Sun Life Financial teams up with the Canadian Football
League in the fight against diabetes
TORONTO,
Sept. 18, 2015 /CNW/ - Join Sun Life
Financial Inc. (TSX: SLF) (NYSE: SLF) on September 21, 2015 as we proudly launch the Sun
Life Financial Kick Diabetes program in support of the Canadian
Diabetes Association (CDA) and Diabète Québec. In collaboration
with the Canadian Football League (CFL), Sun Life is donating
$65,000 as part of this initiative to
the fight against diabetes.
WHAT: |
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Media breakfast to launch the Sun
Life Financial Kick Diabetes program |
WHO: |
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- Lisa Ritchie, Senior Vice-President & Chief Marketing
Officer, Sun Life Financial
- Rick Blickstead, President & Chief Executive Officer,
Canadian Diabetes Association
- Jeffrey L. Orridge, Canadian Football League
Commissioner
- John Chick, Defensive end, Saskatchewan Roughriders, Canadian
Football League
- Simoni Lawrence, Linebacker, Hamilton Tiger-Cats, Canadian
Football League
- SirVincent Rogers, Offensive Lineman, Ottawa REDBLACKS,
Canadian Football League
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WHEN: |
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Monday, September 21 at 9:30 a.m.
EST |
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WHERE: |
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Real Sports Bar & Grill, second
floor (15 York Street, Toronto) |
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WHY: |
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The Sun Life Financial Kick Diabetes
program will connect CFL fans with their favourite players through
social media interaction to encourage Canadians to take a type 2
diabetes online risk test at www.sunlifekickdiabetes.ca. Team Sun
Life captain, John Chick of the Saskatchewan Roughriders, will
participate in weekly Twitter challenges against other CFL players
from each of the nine teams, competing for the highest number of
retweets. |
Team Sun Life:
The following CFL players form Team Sun Life and
will be engaging fans through tweets, photos and videos to raise
awareness for diabetes and its related complications:
- John Chick - Saskatchewan
Roughriders
- Rolly Lumbala - BC Lions
- Calvin McCarty - Edmonton
Eskimos
- Charleston Hughes - Calgary
Stampeders
- Matt Bucknor - Winnipeg Blue
Bombers
- Simoni Lawrence - Hamilton
Tiger-Cats
- Swayze Waters - Toronto
Argonauts
- Marc-Olivier Brouillette -
Montreal Alouettes
- SirVincent Rogers - Ottawa REDBLACKS
About Sun Life Financial
Celebrating 150 years in 2015, Sun Life Financial is a leading
international financial services organization providing a diverse
range of protection and wealth products and services to individuals
and corporate customers. Sun Life Financial and its partners have
operations in a number of markets worldwide, including Canada, the United
States, the United Kingdom,
Ireland, Hong Kong, the
Philippines, Japan,
Indonesia, India, China,
Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30,
2015 the Sun Life Financial group of companies had total
assets under management of $808
billion. For more information please visit
www.sunlife.com.
Note to editors: All figures in Canadian dollars.
SOURCE Sun Life Financial