By David Román 

MADRID-- Emilio Botín, chairman of Banco Santander SA and widely regarded as one of the most powerful people in Spain over the past three decades, has died of a heart attack at the age of 79.

Santander's board planned to meet later in the day to pick a successor to Mr. Botín, who built up the bank from a small regional lender into the largest bank in the eurozone by market value.

In recent years, Mr. Botín had privately expressed a preference for his daughter Ana Patricia, who runs the bank's U.K. operations, to succeed him at the helm, according to bankers. They view Matías Rodríguez Inciarte, Santander's deputy chairman, as another possible candidate.

Uncertainty over the succession drove Santander's shares lower Wednesday. At midmorning they traded down 1.8%.

Spanish Prime Minister Mariano Rajoy called Mr. Botín's death a loss for the country, as he was a driver of corporate Spain's international expansion.

"This has been a surprise, since I just had a meeting with him last week and he looked to be well, in great shape," Mr. Rajoy added. "It's a big blow."

Calling Mr. Botín "a pioneer," Sergio Ermotti, CEO of Swiss bank UBS AG said his death was "a great loss to the industry."

Mr. Botín was born in 1934 in Santander, a small city on the northern coast of Spain, traditionally the busiest trading port for the Castille region.

The Botíns have controlled Banco Santander since the early 20th century, when Emilio Botín's grandfather became chairman. Emilio Botín became a board member in 1960, and succeeded his father as chairman in 1986.

An able negotiator, Mr. Botín took advantage of government plans to force mergers in Spain's banking sector, with the aim of creating larger lenders that would better able to compete in the European market.

The implosion of larger rival Banesto SA, which was taken over by the government in late 1993, offered a key opening for Mr. Botín, who secured the purchase of the troubled lender at an auction the next year.

From that point, Mr. Botín increased the scale of Santander through an aggressive series of acquisitions, gaining a reputation for deal-making that soon went beyond Spanish borders.

The purchase of the U.K.'s Abbey National in 2004, a then-rare move by a Spanish company into the British market, was a key step along the way.

Several acquisitions in Latin America have also contributed to Santander's rapid growth, but it was a move in Italy--for centuries a tough market for Spanish businesspeople--that many regard as Mr. Botín's greatest hit, said Nick Anderson, an analyst at Berenberg Bank.

In 2007, Banco Santander made a 50% profit on the sale of Italy's Antonveneta to rival bank Banca Monte dei Paschi di Siena, for EUR9 billion euros ($11.7 billion)--just a few days after it bought Antonveneta.

The deal was the closing touch to a series of transactions that had resulted in Santander taking over Antonveneta--which it touted as a first step on a planned expansion in Italy that never happened--as part of a combined deal to buy Dutch lender ABN-Amro.

The sheer complexity of the ABN deal, involving several other European banks, the unusual speed with which Antonveneta was bought and sold and the large premium for the deal are all cited by observers as hallmarks of Mr. Botín's business acumen.

Mr. Botín was "a legendary character...[and] a phenomenal deal maker" whose passing marked "the end of an era," Mr. Anderson said.

An avid golfer, one of his daughters was married to golf star Severiano Ballesteros, Mr. Botín was also a big fan of Formula One motor racing, which Santander sponsored, and especially Spanish former World Champion Fernando Alsonso.

Write to David Román at david.roman@wsj.com

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