World's largest economy brand joins with Bob Ross Company to bid
final farewell to hotel art of yesteryear; wraps up $103 million in renovations
PARSIPPANY, N.J., Nov. 29, 2016 /CNW/ -- Coming off the heels of
its critically-acclaimed, first-ever "hotel art" show in
New York City, Super 8®
is bringing its eclectic gallery of hotel kitsch to Art Basel in Miami, where later this week, for one night
only, members of the public can take home their very own piece of
Super 8 history—for free.
Showcasing an entirely new assortment of works, "When The Art
Comes Down: Works from the Super 8 Collection – Miami Edition," is
a final farewell to the last remaining pieces of Super 8's
"not-so-super" art and comes just as the brand prepares to wrap up
the largest redesign in its more than 40-year history. A multi-year
journey, the redesign represents more than $103 million in renovations by Super 8 hotel
owners across nearly 1,800 properties throughout the U.S. and
Canada.
This week's gallery event will be held on Thursday, December 1, in Miami's Wynwood neighborhood at 2213 NW 2nd
Avenue from 7:00 p.m. - 10:00 p.m.
EST.
"When we created this concept earlier in the year, we had no way
of predicting the overwhelming response it would illicit from both
guests and art lovers alike," said Mike
Mueller, Super 8 brand senior vice president. "There was
such demand, complemented by real excitement for how Super 8 has
evolved, that we couldn't resist bringing the show to Miami and giving these last few pieces a fun,
final farewell."
In a whimsical nod to one of the world's most beloved art icons,
Super 8 is also teaming up with Bob Ross Company, the art company
of Florida native Bob Ross, to infuse his signature style into
elements of the brand's latest gallery. From a live demonstration
of how to apply Ross's Wet-on-Wet® technique when
recreating "hotel art masterpieces" to renaming the works on
display to reflect his soft spoken "happy tree" type commentary,
Ross's presence will be evident throughout the gallery in clever
and playful ways.
Super 8's redesign centers around elevated guestrooms that
feature new bedding and curtains, a refreshed color palette, sleek
finishings, modern amenities and signature black and white artwork
built into each guestroom's headboards. Each piece of art is
hyper-localized, and emits a contemporary, postcard-feel while
depicting iconic landmarks and landscapes specific to each
hotel.
For more information on "When the Art Comes Down: Works from The
Super 8 Collection – Miami Edition," visit
www.super8artshow.com.
About Super 8
Part of Wyndham Hotel Group, Super
8® is one the most well-known hotel brands in the world
with more than 2,700 locations around the globe, more than any
other economy lodging provider. Created in 1973, Super 8 is
undergoing an all-encompassing transformation that will touch all
of its nearly 1,800 North American hotels by the early 2017,
modernizing the brand and cementing it as a leader in the economy
lodging space. Reservations and information are available by
visiting www.super8.com. Guests can follow Super 8 on Instagram at
https://www.instagram.com/super8hotels/.
Each Super 8 hotel is independently owned and operated
under a franchise agreement with Super 8 Worldwide, Inc. (SWI), or
its affiliate. SWI is a subsidiary of Wyndham Hotel Group, LLC and
parent company Wyndham Worldwide Corporation (NYSE: WYN). Guests
can earn and redeem points through Wyndham Rewards®, the
brand's guest loyalty program. Travelers can join the free program
at www.wyndhamrewards.com.
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SOURCE Super 8