Ree Drummond Collaborates with Walmart to Bring Country Charm to the Kitchen in the All New Pioneer Woman Collection
August 31 2015 - 2:00PM
Business Wire
Influential Culinary Maven Joins Forces with
Industry-Leading Retailer to Launch New Vintage-Inspired Housewares
Collection
Ree Drummond, the force behind the wildly popular The Pioneer
Woman blog, host of her own show on the Food Network, and New York
Times bestselling cookbook author is launching an extensive
collection of modern country housewares exclusively at Walmart.
Featuring tableware, glassware, cookware, bakeware and more, the
collection evokes Ree’s fresh and fun country style and joins
Walmart’s broad assortment of affordable home and kitchen products.
The Pioneer Woman collection includes items for every step
in the kitchen – prep, cook, serve, dine and drink!
In partnership with Gibson Overseas, Inc., a leading
producer of tabletop and houseware items, Ree’s collection will
launch exclusively on Walmart.com starting Sept. 1 and in Walmart
stores beginning on Sept. 14. With colorful hues and brilliant
florals, the items have a true sense of Ree’s rustic flair. The
Pioneer Woman collection showcases playful mix-and-match
tableware that makes hosting a breeze. The cast iron cookware and
durable Dutch ovens combine functionality and style to cater to
home cooks everywhere. Additionally, the collection’s pressed glass
goblets and tumblers are sure to shine in any tablescape! With
competitive pricing and ease of use, The Pioneer Woman
collection is a great addition to Walmart’s wide array of kitchen
must-haves.
“With Ree’s powerful presence and eye for beautiful details, we
are thrilled to be working hand in hand with her to create a
high-quality and practical collection,” said Sal Gabbay, CEO of
Gibson. “The Pioneer Woman essence is present in
every piece in the line, and we look forward to its debut at
Walmart.”
“Walmart is delighted to be the exclusive home of The Pioneer
Woman collection throughout the holiday season,” said Shelley
Huff, vice president of cook, dine kitchen electronics for Walmart
U.S. “This collection is an exciting, fresh line of kitchen and
tableware that has something for everyone – the charm for small
family dinners, the style for entertaining friends and the great
quality for serious cooks.”
The Pioneer Woman collection will retail from $1.99 - $99
in Walmart stores nationwide and Walmart.com in September 2015. For
more information on The Pioneer Woman collection, please
visit www.walmart.com/thepioneerwoman.
About Gibson Overseas,
Inc.
Gibson Overseas, Inc. is a global fourth generation
company and leader in the tabletop and housewares industries. For
over 30 years, the company has provided the world’s leading
retailers with the Gibson Everyday (now Gibson home), Gibson ELITE,
and Elite Couture brands. Gibson’s style leadership is widely
available as a private label resource and through license
partnerships with global brands.
About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world
save money and live better – anytime and anywhere -- in retail
stores, online, and through their mobile devices. Each week, more
than 250 million customers and members visit our 11,202 stores
under 71 banners in 27 countries and e-commerce websites in 11
countries. With fiscal year 2014 sales of over $473 billion,
Walmart employs more than 2 million associates worldwide. Walmart
continues to be a leader in sustainability, corporate philanthropy
and employment opportunity. Additional information about Walmart
can be found by visiting http://corporate.walmart.com on
Facebook at http://facebook.com/walmart and on Twitter
at http://twitter.com/walmart. Online merchandise sales are
available
at http://www.walmart.com and http://www.samsclub.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20150831006053/en/
WalmartKory Lundberg, 800-331-0085orFor WalmartJessica Lieu,
jlieu@konnect-pr.comorClaire Grady,
cgrady@konnect-pr.comwww.konnect-pr.com
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