 |      16% |       -% |     (1)% | 
| written premiums                     |          |            |         |          |          |          | 
+--------------------------------------+----------+------------+---------+----------+----------+----------+ 
| World-wide total sales               |   12,639 |     10,899 |  12,780 |      16% |     (1)% |     (1)% | 
+--------------------------------------+----------+------------+---------+----------+----------+----------+ 
|                                      |          |            |         |          |          |          | 
+--------------------------------------+----------+------------+---------+----------+----------+----------+ 
|                                      |       31 | 31December |         | Sterling |          |          | 
|                                      |    March |       2009 |         |   change |          |          | 
|                                      |     2010 |            |         |          |          |          | 
+--------------------------------------+----------+------------+---------+----------+----------+----------+ 
| MCEV net asset value per share       |     505p |       471p |         |       7% |          |          | 
+--------------------------------------+----------+------------+---------+----------+----------+----------+ 
| IFRS net asset value per share       |     395p |       374p |         |       6% |          |          | 
+--------------------------------------+----------+------------+---------+----------+----------+----------+ 
| IGD solvency surplus                 | GBP4.4bn |   GBP4.5bn |         |     (2)% |          |          | 
+--------------------------------------+----------+------------+---------+----------+----------+----------+ 
 
1. All references to sales in this announcement refer to the present value of 
new business premiums (PVNBP) unless otherwise stated. PVNBP is the present 
value of new regular premiums plus 100% of single premiums 
2. Investment sales are calculated as new single premium plus the annualised 
value of new regular premiums 
 
Information 
+-----------------+------------------+-----------------+-----------------------------+ 
| Investor        | Media contacts   | Timings         | Contents                    | 
| contacts        |                  |                 |                             | 
+-----------------+------------------+-----------------+-----------------------------+ 
| Andrew Moss     | Hayley Stimpson  | Real time media | News release                | 
| +44 (0)20 7662  | +44 (0)20 7662   | conference call |                             | 
| 2286            | 7544             | 0745 hrs (BST)  | Overview..................1 | 
|                 |                  |                 |                             | 
| Pat Regan       | Sue Winston      | Analyst         | Business                    | 
| +44 (0)20 7662  | +44 (0)20 7662   | conference call | review..................2   | 
| 2228            | 8221             | 0930hrs  (BST)  |                             | 
|                 |                  |                 | Statistical                 | 
| Charles Barrows | Conor            |                 | supplement...........8      | 
| +44 (0)20 7662  | McClafferty/Nick |                 |                             | 
| 8115            | Woodruff         |                 |                             | 
|                 | (Finsbury)       |                 |                             | 
| Jonathan Price  | +44 (0)20 7251   |                 |                             | 
| +44 (0)20 7662  | 3801             |                 |                             | 
| 2111            |                  |                 |                             | 
+-----------------+------------------+-----------------+-----------------------------+ 
Media 
There will be a conference call today for real-time media at 0745 hrs (BST). 
The conference call will be hosted by Andrew Moss, group chief executive. 
The Aviva media centre at www.aviva.com/media includes images, company 
information and news release archive. Photographs are available on the Aviva 
media centre at www.aviva.com/media. 
Analysts 
There will be a conference call today for analysts and investors at 0930 hrs 
(BST) on +44 (0)20 7162  0192 (quoting "Aviva, Andrew Moss").  This conference 
call will be hosted by Andrew Moss, group chief executive. 
A replay will be available until 25 May 2010 on +44 (0)20 7031 4064.  The pass 
code for the whole conference call, including the question and answer session, 
is 865267 and for the question and answer session only the pass code is 762568. 
Page 1 
Overview 
I am pleased to report a second consecutive quarter of growth for Aviva. 
Long-term savings sales for the first three months of this year have recovered 
to over GBP10 billion and are 16% higher than the previous quarter, and in line 
with the first quarter of 2009. Within this, life and pension sales continued to 
gain momentum from the low point in the third quarter of last year to reach just 
over GBP9 billion and the group margin has been maintained in line with the full 
year 2009. Investment sales also increased, to over GBP1 billion and general 
insurance and health premiums rose to GBP2.5 billion, a strong improvement over 
the previous quarter. Our capital position remains strong and this second 
quarter of growth bodes well for the rest of the year, even though there is 
still a degree of economic uncertainty in some markets. 
Strong performance across the group 
Europe and the UK accounted for 85% of our long-term savings new business, with 
sales increasing by 16% on a sterling basis compared to the previous quarter. 
North America and Asia Pacific also reported strong first quarter sales. 
One of the benefits of our global diversity is that we are well-positioned to 
benefit from economic recovery as it happens at differing rates across a range 
of geographies.   We've responded by introducing products which meet customers' 
new approach to saving, because they have told us that having the option to 
minimise risk is now the most important factor in their buying decision. 
Sales through bancassurance account for around one third of Aviva's life and 
pensions sales.  In the first quarter our bancassurance sales continued to grow 
across all regions, increasing by 44% compared to the previous three months and 
underlining Aviva's competitive advantage in this channel. 
General insurance returning to growth 
General insurance and health sales returned to growth in the first quarter.  Net 
written premiums were up 16% at GBP2.5 billion, compared to the previous quarter 
as we began to reap the benefits of the initiatives that we put in place such as 
the reshaping of our UK portfolio and our strategy of increasing our general 
insurance sales through Aviva's European existing bancassurance relationships. 
Claims were higher than expected in the first quarter, because of adverse 
weather in the UK and Europe, but these were partly offset by better than 
expected claims levels in Canada. We continue to focus on a group combined 
operating ratio of 98% for the full year. 
Good strategic progress 
Aviva's programme to create a single operating model across Europe is delivering 
benefits.  We have successfully piloted our pan-European product development 
centre in Ireland and cross-selling initiatives in a number of continental 
markets.  We're also optimistic about our plans to increase general insurance 
sales through our European bancassurance partners, following some early success 
with sales in Italy in the first quarter. 
In the UK, where financial advisers have voted us Money Marketing Company of the 
Year, we are also making good progress in bringing our life and general 
insurance businesses closer together.  Already this is helping us to eliminate 
duplication on major programmes, such as Solvency II and will give us the 
opportunity to harmonise terms and conditions for our employees in these 
businesses. 
Aviva Investors' strategy of increasing the proportion of third party business 
has successfully delivered significant mandates from several pension schemes and 
financial institutions in the UK, Europe and the United States. 
Strong capital position maintained 
Aviva's capital position remains strong. Our estimated IGD solvency surplus was 
GBP4.4 billion as at 31 March 2010 (31 December 2009: GBP4.5 billion), after 
allowing for the 2009 final dividend. We remain focused on cost management, with 
our total cost base down 7% (excluding discontinued operations) and 
like-for-like costs down 2% on the same period last year. 
Our estimated net asset value per share on an MCEV basis was 505 pence at 31 
March 2010 (31 December 2009: 471 pence). On an IFRS basis the estimated net 
asset value per share was 395 pence at 31 March 2010 (31 December 2009: 374 
pence). The provisions we put in place last year for potential defaults on debt 
securities have not been used and we have not experienced any material 
deterioration in commercial mortgage defaults. 
Aviva continues to have a firm focus on capital. In 2010 we expect to generate 
approximately GBP1.3 billion of net operating capital 1 ,an increase of 30% on 
2009.  We expect to achieve the increase through a combination of higher 
in-force profits, an increase in general insurance profitability, disciplined 
cost management and a continued focus on capital efficiency. 
Outlook 
Aviva has made an encouraging start to 2010, delivering a second consecutive 
quarter of long-term savings growth.  We will continue to focus on profitability 
and capital, managing Aviva's new business flows in a disciplined way, 
throughout the coming year. 
 
 
 1. Operational capital generated, net of investment in new business 
 
 
 
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Page 2 
 
Business Review 
 
Long-term savings 
United Kingdom 
In the UK, our life and pensions business continued the momentum built-up at the 
end of 2009.  Life and pension sales were GBP2,557 million, an increase of 14% 
compared to the previous quarter and in line with the first quarter of 2009 
(4Q09 GBP2,250 million:  1Q09: GBP2,505 million).  These sales were achieved 
while maintaining our focus on profitability.  Collective investment sales 
increased to GBP426 million in the first three months of the year (4Q09: GBP418 
million:  1Q09: GBP175 million), reflecting increased confidence among UK 
investors. 
Significant developments in the first quarter included record levels of 
protection and annuity applications, strong individual pension sales and 
particular success in the bulk purchase annuity market.  We were also delighted 
to be awarded the title of Money Marketing 'Company of the Year' for 2009.  This 
is a prestigious award for life insurance companies, voted for by financial 
advisers, and demonstrates the value of our brand, product innovation and 
service excellence. 
The first quarter of 2010 saw record weekly core protection 2 applications 
driven by the continued success of Aviva's Simplified Life offering through IFAs 
and our partnerships with Barclays and the Post Office.  Sales were GBP165 
million, 1% above the previous quarter (4Q09: GBP164 million), achieved without 
compromising our focus on profitability.  Overall protection sales were GBP231 
million (4Q09: GBP258 million) having been impacted by lower group life sales, 
as competition in this market increased and we strengthened our focus on value 
creation. 
Total annuity sales of GBP877 million, are 35% higher than the fourth quarter of 
2009 (4Q09: GBP648 million).  Our well-developed bulk purchase annuity offering 
delivered sales of GBP344 million (4Q09: GBP28 million) and it is pleasing that 
we have been able to maintain our pricing discipline while winning new business. 
 Sales of individual annuities were GBP533 million (4Q09: GBP620 million) 
reflecting the seasonal market fall in application levels during December and 
January. However average weekly applications are now 19% higher than during 
2009, as we continue to see the benefit of our pricing expertise and risk 
selection. 
Aviva's pension sales have remained resilient.  Sales were 10% higher than the 
fourth quarter of 2009 at GBP941 million (4Q09: GBP859 million) as customers' 
propensity to save began to return and group schemes that we secured during 2009 
converted into new business volumes. 
Capitalising on Aviva's market leading position our equity release sales 
increased by 52% to GBP96 million (4Q09: GBP63 million).  In-line with our 
strategy of focusing on creating value, bond sales were marginally lower at 
GBP412 million (4Q09 GBP422 million). 
First quarter life and pension sales through our joint venture with the Royal 
Bank of Scotland were GBP250 million (4Q09: GBP274 million) primarily driven by 
subdued bond sales as investors preferred the bank's strong ISA offering and the 
reduction in guaranteed bond sales when compared with the first quarter of 2009 
(1Q09: GBP382 million). Aviva's share of the joint venture's total sales was 
GBP327 million, representing 1% growth over the fourth quarter of 2009 (4Q09: 
GBP323 million). 
Over the next three years the Retail Distribution Review (RDR) will have a major 
impact on the market we operate in and we have put in place a number of 
initiatives to ensure that we adapt successfully to these changes.  We continue 
to support advisers in their transition through to the post-RDR market, with 
initiatives such as our Business Transformation Programme and our market-leading 
Financial Adviser Academy.  We are continuing to prepare for the changes with an 
RDR-compliant Sipp and Wrap proposition, one of the few that conforms to the 
current Platform discussion paper proposals.   Furthermore we have delivered 
adviser-charging for our individual pension products and will be introducing 
this capability on other products in the coming months. 
On 20 April we advised UK staff, and the Trustees of the Aviva Staff Pension 
Scheme (ASPS) and the RAC staff pension scheme that we intend to begin 
consultation with them regarding our proposal to close the final salary sections 
of these pension schemes. The review is in light of future funding requirements, 
and our desire to provide an equitable, sustainable and competitive pension for 
all our UK employees. 
While market conditions remain challenging, the momentum we've seen building 
over the past three quarters is encouraging, and we are well-positioned to 
benefit from increased market activity and the gradual return of consumer 
confidence. 
 
Europe 
We delivered a strong performance in Europe, despite some continued challenging 
economic conditions in a number of our markets. Long term savings sales were 
GBP5,683 million, an increase of 19% on the previous quarter (4Q09: GBP4,791 
million) and up 9% on the first quarter of 2009 (1Q09: GBP5,035 million). Within 
this total, life and pensions sales were up 13% at GBP5,168 million (4Q09: 
GBP4,583 million, 1Q09: GBP4,735 million), a 12% increase on a local currency 
basis. Investment sales were GBP515 million an increase of 72% on the first 
quarter of 2009. 
 
2. Core protection - Mortgage Life Insurance and Term Assurance with or without 
Critical Illness options, Simplified Life, Whole of Life cover and 50+ cover 
 
=------------------------------------------------------------ 
Page 3 
 
Aviva Europe 
Life and pensions sales increased by 14% on the previous quarter to GBP4,285 
million (4Q09: GBP3,753 million), and 13% compared to the first quarter of last 
year. On a local currency basis this was 13% and 15% respectively. 
We have responded to customer preference for savings products that have a 
guaranteed element by developing products which are both attractive to customers 
and meet our profitability criteria. 
We have continued to make good progress with our European transformation 
programme and are successfully embedding our pan-European operating model, which 
includes the creation of a single bancassurance platform, a central procurement 
capability, development of a common product suite and the piloting of our cross 
selling and product initiatives in Poland, Ireland and a number of our emerging 
markets.  Compliance and legal projects are underway to finalise regulatory 
approval for our European headquarters in Ireland and the groundwork for our 
branch structure is well advanced. 
Bancassurance 
We continue to leverage our bancassurance franchise, which now includes 51 
arrangements and makes Aviva the market leader in this distribution channel. 
Sales increased by 48% from the previous quarter to GBP2,611 million (4Q09: 
GBP1,762 million). 
Sales performance in Italy, one of our major bancassurance markets, was very 
strong up 150% to GBP1,542 million (4Q09: GBP618 million).  Existing with-profit 
and unit-linked products have been redesigned, making them more attractive to 
customers while also adjusting surrender conditions to improve long term 
retention.   Sales have benefitted from some seasonal effects and we do not 
expect volumes to continue at this level throughout the year.  We have actions 
in place to rebalance our sales mix to include a greater proportion of unit 
linked products. 
In France, sales have increased by 54% to GBP393 million (4Q09: GBP255 million). 
 In partnership with Credit du Nord, we introduced a new product, "Antarius 
Duo", which has enabled us to capture sales from customers who are choosing to 
transfer their savings from lower return, short-term deposits, into more 
attractive insurance products. 
In Spain the challenging market environment and resulting low levels of consumer 
propensity to invest, combined with the beneficial effect of seasonality in the 
prior quarter's sales, led to lower sales of GBP530 million, down 28% (4Q09: 
GBP734 million).  We are focused on increasing sales of our protection products, 
which have grown by 56% since the previous quarter and in this sector we now 
have the second largest market share in Spain. 
In Ireland, sales were 13% lower at GBP117 million (4Q09: GBP134 million), 
reflecting seasonal patterns in an economic environment that remains tough. 
However, sales have increased by 43% on the same period last year, reflecting 
the benefits of our partnership with Allied Irish Bank, who following their 
reorganisation have increased their focus on life and pensions sales. 
Retail 
We continue to build on our significant retail franchise as we develop a single 
pan-European retail operating model supported by centralised sales support. 
Retail sales were 16% lower than the previous quarter at GBP1,674 million (4Q09: 
GBP1,991 million), a 17% decrease on a local currency basis, but up 8% on the 
same period last year. 
France has delivered an excellent sales performance increasing sales by 6% to 
GBP1,157 million (4Q09: GBP1,096 million).  Sales through our partnership with 
AFER increased by 56% on the previous year, as customers continued to be 
attracted by our range of simple, easy to understand products.  We have made 
good progress on our strategic aim to grow unit linked product sales, with sales 
up by 25% compared to the same period last year. 
In Poland retail sales were 39% lower at GBP203 million (4Q09: GBP334 million, 
equivalent to a 44% decrease on a local currency basis), largely as a result of 
a one-off beneficial impact of assumption changes in the 2009 figure and some 
seasonal sales effects.   Pension sales in Poland have declined by 52% compared 
to the previous year, as a result of Polish pension legislation changes. We are 
developing a number of savings and protection initiatives and are focusing on 
promoting unit linked products to existing customers, which has already 
increased sales. 
In Ireland retail sales were 48% lower at GBP130 million (4Q09: GBP248 million), 
reflecting seasonal trends.  However, we are encouraged by the fact that sales 
were 24% higher than the same period last year and we have recently launched 
several new protection and savings products. 
 
Delta Lloyd 
Life and pensions sales were up 6% at GBP883 million on the previous quarter 
(4Q09:  GBP830 million), supported by seasonal trends in pension and annuity 
sales.  Compared to the same period last year, sales were 6% lower, representing 
a 4% decrease on a local currency basis. 
Sales in Germany were predictably lower, following the announcement that Delta 
Lloyd intends to close its loss-making German operation to new business. 
Pensions and annuity sales were at a similar level to the same period last year 
with no large contracts sold.  However, we believe that the future prospects for 
large group pension sales remain positive. 
Investment sales were GBP173 million, 7% higher than the first quarter of last 
year and equivalent to a 10% increase on a local currency basis.  This reflects 
an increased appetite for single premium investments in the Dutch market. 
 
 
Page 4 
 
North America 
In North America our focus is on profitable growth, which we aim to achieve 
through diversifying our business mix, increasing internal rates of return and 
capital efficiency in this business. In the first three months of this year we 
generated good life and pension sales growth compared to the previous quarter. 
However, sales were lower than at the start of 2009 because of the specific 
actions we took last year to moderate the pace of our annuity sales and focus on 
capital efficiency, while driving growth in our life insurance business. 
Compared to the fourth quarter of last year, sales rose by 24% to GBP997 million 
(4Q09: GBP803 million), which equates to an increase of 14% on a local currency 
basis. Measured against the same period last year, sales were 48% lower on a 
sterling basis and 44% lower on a local currency basis (1Q09: GBP1,929 million). 
 
Annuity sales grew by 49% in the first quarter, compared to the previous three 
months (4Q09:  GBP507 million), with good momentum in our application pipeline. 
Viewed against the first quarter of 2009, annuity sales were 57% lower at GBP755 
million (1Q09: GBP1,752 million), for the strategic reasons outlined above. 
We delivered strong life sales of GBP242 million in the first quarter, although 
following established seasonal patterns, sales were 18% lower than the fourth 
quarter of 2009 (4Q09: GBP296 million).  Against the same period last year, our 
life sales have grown by 37%. 
 
Asia Pacific 
In Asia Pacific our strategy is one of organic investment for long-term value 
creation, with particular focus on the key markets of China and India. 
Life and pensions sales in the region increased by 33% (27% on a local currency 
basis), compared with the previous quarter to GBP409 million (4Q09: GBP307 
million). This reflects the improving economic environment and recovering 
investor confidence, with most of our businesses contributing towards this 
positive trend.  Compared to the first quarter of last year, sales were up 26% 
on a sterling and local currency basis (excluding the Australian life business 
which we sold on 1 October 2009).  Investment sales in the Asia Pacific region 
were GBP102 million (4Q09: GBP99 million). 
Our joint venture in China, Aviva-COFCO, increased sales by 51% to GBP134 
million (4Q09: GBP89 million), driven by our strong multi-channel distribution 
network and the opening of our tenth provincial branch in the last quarter of 
2009.  Sales were 65% higher than the same period in the previous year and 
contributed 33% of our total life and pension sales in the region. 
In India sales were up 106% to GBP37 million (4Q09: GBP18 million) reflecting 
the successful relaunch of our investment linked product suite, improved 
consumer sentiment and a more buoyant market leading up to the end of the tax 
year. 
Our joint venture in South Korea recorded sales of GBP101 million, an increase 
of 28% on the previous quarter (4Q09: GBP79 million) led by robust bancassurance 
sales through our partner Woori Bank and the successful expansion of our agency 
force. 
In Hong Kong, sales increased by 14% to GBP41 million (4Q09: GBP36 million), 
driven by strong investment linked sales, via our bancassurance channel, 
underpinned by improvements in both consumer sentiment and investment market 
outlook. 
Sales in Singapore and most of our other Asian markets were higher than the 
previous quarter, reflecting the steady economic recovery and growth in the 
region. 
On 18 March we announced our entry into the fast growing Indonesian insurance 
market through a joint venture agreement with PT Asuransi Wahana Tata.  Aviva 
acquired a 60% share of this company, which has gross assets of GBP15 million 
(as at 31 December 2008). 
 
Page 5 
General Insurance 
United Kingdom 
We are seeing signs of a return to volume growth in 2010, reflecting the impact 
of our marketing initiatives, including our "Get the Aviva Deal" marketing 
campaign, rolling out direct pricing to insurance brokers and the success of the 
RAC panel. As expected, following the actions we took last year to reshape our 
UK portfolio, we are seeing good levels of retention in both personal and 
commercial lines business.  There is also clear evidence that the personal motor 
market is starting to harden. The decline in net written premiums stopped in the 
first quarter, with premiums of GBP913 million. This represents a 4% increase 
over the last quarter of 2009 (4Q09: GBP880 million) and is a potential sign of 
a return to growth. 
Aviva Europe 
In the first quarter of 2010 sales increased by 33% to GBP597 million (4Q09: 
GBP448 million), broadly in line with the equivalent period last year (1Q09: 
GBP610 million). One of our key strategic aims is to increase general insurance 
sales through our leading bancassurance capability and this quarter we have had 
some early success with strong sales growth in Italy. 
We are also now piloting our pan-European product centre in Ireland.  Together 
with our claims transformation project this initiative will increase our ability 
to write business more profitably. 
North America 
Our Canadian business applied targeted rate increases and focused on business 
initiatives to improve our operational and underwriting effectiveness. 
At GBP397 million, sales in the first quarter of 2010 were lower than the 
previous quarter (4Q09: GBP449 million), in keeping with established seasonal 
trends, but were 10% higher compared to the same period a year ago on a sterling 
basis (1Q09: GBP360 million) and level on a local currency basis. This is a good 
result in a highly competitive market. 
Asia Pacific 
On 9 April we re-entered the general insurance market in Singapore with the 
launch of the first, dedicated, direct online car insurance website. This builds 
upon our existing brand presence in Singapore and presents an attractive 
proposition for customers in thecurrent market. Aviva's investment in this 
initiative was in the region of GBP5 million. 
Combined operating ratio 
The Group general insurance combined operating ratio (COR) for the first quarter 
of 2010 was impacted by adverse weather in the UK and Europe, although this was 
partially offset by milder weather in Canada. We remain focused on delivery of a 
98% COR for 2010. 
 
Fund Management 
Aviva Investors 
Aviva Investors attracted net new business inflows of GBP0.7 billion in the 
first quarter of 2010. Net inflows from external clients were GBP0.4 billion. 
The most significant external inflows were to our UK cash and real estate 
products and our absolute tactical asset allocation fund via the European SICAV, 
reflecting improved performance and growing investor confidence in higher risk 
assets. 
A highlight of the quarter was our acquisition of River Road Asset Management a 
leading value-oriented US equity manager. The acquisition supports the expansion 
of our third party institutional business by combining existing fixed income 
expertise in North America with River Road's equity investment capability. 
Our focus on building third party business is beginning to deliver results. We 
won a number of significant, unfunded mandates from notable pension schemes and 
financial institutions in the UK, Europe and the US in the first quarter. 
Importantly, these sales have been in line with our strategy to deliver higher 
revenue generating mandates for Aviva Investors core capabilities including, 
fixed income, convertible bonds, real estate and real estate securities. 
We continue to focus on growing external assets under management and pursuing 
higher margin opportunities with our target client groups. 
 
 
Page 6 
 
Capital Management 
Sound risk management is a key part of our business and integral to maintaining 
financial stability for our stakeholders. Through the first quarter we have 
further strengthened our risk management operating model and governance in line 
with recommendations from the Walker Review. 
We continue to protect the balance sheet to large equity shocks through 
appropriate hedging strategies and hold high quality diverse debt securities and 
commercial mortgages portfolios. We have not experienced any material defaults 
during the first quarter. 
Capital generation 
We remain focused on capital generation in our business and in 2010 we expect to 
generate approximately GBP1.3 billion of net operating capital, an increase of 
30% compared with 2009.  We aim to generate the additional capital through a 
combination of higher in-force profits, an increase in general insurance 
profitability and a focus on greater capital efficiency. 
IGD solvency 
Our capital position remains strong. The estimated group regulatory capital 
surplus position based on the EU Insurance Groups Directive was GBP4.4 billion 
as at 31 March 2010 (31 December 2009: GBP4.5 billion), after accounting for the 
payment of the 2009 full year dividend of GBP0.3 billion (net of scrip). 
There have been positive developments on Solvency II with the publication of the 
draft technical specifications for the fifth quantitative impact study (QIS5), 
as part of the Solvency II consultation process.  We are actively preparing for 
the transition to Solvency II and we continue to be optimistic about the 
proposed treatment of capital and the inclusion of a liquidity premium, as laid 
out in QIS5, which we believe should form the basis for the final Solvency II 
framework. 
Sovereign debt 
Our shareholder exposure (net of minority interests) to debt securities of the 
governments of Greece, Spain and Portugal (including local authorities and 
agencies) at 31 March 2010 is GBP0.9 billion (including our expected exposure to 
those securities held within participating funds). Within this our exposure to 
Greek debt securities is GBP150 million. 
Net asset value 
Our estimated net asset value per share on an MCEV basis was 505 pence as at 31 
March 2010 (31 December 2009: 471 pence). On an IFRS basis estimated net asset 
value per share was 395 pence at 31 March 2010 (31 December 2009: 374 pence). 
These do not include the impact of the final dividend declared in March 2010. 
Proposed changes to UK pension schemes 
A long-term funding plan for the deficit in the Aviva Staff Pension Scheme 
(ASPS) has now been agreed with the pension scheme Trustees, where 
contributions, together with the anticipated growth in scheme investments are 
expected to eliminate the ASPS deficit over time.  As part of this funding plan, 
Aviva will make a contribution of GBP365 million in 2010 towards the funding of 
the ASPS deficit. 
 
 
Page 7 
 
Notes to editors 
- Aviva is a leading provider of life and pension products in Europe (including 
the UK) with substantial positions in other markets around the world, making it 
the world's fifth largest insurance group based on gross worldwide premiums at 
31 December 2008. 
- Aviva's principal business activities are long-term savings, fund management 
and general insurance, with worldwide total sales* of GBP45.1 billion and funds 
under management of GBP379 billion at 31 December 2009. 
*   Based on 2009 published life and pensions PVNBP on an MCEV basis, total 
investment sales and general insurance and health net written premiums, 
including share of associates' premiums. 
The Aviva media centre at www.aviva.com/media includes images, company and 
product information and a news release archive. 
- All figures have been translated at average exchange rates applying for the 
period. The average rates employed in this announcement are 1 euro = GBP0.88 (3 
months to 31 March 2009: 1 euro = GBP0.91) and GBP1 = US$1.57 (3 months to 31 
March 2009: GBP1 = US$1.44). 
- Growth rates in the press release have been provided in sterling terms unless 
stated otherwise. The supplements following present this information on both a 
sterling and local currency basis. 
- Definition: Present value of new business premiums (PVNBP) 
 
PVNBP is 
derived from the single and regular premiums of the products sold during the 
financial period and are expressed at the point of sale. The PVNBP calculation 
is equal to total single premium sales received in the period plus the 
discounted value of regular premiums expected to be received over the term of 
the new contracts. The discount rate used reflects the appropriate risk-free 
rate for the country and duration of business. The projection assumptions used 
to calculate PVNBP for each product are the same as those used to calculate new 
business contribution. The discounted value of regular premiums is also 
expressed as annualised regular premiums multiplied by a Weighted Average 
Capitalisation Factor (WACF). The WACF will vary over time depending on the mix 
of new products sold, the average outstanding term of the new contracts and the 
projection assumptions. 
- Cautionary statements: 
This should be read in conjunction with the documents filed by Aviva plc (the 
"Company" or "Aviva") with the United States Securities and Exchange Commission 
("SEC"). 
This announcement contains, and we may make verbal statements containing, 
"forward-looking statements" with respect to certain of Aviva's plans and 
current goals and expectations relating to future financial condition, 
performance, results, strategic initiatives and objectives. Statements 
containing the words "believes", "intends", "expects", "plans", "seeks", "aims", 
"may", "could", "outlook", "estimates" and "anticipates", and words of similar 
meaning, are forward-looking. By their nature, all forward-looking statements 
involve risk and uncertainty.  Accordingly, there are or will be important 
factors that could cause actual results to differ materially from those 
indicated in these statements.  Aviva believes these factors include, but are 
not limited to: the impact of difficult conditions in the global capital markets 
and the economy generally; the impact of new government initiatives related to 
the financial crisis; defaults in our bond, mortgage and structured credit 
portfolios; the impact of volatility in the equity, capital and credit markets 
on our profitability and ability to access capital and credit; changes in 
general economic conditions, including foreign currency exchange rates, interest 
rates and other factors that could affect our profitability; risks associated 
with arrangements with third parties, including joint ventures; inability of 
reinsurers to meet obligations or unavailability of reinsurance coverage; a 
decline in our ratings with Standard & Poor's, Moody's, Fitch and A.M. Best; 
increased competition in the U.K. and in other countries where we have 
significant operations; changes in assumptions in pricing and reserving for 
insurance business (particularly with regard to mortality and morbidity trends, 
lapse rates and policy renewal rates), longevity and endowments; a cyclical 
downturn of the insurance industry; changes in local political, regulatory and 
economic conditions, business risks and challenges which may impact demand for 
our products, our investment portfolio and credit quality of counterparties; the 
impact of actual experience differing from estimates on amortisation of deferred 
acquisition costs and acquired value of in-force business; the impact of 
recognising an impairment of our goodwill or intangibles with indefinite lives; 
changes in valuation methodologies, estimates and assumptions used in the 
valuation of investment securities; the effect of various legal proceedings and 
regulatory investigations; the impact of operational risks; the loss of key 
personnel; the impact of catastrophic events on our results; changes in 
government regulations or tax laws in jurisdictions where we conduct business; 
funding risks associated with our pension schemes; the effect of undisclosed 
liabilities, integration issues and other risks associated with our 
acquisitions; and the timing impact and other uncertainties relating to 
acquisitions and disposals and relating to other future acquisitions, 
combinations or disposals within relevant industries. 
For a more detailed description of these risks, uncertainties and other factors, 
please see Item 3, "Risk Factors", and Item 5, "Operating and Financial Review 
and Prospects" in Aviva's Annual Report on Form 20-F as filed with the SEC on 30 
March 2010.  Aviva undertakes no obligation to update the forward-looking 
statements in this announcement or any other forward-looking statements we may 
make.  Forward-looking statements in this announcement are current only as of 
the date on which such statements are made. 
 
Aviva plc is a company registered in England No. 2468686. 
 Registered 
office 
 St Helen's 
 1 Undershaft 
 London 
 EC3P 3DQ 
 
Page 8 
 
Contents 
Analyses 
 
1.    Trend analysis of PVNBP - discrete 
 
2.    Trend analysis of PVNBP - cumulative 
 
3.    Geographical analysis of life, pension and investment sales 
 
4.    Product analysis of life and pension sales 
 
5.    Analysis of sales via bancassurance channels 
 
6.    Geographical analysis of regular and single premiums - life and pensions 
sales 
 
7.    Geographical analysis of regular and single premiums - investment sales 
 
8.    Europe analysis for bancassurance and retail sales 
 
9.    Trend analysis of general insurance net written premiums - discrete and 
cumulative 
 
 
 
Page 9 
 
1 - Trend analysis of PVNBP - discrete 
 
+--------------------+--------+----------+----------+-------+-------+--------+--+----------+----------+-----+ 
|                    |               Present value of new business premiums1 |  |          |          |     | 
+--------------------+-------------------------------------------------------+--+----------+----------+-----+ 
|                    |   1Q09 |     2Q09 |             3Q09 |       |        |  |            % Growth |     | 
|                    |   GBPm |     GBPm |             GBPm |  4Q09 |   1Q10 |  |             on 4Q09 |     | 
|                    |        |          |                  |  GBPm |   GBPm |  |                     |     | 
+--------------------+--------+----------+------------------+-------+--------+--+---------------------+-----+ 
| Life and pensions  |        |          |                  |       |        |  | Sterling |   Local2 |     | 
| business           |        |          |                  |       |        |  |          | currency |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
| Pensions           |    989 |    1,100 |              804 |   859 |    941 |  |      10% |      10% |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
| Annuities          |    475 |      358 |              416 |   648 |    877 |  |      35% |      35% |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
| Bonds              |    713 |      506 |              383 |   422 |    412 |  |     (2)% |     (2)% |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
| Protection         |    245 |      216 |              246 |   258 |    231 |  |    (10)% |    (10)% |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
| Equity release     |     83 |       50 |               80 |    63 |     96 |  |      52% |      52% |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
| United Kingdom     |  2,505 |    2,230 |            1,929 | 2,250 |  2,557 |  |      14% |      14% |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
|                    |        |          |                  |       |        |  |          |          |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
| France             |  1,270 |    1,170 |            1,100 | 1,351 |  1,550 |  |      15% |      15% |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
| Ireland            |    187 |      239 |              264 |   382 |    247 |  |    (35)% |    (35)% |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
| Italy              |  1,136 |    1,062 |              651 |   758 |  1,567 |  |     107% |     107% |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
| Poland             |    351 |      203 |              189 |   336 |    206 |  |    (39)% |    (44)% |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
| Spain              |    737 |      508 |              397 |   812 |    590 |  |    (27)% |    (27)% |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
| Other Europe       |    112 |       96 |               98 |   114 |    125 |  |      10% |       6% |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
| Aviva Europe       |  3,793 |    3,278 |            2,699 | 3,753 |  4,285 |  |      14% |      13% |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
| Of which:          |  2,243 |    1,850 |            1,291 | 1,762 |  2,611 |  |      48% |      48% |     | 
|  Bancassurance     |        |          |                  |       |        |  |          |          |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
| Retail             |  1,550 |    1,428 |            1,408 | 1,991 |  1,674 |  |    (16)% |    (17)% |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
| Aviva Europe       |  3,793 |    3,278 |            2,699 | 3,753 |  4,285 |  |      14% |      13% |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
|                    |        |          |                  |       |        |  |          |          |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
| Delta Lloyd 3      |    942 |      838 |            1,055 |   830 |    883 |  |       6% |       6% |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
| Europe             |  4,735 |    4,116 |            3,754 | 4,583 |  5,168 |  |      13% |      12% |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
|                    |        |                     |       |       |        |  |          |          |     | 
+--------------------+--------+---------------------+-------+-------+--------+--+----------+----------+-----+ 
| North America      |  1,929 |    1,260 |              553 |   803 |    997 |  |      24% |      24% |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
|                    |        |          |                  |       |        |  |          |          |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
| Asia Pacific5      |    325 |      207 |              256 |   307 |    409 |  |      33% |      27% |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
| Australia          |     75 |       91 |               95 |     - |     -  |  |        - |        - |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
|                    |        |          |                  |       |        |  |          |          |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
| Total life and     |  9,569 |    7,904 |            6,587 | 7,943 | 9,131  |  |      15% |      14% |     | 
| pensions           |        |          |                  |       |        |  |          |          |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
|                    |        |          |                  |       |        |  |          |          |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
| Investment sales4  |    744 |    1,204 |            1,094 |   830 |  1,043 |  |      26% |      22% |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
|                    |        |          |                  |       |        |  |          |          |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
| Total long term    | 10,313 |    9,108 |            7,681 | 8,773 | 10,174 |  |      16% |      15% |     | 
| saving sales       |        |          |                  |       |        |  |          |          |     | 
+--------------------+--------+----------+------------------+-------+--------+--+----------+----------+-----+ 
|                    |        |          |          |       |       |        |  |          |          |     | 
+--------------------+--------+----------+----------+-------+-------+--------+--+----------+----------+-----+ 
 
1. All references to sales in this announcement refer to the present value of 
new business premiums (PVNBP) unless otherwise stated. 
      PVNBP is the present value of new regular premiums plus 100% of single 
premiums 
2. Growth rates are calculated based on constant rates of exchange. 
3. Delta Lloyd, which operates in the Netherlands, Belgium and Germany, is 
managed independently from our other European businesses 
4. Investment sales are calculated as new single premium plus the annualised 
value of new regular premiums 
5  Asia Pacific excludes the Australian life business that was sold on 1 October 
2009 
 
Page 10 
 
 
 
2  - Trend analysis of PVNBP - cumulative 
 
+-------------------+--------+----------+----------+--------+--------+------+ 
|                   |        Present value of new business premiums1 |      | 
+-------------------+------------------------------------------------+------+ 
|                   |   1Q09 | 2Q09 YTD | 3Q09 YTD |        |        |      | 
|                   |    YTD |     GBPm |     GBPm |   4Q09 |   1Q10 |      | 
|                   |   GBPm |          |          |    YTD |    YTD |      | 
|                   |        |          |          |   GBPm |   GBPm |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
| Life and pensions |        |          |          |        |        |      | 
| business          |        |          |          |        |        |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
|                   |        |          |          |        |        |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
| Pensions          |    989 |    2,089 |    2,893 |  3,752 |    941 |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
| Annuities         |    475 |      833 |    1,249 |  1,897 |    877 |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
| Bonds             |    713 |    1,219 |    1,602 |  2,024 |    412 |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
| Protection        |    245 |      461 |      707 |    965 |    231 |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
| Equity release    |     83 |      133 |      213 |    276 |     96 |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
| United Kingdom    |  2,505 |    4,735 |    6,664 |  8,914 |  2,557 |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
|                   |        |          |          |        |        |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
| France            |  1,270 |    2,440 |    3,540 |  4,891 |  1,550 |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
| Ireland           |    187 |      426 |      690 |  1,072 |    247 |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
| Italy             |  1,136 |    2,198 |    2,849 |  3,607 |  1,567 |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
| Poland            |    351 |      554 |      743 |  1,079 |    206 |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
| Spain             |    737 |    1,245 |    1,642 |  2,454 |    590 |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
| Other Europe      |    112 |      208 |      306 |    420 |    125 |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
| Aviva Europe      |  3,793 |    7,071 |    9,770 | 13,523 |  4,285 |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
|                   |  2,243 |    4,093 |    5,384 |  7,146 |  2,611 |      | 
| Of which:         |        |          |          |        |        |      | 
| Bancassurance     |        |          |          |        |        |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
| Retail            |  1,550 |    2,978 |    4,386 |  6,377 |  1,674 |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
| Aviva Europe      |  3,793 |    7,071 |    9,770 | 13,523 |  4,285 |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
|                   |        |          |          |        |        |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
| Delta Lloyd 2     |    942 |    1,780 |    2,835 |  3,665 |    883 |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
| Europe            |  4,735 |    8,851 |   12,605 | 17,188 |  5,168 |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
|                   |        |          |          |        |        |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
| North America     |  1,929 |    3,189 |    3,742 |  4,545 |    997 |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
|                   |        |          |          |        |        |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
| Asia Pacific4     |    325 |      532 |      788 |  1,095 |    409 |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
| Australia         |     75 |      166 |      261 |    261 |     -  |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
|                   |        |          |          |        |        |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
| Total life and    |  9,569 |   17,473 |   24,060 | 32,003 | 9,131  |      | 
| pensions          |        |          |          |        |        |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
|                   |        |          |          |        |        |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
| Investment sales3 |    744 |    1,948 |    3,042 |  3,872 |  1,043 |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
|                   |        |          |          |        |        |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
| Total long term   | 10,313 |   19,421 |   27,102 | 35,875 | 10,174 |      | 
| saving sales      |        |          |          |        |        |      | 
+-------------------+--------+----------+----------+--------+--------+------+ 
 
1. All references to sales in this announcement refer to the present value of 
new business premiums (PVNBP) unless otherwise stated. 
      PVNBP is the present value of new regular premiums plus 100% of single 
premiums 
2. Delta Lloyd, which operates in the Netherlands, Belgium and Germany, is 
managed independently from our other European businesses 
3. Investment sales are calculated as new single premium plus the annualised 
value of new regular premiums 
4.  Asia Pacific excludes the Australian life business that was sold on 1 
October 2009 
 
 
 
Page 11 
 
 
3 - Geographical analysis of life, pension and investment sales 
 
+----------+-------------------------------+----------+----------+-------------------------------+----------+-------------------------------+ 
|                                                     |                                                       Present value of new business | 
|                                                     |                                                                           premiums1 | 
+                                                     +-------------------------------------------------------------------------------------+ 
|                                                     | 3 months |                 3 months 2009 |                                 % Growth | 
|                                                     |          |                          GBPm |                                          | 
|                                                     |     2010 |                               |                                          | 
|                                                     |     GBPm |                               |                                          | 
+                                                     +          +                               +------------------------------------------+ 
|                                                     |          |                               | Sterling |               Local2 currency | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
| Life and pensions business                          |          |                               |          |                               | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
|                                                     |          |                               |          |                               | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
| United Kingdom                                      |    2,557 |                         2,505 |      2 % |                           2 % | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
|                                                     |          |                               |          |                               | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
| France                                              |    1,550 |                         1,270 |     22 % |                          25 % | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
| Ireland                                             |      247 |                           187 |     32 % |                          36 % | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
| Italy                                               |    1,567 |                         1,136 |     38 % |                          42 % | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
| Poland                                              |      206 |                           351 |    (41)% |                         (46)% | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
| Spain                                               |      590 |                           737 |    (20)% |                         (18)% | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
| Other Europe                                        |      125 |                           112 |     12 % |                          11 % | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
| Aviva Europe                                        |    4,285 |                         3,793 |     13 % |                          15 % | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
| Delta Lloyd3                                        |      883 |                           942 |     (6)% |                          (4)% | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
| Europe                                              |    5,168 |                         4,735 |      9 % |                          11 % | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
|                                                     |          |                               |          |                               | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
| North America                                       |      997 |                         1,929 |    (48)% |                         (44)% | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
|                                                     |          |                               |          |                               | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
| China                                               |      134 |                            81 |     65 % |                          81 % | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
| Hong Kong                                           |       41 |                            28 |     46 % |                          58 % | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
| India                                               |       37 |                            34 |      9 % |                           9 % | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
| Singapore                                           |       59 |                            59 |       -  |                           2 % | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
| South Korea                                         |      101 |                            92 |     10 % |                          (2)% | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
| Other Asia                                          |       37 |                            31 |     19 % |                          19 % | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
| Asia Pacific                                        |      409 |                           325 |     26 % |                          26 % | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
| Australia                                           |        - |                            75 |   (100)% |                        (100)% | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
|                                                     |          |                               |          |                               | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
| TOTAL LIFE AND PENSIONS                             |    9,131 |                         9,569 |     (5)% |                          (2)% | 
+-----------------------------------------------------+----------+-------------------------------+----------+-------------------------------+ 
| Investment sales4                        |                     |                               |          |                               | 
+------------------------------------------+---------------------+-------------------------------+----------+-------------------------------+ 
|          |                               |                     |                               |          |                               | 
+----------+-------------------------------+---------------------+-------------------------------+----------+-------------------------------+ 
|          | United Kingdom                |                 426 |                           175 |    143 % |                         143 % | 
+----------+-------------------------------+---------------------+-------------------------------+----------+-------------------------------+ 
|          |                               |                     |                               |          |                               | 
+----------+-------------------------------+---------------------+-------------------------------+----------+-------------------------------+ 
|          | Aviva Europe                  |                 342 |                           138 |    148 % |                          151% | 
+----------+-------------------------------+---------------------+-------------------------------+----------+-------------------------------+ 
|          | Delta Lloyd3                  |                 173 |                           162 |      7 % |                          10 % | 
+----------+-------------------------------+---------------------+-------------------------------+----------+-------------------------------+ 
|          | Europe                        |                 515 |                           300 |     72 % |                          75 % | 
+----------+-------------------------------+---------------------+-------------------------------+----------+-------------------------------+ 
|          |                               |                     |                               |          |                               | 
+----------+-------------------------------+---------------------+-------------------------------+----------+-------------------------------+ 
|          | Australia                     |                  55 |                            17 |    224 % |                         189 % | 
+----------+-------------------------------+---------------------+-------------------------------+----------+-------------------------------+ 
|          | Singapore                     |                  47 |                            82 |    (43)% |                         (42)% | 
+----------+-------------------------------+---------------------+-------------------------------+----------+-------------------------------+ 
|          | Asia Pacific                  |                 102 |                            99 |      3 % |                           2 % | 
+----------+-------------------------------+---------------------+-------------------------------+----------+-------------------------------+ 
|          | Australia                     |                   - |                           170 |   (100)% |                        (100)% | 
+----------+-------------------------------+---------------------+-------------------------------+----------+-------------------------------+ 
|          |                               |                     |                               |          |                               | 
+----------+-------------------------------+---------------------+-------------------------------+----------+-------------------------------+ 
|          | Total investment sales        |               1,043 |                           744 |     40 % |                          34 % | 
+----------+-------------------------------+---------------------+-------------------------------+----------+-------------------------------+ 
|          |                               |                     |                               |          |                               | 
+----------+-------------------------------+---------------------+-------------------------------+----------+-------------------------------+ 
|          | TOTAL LONG-TERM SAVINGS SALES |              10,174 |                        10,313 |     (1)% |                             - | 
+----------+-------------------------------+---------------------+-------------------------------+----------+-------------------------------+ 
|          |                               |          |          |                               |          |                               | 
+----------+-------------------------------+----------+----------+-------------------------------+----------+-------------------------------+ 
 
1. All references to sales in this announcement refer to the present value of 
new business premiums (PVNBP) unless otherwise stated. 
      PVNBP is the present value of new regular premiums plus 100% of single 
premiums 
2. Growth rates are calculated based on constant rates of exchange. 
3. Delta Lloyd, which operates in the Netherlands, Belgium and Germany, is 
managed independently from our other European businesses 
4. Investment sales are calculated as new single premium plus the annualised 
value of new regular premiums 
 
Further analysis of the European bancassurance and retail sales are given on 
page 16. 
 
Page 12 
 
 
 
 
4 - Product analysis of life, pension and investment sales 
 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
|                              |                                                            Present value of new | 
|                              |                                                              business premiums1 | 
+                              +---------------------------------------------------------------------------------+ 
|                              |                    3 months  |      3 |                                % Growth | 
|                              |                         2010 | months |                                         | 
|                              |                         GBPm |   2009 |                                         | 
|                              |                              |   GBPm |                                         | 
+                              +                              +        +-----------------------------------------+ 
|                              |                              |        |                     Sterling |   Local2 | 
|                              |                              |        |                              | currency | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
| Life and pensions business   |                              |        |                              |          | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
|                              |                              |        |                              |          | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
| Pensions                     |                          941 |    989 |                         (5)% |     (5)% | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
| Annuities                    |                          877 |    475 |                         85 % |     85 % | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
| Bonds                        |                          412 |    713 |                        (42)% |    (42)% | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
| Protection                   |                          231 |    245 |                         (6)% |     (6)% | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
| Equity release               |                           96 |     83 |                         16 % |     16 % | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
| United Kingdom               |                        2,557 |  2,505 |                          2 % |      2 % | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
|                              |                              |        |                              |          | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
| Pensions                     |                          457 |    663 |                        (31)% |    (30)% | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
| Savings                      |                        3,561 |  2,803 |                         27 % |     31 % | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
| Annuities                    |                           20 |     29 |                        (31)% |    (29)% | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
| Protection                   |                          247 |    298 |                        (17)% |    (15)% | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
| Aviva Europe                 |                        4,285 |  3,793 |                         13 % |     15 % | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
| Delta Lloyd3                 |                          883 |    942 |                         (6)% |     (4)% | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
| Europe                       |                        5,168 |  4,735 |                          9 % |     11 % | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
|                              |                              |        |                              |          | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
| Life                         |                          242 |    177 |                         37 % |     49 % | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
| Annuities                    |                          755 |  1,752 |                        (57)% |    (53)% | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
| Funding agreements           |                            - |      - |                           -  |       -  | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
| North America                |                          997 |  1,929 |                        (48)% |    (44)% | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
|                              |                              |        |                              |          | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
| Asia Pacific4                |                          409 |    325 |                         26 % |     25 % | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
| Australia                    |                            - |     75 |                       (100)% |   (100)% | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
|                              |                              |        |                              |          | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
| TOTAL LIFE AND PENSIONS      |                        9,131 |  9,569 |                         (5)% |     (2)% | 
+------------------------------+------------------------------+--------+------------------------------+----------+ 
 
1. Present value of new business premiums (PVNBP) is the present value of new 
regular premiums plus 100% of single premiums, calculated using assumptions 
      consistent with those used to determine new business contribution. 
2. Growth rates are calculated based on constant rates of exchange. 
3. Delta Lloyd, which operates in the Netherlands, Belgium and Germany, is 
managed independently from our other European businesses 
4. Asia Pacific excludes the Australian life business that was sold on 1 October 
2009 
 
Page 13 
 
 
 
5 - Analysis of sales via bancassurance channels 
 
 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|                                        |                                                  Present value of new | 
|                                        |                                                    business premiums1 | 
+                                        +-----------------------------------------------------------------------+ 
|                                        |                          3 months 2010 |      3 | Sterling |    Local | 
|                                        |                                   GBPm | months |   growth | currency | 
|                                        |                                        |   2009 |          |  growth2 | 
|                                        |                                        |   GBPm |          |          | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
| Bancassurance                          |                                        |        |          |          | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|                                        |                                        |        |          |          | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
| United Kingdom - RBS                   |                                    250 |    382 |    (35)% |    (35)% | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|                                        |                                        |        |          |          | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
| France - Credit du Nord                |                                    393 |    379 |      4 % |      7 % | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|                                        |                                        |        |          |          | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
| Ireland - Allied Irish Bank            |                                    117 |     82 |     43 % |     46 % | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|                                        |                                        |        |          |          | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|     UniCredit Group                    |                                    854 |    667 |     28 % |     32 % | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|     Eurovita                           |                                    217 |     66 |    229 % |    239 % | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|     Unione di Banche                   |                                    418 |    328 |     27 % |     31 % | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|     Other                              |                                     53 |     25 |    112 % |    121 % | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
| Italy                                  |                                  1,542 |  1,086 |     42 % |     46 % | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|                                        |                                        |        |          |          | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
| Poland                                 |                                      3 |     17 |    (82)% |    (84)% | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|                                        |                                        |        |          |          | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|     Bancaja                            |                                    180 |    188 |     (4)% |     (2)% | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|     Caixa Galicia                      |                                     45 |     65 |    (31)% |    (29)% | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|     Unicaja                            |                                    133 |    272 |    (51)% |    (50)% | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|     Caja España                        |                                    110 |     82 |     34 % |     38 % | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|     Other                              |                                     62 |     63 |     (2)% |      2 % | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
| Spain                                  |                                    530 |    670 |    (21)% |    (19)% | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|                                        |                                        |        |          |          | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
| Other Europe                           |                                     26 |      9 |    189 % |    189 % | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|                                        |                                        |        |          |          | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
| Aviva Europe                           |                                  2,611 |  2,243 |     16 % |     20 % | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|                                        |                                        |        |          |          | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
| Delta Lloyd 3- ABN Amro                |                                    132 |    121 |       9% |      12% | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|                                        |                                        |        |          |          | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
| Europe                                 |                                  2,743 |  2,364 |     16 % |     19 % | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|                                        |                                        |        |          |          | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
| North America                          |                                      - |      - |       -  |       -  | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|                                        |                                        |        |          |          | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
| Asia Pacific                           |                                    203 |    159 |     28 % |     26 % | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|                                        |                                        |        |          |          | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
| Total life and pensions                |                                  3,196 |  2,905 |     10 % |     12 % | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|                                        |                                        |        |          |          | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
| Investment sales4                      |                                        |        |          |          | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|                                        |                                        |        |          |          | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
| United Kingdom - RBS                   |                                     77 |     44 |     75 % |     75 % | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
|                                        |                                        |        |          |          | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
| TOTAL BANCASSURANCE SALES              |                                  3,273 |  2,949 |     11 % |     13 % | 
+----------------------------------------+----------------------------------------+--------+----------+----------+ 
 
1. Present value of new business premiums (PVNBP) is the present value of new 
regular premiums plus 100% of single premiums, calculated using assumptions 
      Consistent with those used to determine new business contribution. 
2. Growth rates are calculated based on constant rates of exchange. 
3. Delta Lloyd, which operates in the Netherlands, Belgium and Germany, is 
managed independently from our other European businesses 
4. Investment sales are calculated as new single premium plus annualised value 
of new regular premiums. 
 
 
Page 14 
 
6 - Geographical analysis of regular and single premiums - life and pensions 
sales 
 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
|            |                                                Regular premiums |          |                     Single | 
|            |                                                                 |          |                   premiums | 
+------------+-----------------------------------------------------------------+----------+----------------------------+ 
|            |      3 |    Local | WACF | Present |      3 |    WACF | Present |          |      3 |      3 |    Local | 
|            | months | currency |      |   value | months |         |   value |          | months | months | currency | 
|            |   2010 |   growth |      |    GBPm |   2009 |         |    GBPm |          |   2010 |   2009 |   growth | 
|            |   GBPm |          |      |         |   GBPm |         |         |          |   GBPm |   GBPm |          | 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
|            |        |          |      |         |        |         |         |          |        |        |          | 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
| Pensions   |     93 |    (20)% |  4.7 |     439 |    116 |     4.9 |     564 |          |    502 |    425 |     18 % | 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
| Annuities  |      - |       -  |      |     -   |      - |         |       - |          |    877 |    475 |     85 % | 
|            |        |          |    - |         |        |       - |         |          |        |        |          | 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
| Bonds      |      - |       -  |      |     -   |      - |         |       - |          |    412 |    713 |    (42)% | 
|            |        |          |    - |         |        |       - |         |          |        |        |          | 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
| Protection |     36 |     (8)% |  6.4 |     231 |     39 |     6.2 |     240 |          |      - |      5 |   (100)% | 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
| Equity     |      - |       -  |      |     -   |      - |         |       - |          |     96 |     83 |     16 % | 
| release    |        |          |    - |         |        |       - |         |          |        |        |          | 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
| United     |    129 |    (17)% |  5.2 |     670 |    155 |     5.2 |     804 |          |  1,887 |  1,701 |     11 % | 
| Kingdom    |        |          |      |         |        |         |         |          |        |        |          | 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
|            |        |          |      |         |        |         |         |          |        |        |          | 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
| France     |     30 |     20 % |  7.2 |     215 |     25 |     7.3 |     182 |          |  1,335 |  1,088 |     26 % | 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
| Ireland    |     17 |    (11)% |  4.3 |      73 |     19 |     4.5 |      85 |          |    174 |    102 |     75 % | 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
| Italy      |     23 |    (41)% |  4.9 |     113 |     40 |     6.9 |     274 |          |  1,454 |    862 |     73 % | 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
| Poland     |     17 |    (38)% | 10.5 |     178 |     25 |    11.9 |     298 |          |     28 |     53 |    (50)% | 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
| Spain      |     33 |    (15)% |  5.1 |     169 |     40 |     5.5 |     220 |          |    421 |    517 |    (16)% | 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
| Other      |     19 |    (17)% |  5.3 |     101 |     23 |     4.4 |     101 |          |     24 |     11 |    118 % | 
| Europe     |        |          |      |         |        |         |         |          |        |        |          | 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
| Aviva      |    139 |    (19)% |  6.1 |     849 |    172 |     6.7 |   1,160 |          |  3,436 |  2,633 |     34 % | 
| Europe     |        |          |      |         |        |         |         |          |        |        |          | 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
| Delta      |     46 |     (6)% |  9.5 |     439 |     50 |     9.5 |     477 |          |    444 |    465 |     (2)% | 
| Lloyd 1    |        |          |      |         |        |         |         |          |        |        |          | 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
| Europe     |    185 |    (16)% |  7.0 |   1,288 |    222 |     7.4 |   1,637 |          |  3,880 |  3,098 |     28 % | 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
|            |        |          |      |         |        |         |         |          |        |        |          | 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
| North      |     23 |     19 % | 10.3 |     237 |     21 |     8.3 |     175 |          |    760 |  1,754 |    (53)% | 
| America    |        |          |      |         |        |         |         |          |        |        |          | 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
|            |        |          |      |         |        |         |         |          |        |        |          | 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
| Asia       |     67 |     26 % |  4.1 |     274 |     53 |     4.8 |     257 |          |    135 |     68 |    108 % | 
| Pacific2   |        |          |      |         |        |         |         |          |        |        |          | 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
| Australia  |      - |   (100)% |      |     -   |     14 |     4.1 |      57 |          |      - |     18 |   (100)% | 
|            |        |          |    - |         |        |         |         |          |        |        |          | 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
|            |        |          |      |         |        |         |         |          |        |        |          | 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
| TOTAL LIFE |    404 |    (13)% |  6.1 |   2,469 |    465 |     6.3 |   2,930 |          |  6,662 |  6,639 |      4 % | 
| AND        |        |          |      |         |        |         |         |          |        |        |          | 
| PENSIONS   |        |          |      |         |        |         |         |          |        |        |          | 
+------------+--------+----------+------+---------+--------+---------+---------+----------+--------+--------+----------+ 
 
 
 
1. Delta Lloyd, which operates in the Netherlands, Belgium and Germany, is 
managed independently from our other European businesses 
2  Asia Pacific excludes the Australian life business that was sold on 1 October 
2009 
 
 
Page 15 
 
7 - Geographical analysis of regular and single premiums - investment sales 
 
+-----------------+-----------------+--------+----------+------+--------+--------+----------+------+----------+ 
|                 |                                     |      |                            |      |          | 
|                 |                            Regular2 |      |                     Single |      |    PVNBP | 
+                 +-------------------------------------+------+----------------------------+------+----------+ 
|                 |        3 months |      3 |    Local |      |      3 |      3 |    Local |      |    Local | 
|                 |            2010 | months | currency |      | months | months | currency |      | currency | 
|                 |            GBPm |   2009 |   growth |      |   2010 |   2009 |   growth |      |   growth | 
|                 |                 |   GBPm |          |      |   GBPm |   GBPm |          |      |          | 
+-----------------+-----------------+--------+----------+------+--------+--------+----------+------+----------+ 
| Investment      |                 |        |          |      |        |        |          |      |          | 
| sales           |                 |        |          |      |        |        |          |      |          | 
+-----------------+-----------------+--------+----------+------+--------+--------+----------+------+----------+ 
|                 |                 |        |          |      |        |        |          |      |          | 
+-----------------+-----------------+--------+----------+------+--------+--------+----------+------+----------+ 
| United Kingdom  |              21 |     17 |      24% |      |    401 |    153 |     162% |      |     143% | 
+-----------------+-----------------+--------+----------+------+--------+--------+----------+------+----------+ 
|                 |                 |        |          |      |        |        |          |      |          | 
+-----------------+-----------------+--------+----------+------+--------+--------+----------+------+----------+ 
| Aviva Europe    |               1 |      1 |       -  |      |    341 |    136 |     156% |      |     151% | 
+-----------------+-----------------+--------+----------+------+--------+--------+----------+------+----------+ 
| Delta Lloyd1    |               - |      - |       -  |      |    173 |    162 |      10% |      |      10% | 
+-----------------+-----------------+--------+----------+------+--------+--------+----------+------+----------+ 
| Europe          |               1 |      1 |        - |      |    514 |    298 |      77% |      |      75% | 
+-----------------+-----------------+--------+----------+------+--------+--------+----------+------+----------+ 
|                 |                 |        |          |      |        |        |          |      |          | 
+-----------------+-----------------+--------+----------+------+--------+--------+----------+------+----------+ 
| Australia       |               - |      - |       -  |      |     55 |     17 |     189% |      |     189% | 
+-----------------+-----------------+--------+----------+------+--------+--------+----------+------+----------+ 
| Singapore       |               - |      - |       -  |      |     47 |     82 |    (42%) |      |    (42%) | 
+-----------------+-----------------+--------+----------+------+--------+--------+----------+------+----------+ 
| Asia Pacific    |               - |      - |       -  |      |    102 |     99 |       2% |      |       2% | 
+-----------------+-----------------+--------+----------+------+--------+--------+----------+------+----------+ 
| Australia       |               - |      - |       -  |      |      - |    170 |   (100%) |      |   (100%) | 
+-----------------+-----------------+--------+----------+------+--------+--------+----------+------+----------+ 
|                 |                 |        |          |      |        |        |          |      |          | 
+-----------------+-----------------+--------+----------+------+--------+--------+----------+------+----------+ 
| TOTAL           |              22 |     18 |      22% |      |  1,017 |    720 |      35% |      |      34% | 
| INVESTMENT      |                 |        |          |      |        |        |          |      |          | 
| SALES           |                 |        |          |      |        |        |          |      |          | 
+-----------------+-----------------+--------+----------+------+--------+--------+----------+------+----------+ 
 
+---------------------------------------------------------------+ 
| 1. Delta Lloyd, which operates in the Netherlands, Belgium    | 
| and Germany, is managed independently from our other European | 
| businesses                                                    | 
|                                                               | 
| 2. UK regular premium investment sales include SIPP products. | 
| These are similar in nature to pension products and their     | 
| payment pattern is stable and predictable and accordingly     | 
| they have been capitalised. Regular premium SIPP sales for    | 
| the 3 months to 31 March 2010 totalled GBP0.9 million (2009:  | 
| GBP1.3 million) and have been capitalised using a weighted    | 
| average capitalisation factor of 5 (2009: 5). As such,        | 
| regular premium SIPP sales have produced an overall           | 
| contribution to investment sales of GBP4 million (2009: GBP6  | 
| million) out of the UK investment sales of GBP426 million     | 
| (2009: GBP175 million)                                        | 
|                                                               | 
+---------------------------------------------------------------+ 
 
 
 
Page 16 
 
 
 
8 - Europe analysis of bancassurance and retail sales 
 
+--------------+----------+-----------+----------+----------+--------+------+----------+----------+--+--+--+-----+---+--+-------+ 
| Cumulative   |                              Bancassurance |               |                        |  |        |      |       | 
|              |                                            |               |                 Retail |  |        |      | Total | 
+--------------+--------------------------------------------+---------------+------------------------+--+--------+------+-------+ 
|                         |         3 |        3 |    Local |      3 |   3 months 2009 |    Local |      3 |       3 |    Local | 
|                         |    months |   months | currency | months |            GBPm | currency | months |  months | currency | 
|                         |      2010 |     2009 |   growth |   2010 |                 |   growth |   2010 |    2009 |   growth | 
|                         |      GBPm |     GBPm |          |   GBPm |                 |          |   GBPm |    GBPm |          | 
+-------------------------+-----------+----------+----------+--------+-----------------+----------+--------+---------+----------+ 
| Life and pensions       |           |          |          |        |                 |          |        |         |          | 
+-------------------------+-----------+----------+----------+--------+-----------------+----------+--------+---------+----------+ 
| France                  |       393 |      379 |      7 % |  1,157 |             891 |     33 % |  1,550 |   1,270 |     25 % | 
+-------------------------+-----------+----------+----------+--------+-----------------+----------+--------+---------+----------+ 
| Ireland                 |       117 |       82 |      46% |    130 |             105 |     27 % |    247 |     187 |     36 % | 
+-------------------------+-----------+----------+----------+--------+-----------------+----------+--------+---------+----------+ 
| Italy                   |     1,542 |    1,086 |     46 % |     25 |              50 |    (50)% |  1,567 |   1,136 |     42 % | 
+-------------------------+-----------+----------+----------+--------+-----------------+----------+--------+---------+----------+ 
| Poland                  |         3 |       17 |    (84)% |    203 |             334 |    (44)% |    206 |     351 |    (46)% | 
+-------------------------+-----------+----------+----------+--------+-----------------+----------+--------+---------+----------+ 
| Spain                   |       530 |      670 |    (19)% |     60 |              67 |     (8)% |    590 |     737 |    (18)% | 
+-------------------------+-----------+----------+----------+--------+-----------------+----------+--------+---------+----------+ 
| Other Europe            |        26 |        9 |    189 % |     99 |             103 |     (5)% |    125 |     112 |     11 % | 
+-------------------------+-----------+----------+----------+--------+-----------------+----------+--------+---------+----------+ 
|                         |           |          |          |        |                 |          |        |         |          | 
+-------------------------+-----------+----------+----------+--------+-----------------+----------+--------+---------+----------+ 
| Aviva Europe            |     2,611 |    2,243 |     20 % |  1,674 |           1,550 |      8 % |  4,285 |   3,793 |     15 % | 
+-------------------------+-----------+----------+----------+--------+-----------------+----------+--------+---------+----------+ 
|                         |           |          |          |        |                 |          |        |         |          | 
+-------------------------+-----------+----------+----------+--------+-----------------+----------+--------+---------+----------+ 
|              |          |           |          |          |        |      |          |          |  |  |  |     |   |  |       | 
+--------------+----------+-----------+----------+----------+--------+------+----------+----------+--+--+--+-----+---+--+-------+ 
 
 
 
+--------------+----------+-----------+-------+----------+-------+------+----------+----------+--+--+--+----+---+--+-------+ 
| Discrete     |                           Bancassurance |              |                        |  |       |      |       | 
| quarter      |                                         |              |                 Retail |  |       |      | Total | 
+--------------+-----------------------------------------+--------------+------------------------+--+-------+------+-------+ 
|                         |        1Q |   4Q  |    Local |    1Q |             4Q  |    Local |     1Q |    4Q  |    Local | 
|                         |      2010 |  2009 | currency |  2010 |            2009 | currency |   2010 |   2009 | currency | 
|                         |      GBPm |  GBPm |   growth |  GBPm |            GBPm |   growth |   GBPm |   GBPm |   growth | 
+-------------------------+-----------+-------+----------+-------+-----------------+----------+--------+--------+----------+ 
| Life and pensions       |           |       |          |       |                 |          |        |        |          | 
+-------------------------+-----------+-------+----------+-------+-----------------+----------+--------+--------+----------+ 
| France                  |       393 |   255 |      54% | 1,157 |           1,096 |       6% |  1,550 | 1,351  |      15% | 
+-------------------------+-----------+-------+----------+-------+-----------------+----------+--------+--------+----------+ 
| Ireland                 |       117 |   134 |    (13)% |   130 |             248 |    (48)% |    247 |   382  |    (35)% | 
+-------------------------+-----------+-------+----------+-------+-----------------+----------+--------+--------+----------+ 
| Italy                   |     1,542 |   618 |     150% |    25 |             140 |    (82)% |  1,567 |   758  |     107% | 
+-------------------------+-----------+-------+----------+-------+-----------------+----------+--------+--------+----------+ 
| Poland                  |         3 |     2 |      38% |   203 |             334 |    (44)% |    206 |   336  |    (44)% | 
+-------------------------+-----------+-------+----------+-------+-----------------+----------+--------+--------+----------+ 
| Spain                   |       530 |   734 |    (28)% |    60 |              78 |    (23)% |    590 |   812  |    (27)% | 
+-------------------------+-----------+-------+----------+-------+-----------------+----------+--------+--------+----------+ 
| Other Europe            |        26 |    19 |      37% |    99 |              95 |       4% |    125 |   114  |      10% | 
+-------------------------+-----------+-------+----------+-------+-----------------+----------+--------+--------+----------+ 
| Aviva Europe            |     2,611 | 1,762 |      48% | 1,674 |           1,991 |    (17)% |  4,285 | 3,753  |      13% | 
+-------------------------+-----------+-------+----------+-------+-----------------+----------+--------+--------+----------+ 
|                         |           |       |          |       |                 |          |        |        |          | 
| Page 17                 |           |       |          |       |                 |          |        |        |          | 
+-------------------------+-----------+-------+----------+-------+-----------------+----------+--------+--------+----------+ 
|              |          |           |       |          |       |      |          |          |  |  |  |    |   |  |       | 
+--------------+----------+-----------+-------+----------+-------+------+----------+----------+--+--+--+----+---+--+-------+ 
 
9 - Trend analysis of general insurance net written premiums - discrete and 
cumulative 
+----------------+----------+-----------+----------+----------+----------+----------+----------+ 
|                                                   Net written premiums |          |          | 
+------------------------------------------------------------------------+----------+----------+ 
|                |          |           |          |          |          |     Growth on  4Q09 | 
+----------------+----------+-----------+----------+----------+----------+---------------------+ 
|                |     1Q09 |      2Q09 |     3Q09 |     4Q09 |     1Q10 | Sterling |    Local | 
|                | Discrete |  Discrete | Discrete | Discrete | Discrete |        % | currency | 
|                |     GBPm |      GBPm |     GBPm |     GBPm |     GBPm |          |        % | 
+----------------+----------+-----------+----------+----------+----------+----------+----------+ 
| UK GI          |      996 |     1,053 |      936 |      880 |      913 |       4% |       4% | 
+----------------+----------+-----------+----------+----------+----------+----------+----------+ 
| Aviva Europe   |      610 |       451 |      374 |      448 |      597 |      33% |      33% | 
+----------------+----------+-----------+----------+----------+----------+----------+----------+ 
| Delta Lloyd    |      353 |       324 |      249 |      237 |      367 |      55% |      55% | 
+----------------+----------+-----------+----------+----------+----------+----------+----------+ 
| North America  |      360 |       529 |      462 |      449 |      397 |    (12)% |    (12)% | 
+----------------+----------+-----------+----------+----------+----------+----------+----------+ 
| Other          |      148 |       123 |       99 |      112 |      191 |      71% |      71% | 
+----------------+----------+-----------+----------+----------+----------+----------+----------+ 
| Total net      |    2,467 |     2,480 |    2,120 |    2,126 |    2,465 |      16% |      16% | 
| written        |          |           |          |          |          |          |          | 
| premiums       |          |           |          |          |          |          |          | 
+----------------+----------+-----------+----------+----------+----------+----------+----------+ 
|                |          |           |          |          |          |          |          | 
+----------------+----------+-----------+----------+----------+----------+----------+----------+ 
|                |          |           |          |          |          |          |          | 
+----------------+----------+-----------+----------+----------+----------+----------+----------+ 
 
 
+----------------+-------+---------+----------+----------+----------+----------+----------+ 
|                                              Net written premiums |          |          | 
+-------------------------------------------------------------------+----------+----------+ 
|                |       |         |          |          |          |     Growth on  1Q09 | 
+----------------+-------+---------+----------+----------+----------+---------------------+ 
|                |  1Q09 |    2Q09 |     3Q09 |     4Q09 |     1Q10 | Sterling |    Local | 
|                |   YTD |     YTD |      YTD |      YTD |      YTD |        % | currency | 
|                |  GBPm |    GBPm |     GBPm |     GBPm |     GBPm |          |        % | 
+----------------+-------+---------+----------+----------+----------+----------+----------+ 
| UK GI          |   996 |   2,049 |    2,985 |    3,865 |      913 |     (8)% |     (8)% | 
+----------------+-------+---------+----------+----------+----------+----------+----------+ 
| Aviva Europe   |   610 |   1,061 |    1,435 |    1,883 |      597 |     (2)% |       1% | 
+----------------+-------+---------+----------+----------+----------+----------+----------+ 
| Delta Lloyd    |   353 |     677 |      926 |    1,163 |      367 |       4% |       7% | 
+----------------+-------+---------+----------+----------+----------+----------+----------+ 
| North America  |   360 |     889 |    1,351 |    1,800 |      397 |      10% |        - | 
+----------------+-------+---------+----------+----------+----------+----------+----------+ 
| Other          |   148 |     271 |      370 |      482 |      191 |      29% |      30% | 
+----------------+-------+---------+----------+----------+----------+----------+----------+ 
| Total net      | 2,467 |   4,947 |    7,067 |    9,193 |    2,465 |        - |     (1)% | 
| written        |       |         |          |          |          |          |          | 
| premiums       |       |         |          |          |          |          |          | 
+----------------+-------+---------+----------+----------+----------+----------+----------+ 
|                |       |         |          |          |          |          |          | 
+----------------+-------+---------+----------+----------+----------+----------+----------+ 
|                |       |         |          |          |          |          |          | 
+----------------+-------+---------+----------+----------+----------+----------+----------+ 
 
 
 
End 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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