Brand on target to fulfill goal to remove
artificial colors and flavors;
Deepens pledge to meet consumers’ desire for
simplicity, transparency and choice
Taco Bell® today extended its long-standing promise to deliver
quality food at great value by announcing that 100% of its more
than 6,000 U.S. corporate and franchise-owned restaurants will
exclusively serve cage-free eggs by December 31, 2016. After
several years of planning, the brand expects to be the first
national quick service restaurant to completely implement the
change, outpacing some competitive implementation timelines by
years. According to the Humane Society of the United States,
approximately 500,000 hens each year will benefit from this
change.
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“We are a brand that has our finger on the pulse of not only
what appeals to our customers’ tastes but also the issues they care
most about, and they tell us they want food that’s simple and easy
to understand,” said Brian Niccol, CEO, Taco Bell Corp.
“Implementing this change at record pace underscores that we are
always listening and responding to our customers, while doing what
is right for our business.”
The move also supports the brand’s focus on disrupting the
breakfast market with fun, craveable menu items that feature eggs,
like the A.M. Crunchwrap, Biscuit Taco and breakfast burritos.
Teaming with its strategic partner, Taco Bell will transition to
cage-free eggs in an industry-leading 12-month time frame. Taco
Bell’s eggs will be verified as “American Humane Certified” based
on cage-free egg production standards set by the American Humane
Association.
“Delivering a sustainable and safe egg supply to Taco Bell
restaurants nationwide in one year is possible due to the brand’s
large yet flexible infrastructure, and years of close collaboration
with our partners,” Liz Matthews, Chief Food Innovation Officer,
Taco Bell Corp.
Cage-free egg production supports the natural behaviors of hens,
including walking, spreading of wings, nesting, and perching, and
can lead to animals exhibiting lower levels of stress.
“Taco Bell has catapulted itself ahead of other major restaurant
chains. Switching to 100 percent cage-free eggs by the end of 2016
is a tremendous commitment that will quickly improve the lives of
countless animals and further cement the future of egg production
as being one without cages,” said Josh Balk, Senior Food Policy
Director, The Humane Society of the United States.
Food for All Milestones Met
Taco Bell also confirmed that by the beginning of 2016, it will
deliver on its stated goal of removing artificial flavors and
colors, added trans fat, high fructose corn syrup, and
unsustainable palm oil from its core menu items. The company also
plans to introduce aspartame-free diet Pepsi products in all of its
U.S. restaurants beginning in early 2016.
With an eye to the future, the company plans to expand its
policies related to food simplicity, transparency and choice in
coming months, to complement its stated goal of eliminating
additional preservatives and additives where possible by end of
2017.
“Ingredient transparency is more important than ever to the next
generation of Taco Bell customers. That is why we remain hungry and
challenge ourselves to set ambitious yet achievable commitments
that make our food better, without ever compromising the flavor
that our fans crave,” said Matthews.
Taco Bell’s food journey spans over a decade, and has included a
15 percent sodium reduction across the menu, the removal of all
kid’s meals from the menu in U.S. stores, and the introduction of
the Cantina Power Menu™ for fans looking for options that are
high-protein and under 500 calories. Over the years, Taco Bell has
also removed additives such as BHA/BHT, HVPs, MSG and
Azodicarbonamide from its food. The brand is also the first QSR to
serve American Vegetarian Association-certified (AVA) menu items,
empowering customers to select from millions of customizable
vegetarian options.
Check out Taco Bell’s new website, ta.co, for customized
ordering, as well as helpful food resources such as full ingredient
statements and a nutrition calculator to help customers make
informed choices that fit their lifestyle. Taco Bell’s social
channels also help fans stay up to date on the latest Taco Bell
news: Facebook.com/tacobell (Facebook), YouTube.com/tacobell
(YouTube), @TacoBell (Twitter), tacobell (Instagram) and @tacobell
(Periscope).
About Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE:YUM),
is the nation's leading Mexican-inspired quick service restaurant.
Taco Bell serves made to order and customizable tacos, burritos,
and specialties such as the exclusive Doritos® Locos Tacos,
gourmet-inspired Cantina Power® Menu, lower in calorie Fresco
options and is the first QSR restaurant to offer American
Vegetarian Association (AVA)-certified menu items. Taco Bell
Breakfast offers portable, classic items such as the A.M.
Crunchwrap, Biscuit Taco and signature breakfast burritos. The
company encourages customers to “Live Más,” both through its food
and in ways such as its Feed The Beat® music program and its
nonprofit organization, the Taco Bell® Foundation™. Taco Bell and
its more than 350 franchise organizations have nearly 6,000
restaurants across the United States that proudly serve more than
36 million customers every week.
Like: Facebook.com/tacobellFollow: @TacoBell (Twitter) and
tacobell (Instagram)Subscribe: YouTube.com/tacobell
View source
version on businesswire.com: http://www.businesswire.com/news/home/20151116005765/en/
Taco Bell Corp.Alec Boyle,
949-863-8423Alec.Boyle@yum.comorEdelmanErin Farkaly,
415-202-3503Erin.Farkaly@edelman.com
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