UnitedHealthcare’s Baby Blocks Helps Expectant Mothers in Kansas Deliver Healthy Babies
August 14 2015 - 8:55PM
Business Wire
- Expectant mothers who enroll in the
online program receive better pre- and postnatal care, keep
healthy-baby appointments and maintain healthy behaviors throughout
pregnancy
- Interactive incentive program
available to Kansans enrolled in UnitedHealthcare Medicaid
plan
Expectant mothers who enroll in UnitedHealthcare Community
Plan’s Baby Blocks® interactive incentive program receive
better pre- and postnatal care, keep healthy-baby appointments and
maintain healthy behaviors through their pregnancies, as well as
deliver healthy babies.
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(L-R) Jeff and Grace Wright speak with
Geovannie Gone with UnitedHealthcare at the Community Baby Shower
hosted by UnitedHealthcare Community Plan of Kansas at the Western
Plains Medical Complex in Dodge City. At the baby shower, parents
were able get answers to their questions about their pregnancy and
receive tips for taking care of their babies, including information
on prenatal and postpartum care, and child-care safety. Attendees
also received information about UnitedHealthcare's Healthy First
Steps case management program and Baby Blocks, a free online
wellness-incentive program (Photo: Craig Hacker).
Baby Blocks helps manage doctor visits and other baby
care during pregnancy and the first two years of their baby’s life.
The interactive tool is available to women covered by
UnitedHealthcare Community Plan in 14 states, including Kansas.
Expectant moms receive incentives for completing prenatal,
postpartum and healthy-baby appointments. Users can access Baby
Blocks via the app on their iPhones and Android
smartphones.
“We have received much positive feedback from moms and
moms-to-be using UnitedHealthcare’s Baby Blocks,” said Tim Spilker,
CEO of UnitedHealthcare Community Plan of Kansas. “This is a fun
and easy-to-use tool that expectant moms and new moms can use to
help find maternity coaches, schedule appointment reminders and
receive health tips that give mothers the opportunity to improve
their health and the health of their babies.”
In Kansas, the infant mortality rate is more than 6 per 1,000
live births, ranking the state 25th, according to United Health
Foundation’s 2014 America’s Heath Rankings® report. And more than 7
percent of babies weigh less than 2,500 grams (5 pounds, 8 ounces).
Baby Blocks can help increase safe and healthy pregnancies
and deliveries. Since its launch less than a year ago in Kansas,
more than 54 percent of eligible women have enrolled, and 1,487
babies have been born.
The program enables users to receive email appointment alerts
and wellness-related text messages, connect directly with maternity
nurses and earn rewards for keeping the appointments. Rewards
include gift cards to retail outlets, and maternity-related items
such as teething rings, diaper bags, thermometers and other
items.
UnitedHealthcare offers health benefits, including
employer-sponsored, Medicare and Medicaid health plans, to nearly
540,000 people in Kansas and partners with more than 14,000 care
providers and 158 hospitals across the state.
About UnitedHealthcare
UnitedHealthcare is dedicated to helping people
nationwide live healthier lives by simplifying the health care
experience, meeting consumer health and wellness needs, and
sustaining trusted relationships with care providers. The company
offers the full spectrum of health benefit programs for
individuals, employers, military service members, retirees and
their families, and Medicare and Medicaid beneficiaries, and
contracts directly with more than 850,000 physicians and care
professionals, and 6,000 hospitals and other care facilities
nationwide. UnitedHealthcare is one of the businesses of
UnitedHealth Group (NYSE:UNH), a diversified Fortune 50 health and
well-being company. For more information, visit UnitedHealthcare at
www.uhc.com or follow @myUHC on Twitter.
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version on businesswire.com: http://www.businesswire.com/news/home/20150814005708/en/
UnitedHealthcareMolly McMillen,
952-931-6029molly.mcmillen@uhc.com
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