LOUISVILLE, Ky., Sept. 10, 2015 /PRNewswire/ -- Kentucky
Fried Chicken® was built on Colonel Harland
Sanders' values. This month, KFC asks Americans to join them
in following in his philanthropic footsteps with the launch of Add
Hope, a global initiative to improve the lives of millions
struggling with hunger throughout the world.
KFC's Add Hope platform will provide funds to supply food to the
world's underprivileged via the United Nations World Food Program
(WFP), which helps 80 million people struggling with hunger across
75 countries. KFC employees in the 4,000+ restaurants around the
country are also encouraged to support local communities through
volunteerism and KFC's local food donation programs.
Raising money to help feed the world's hungry is an effort the
Colonel would proudly stand behind. When asked about his
philanthropic efforts, Colonel Sanders once said, "I never had any
desire to be the richest man in the cemetery." After selling
Kentucky Fried Chicken, he donated much of his wealth to the
betterment of those less fortunate, disseminating it among
charities, churches, and hospitals.
"KFC is a global organization built on the values of one
incredible man, Colonel Sanders," said Jason Marker, President, KFC US. "Colonel
Sanders helped people wherever he went, all around the world, and
we are continuing with that great tradition by driving a movement
to end world hunger through Add Hope."
Since 2007, Yum! Brands including KFC, has helped raise
$600 million for the World Food
Program and other hunger relief organizations to provide 2.4
billion meals to those in need. To date, 1.5 million of the
company's employees, franchisees and their families have
volunteered millions of hours to aid these hunger relief efforts in
communities worldwide.
Through September 28, 2015, KFC
gives customers and fans three ways to donate to the Add Hope
initiative:
- Donate in-store at participating restaurants; a $1 donation feeds 4.
- Donate by texting KFCWHR to 90999 to
automatically donate $5.
- Donate at addhope.kfc.com
About KFC
KFC Corporation, based in Louisville,
Ky., is the world's most popular chicken restaurant chain.
KFC specializes in Original Recipe®, Extra Crispy™, Kentucky
Grilled Chicken® and Extra Crispy™ Strips, Hot Wings™, Go Cups,
Famous Bowls™, Pot Pies, freshly made chicken sandwiches, biscuits
and home-style side items. There are more than 19,400 KFC outlets
in 120 countries and territories around the world. KFC Corporation
is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.) For more
information, visit www.kfc.com. Follow KFC on Facebook
(www.facebook.com/KFC) and Twitter (www.twitter.com/kfc).
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SOURCE KFC Corporation