VAN NUYS, Calif., July 28, 2015 /PRNewswire/ -- MGA Entertainment
(MGAE), the world's largest privately owned toy company, relaunches
its popular fashion doll franchise, Bratz®, after a few
years on hiatus. The core Bratz dolls, Cloe, Yasmin, Jade and
Sasha, are back along with the newest member to their group of
besties, Raya. Walmart carries the newly-launched collection of
dolls and playsets encouraging girls to tap into their creativity
and imagination to create their own worlds. Also, Walmart unveils a
line dedicated to a favorite childhood pastime, "Sleepover Party,"
available exclusively at Walmart stores nationwide and on
Walmart.com.
Bratz's "Sleepover Party" Walmart specialty assortment includes
dolls in cozy pajamas and all the essentials needed for slumber
party fun such as an extra outfit, slippers, eye mask, snacks and
more. Additionally, Walmart offers sleepover playsets that allow
additional imaginative play.
"Together with Walmart, we hope these new Bratz dolls will
empower girls to explore their creative sides and help them express
their unique qualities through play," said Anne Gates, President of MGA Entertainment.
"Walmart provides us with an incredible avenue to reach a wide
range of families across the nation and introduce Bratz to a whole
new generation of kids."
"Walmart continues to deliver the most sought-after toys to our
shoppers," said Anne Marie Kehoe,
Vice President of Toys at Walmart. "We can't wait to see the
excitement the new Bratz collection brings to our consumers across
the country."
To check out the brand new Bratz dolls and exclusive offerings
at Walmart, please visit www.walmart.com.
About MGA Entertainment
MGA Entertainment, a consumer entertainment products company
headquartered in Van Nuys,
California, manufactures innovative lines of proprietary
products for the toy and consumer electronics market. The company
licenses its products in such areas as home decor, stationery and
sporting goods. The MGA family includes award-winning brands such
as Little Tikes®, Lalaloopsy™, Moxie Girlz™, Mooshka™, Bratz®, Vi
and Va™, and Zapf Creation®.
About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world
save money and live better – anytime and anywhere – in retail
stores, online, and through their mobile devices. Each week, we
serve nearly 260 million customers who visit our 11,462 stores
under 65 banners in 28 countries and e-commerce websites in 11
countries. With fiscal year 2015 revenue of $486 billion, Walmart employs more than 2 million
associates worldwide. Walmart continues to be a leader in
sustainability, corporate philanthropy and employment opportunity.
Additional information about Walmart can be found by visiting
http://corporate.walmart.com on Facebook
at http://facebook.com/walmart and on Twitter
at http://twitter.com/walmart. Online merchandise sales are
available
at http://www.walmart.com and http://www.samsclub.com.
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SOURCE MGA Entertainment