LOUISVILLE, Ky., Oct. 28, 2016 /PRNewswire/ -- More than 60 years
after it was first introduced, the iconic Kentucky Fried
Chicken® bucket is undergoing a makeover for the way
families and friends eat today. KFC announced today the
introduction of $10 Chicken Share, a
new shareable bucket for two available at U.S. KFC restaurants
beginning Sunday, October 30.
The $10 Chicken Share bucket is a
shorter, heftier companion to the traditional KFC bucket and can be
filled with nine Extra Crispy™ Chicken Tenders; six
pieces of fried chicken; enough Popcorn Nuggets for two; or, where
available, 12 Hot Wings™—all freshly, hand prepared by
cooks in KFC restaurants all day, every day.
The introduction of $10 Chicken
Share is part of KFC's continued commitment to evolve the brand for
consumers today. After bringing founder Colonel Harland Sanders' legendary character back to the
marketing spotlight and making a recommitment to his brand
standards, KFC is now turning its attention to creating new menu
items that appeal to tastes and occasions of the modern diner.
Following the successful launch of spicy, smoky, crispy Nashville
Hot Chicken, the $10 Chicken Share is
intended to provide an easy option for the contemporary family.
"We put our sharpest marketers on the impossible task to create
a value offer for two people," said Kevin Hochman, Chief
Marketing Officer for KFC U.S. "And after a huge
amount of customer research they came back with a novel idea –
make the KFC bucket smaller! Genius!"
The $10 Chicken Share will make
its television debut on Sunday, October
30 in a series of ads featuring the totally real football
team the Kentucky Buckets, Coach Colonel Rob Riggle.
$10 Chicken Share for two joins
KFC's lineup of value meals, including $20 Fill Up™ for four and $5 Fill Up for one, for a finger lickin' good
meal at any time. It will be available in KFCs across the U.S.
beginning Sunday, October 30.
About KFC
KFC Corporation, based in Louisville,
Ky., is the world's most popular chicken restaurant chain. KFC
specializes in Original Recipe®, Extra Crispy™, Kentucky
Grilled Chicken® and Extra Crispy™ Tenders, Hot Wings™,
Go Cups, KFC Famous Bowls®, Pot Pies, freshly hand
prepared chicken sandwiches, biscuits and homestyle side items.
There are more than 20,000 KFC outlets in more than 125 countries
and territories around the world. KFC Corporation is a subsidiary
of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For
more information, visit www.kfc.com. Follow KFC on Facebook
(www.facebook.com/kfc), Twitter (www.twitter.com/kfc) and Instagram
(www.instagram.com/KFC).
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SOURCE KFC