MIAMI, Nov. 13, 2015 /PRNewswire/ -- Live from
25-stories above a remote St.
Kitts rainforest or a natural waterslide in Puerto Rico, Royal Caribbean International
will be bringing a first-of-its-kind live, interactive experience
to adventure seekers through the launch of COME SEEK LIVE.
Running through the social media app Periscope and showcased on
billboards on the streets of New York
City this latest activation of the brand's new "Come
Seek" campaign enables seekers and explorers to interact in
real time with adventurers aboard the high tech ship, Anthem of
the Seas as she sails to five distinct Caribbean destinations.
The COME SEEK LIVE experience brings adventures only
found on Royal Caribbean International and some of the destinations
the cruise line visits to life using Periscope. It will allow
followers from around the world the opportunity to experience the
adventures of influential seekers via live-streaming of 13 live
broadcasts from five islands over seven days, beginning
today. Streaming events will begin at the Las Playas natural
water slide in Puerto Rico and
adventure-hop from playing with green monkeys at the Wildlife
Reserve in Barbados to riding ATVs
in St. Maarten or enjoying a
post-expedition refreshment made by a robot at Anthem's
Bionic Bar. Periscope followers will be able to direct the
adventurers next steps with the unfolding story showing followers
what they could be doing right at that moment onboard a Royal
Caribbean adventure.
"COME SEEK LIVE is an exciting way for Royal Caribbean to
challenge the misperceptions travelers have about the cruise
industry. We are continually evolving the experience across our
fleet, designing adventures that inspire and excite our travelers,"
said Jim Berra, senior vice
president and chief marketing officer, Marketing, Royal Caribbean
International. "It is natural that we would bring this innovation
to the transformation of our marketing as well, especially as we
recognize that millennials require us to communicate with them
using new channels."
Royal Caribbean developed the
first-of-its-kind distribution platform using their
industry-leading VOOM wireless connectivity – the fastest internet
at sea – to beam the Come Seek adventures to the streets of
New York. COME SEEK LIVE
will be streamed to subway displays and newsstand screens at
hyper-targeted locations around the city including Grand Central,
Penn Station, Union Square, West 14th and 7th
Ave., 86th and Lexington Ave., Brooklyn Bridge-City
Hall, and Fulton Center.
To join in the COME SEEK LIVE expedition, follow Royal
Caribbean on Periscope at www.Periscope.TV/RoyalCaribbean, watch
for #COMESEEKLIVE or follow participating influencers
including entrepreneurial action heroes High On Life and Periscope
wizard Dan Moore.
"Come Seek", the new brand campaign from Royal Caribbean,
is a call to travelers who want more than to sightsee along the
beaten path. It's for adventurers who don't just want, but require,
immersive, culturally rich travel. Royal Caribbean delivers
adventure both onboard and with exciting and culturally rich
experiences in destinations around the world. Seekers are
introduced to these destinations with experiential excursions, such
as an Ocean Racing Experience in Antigua, which matches two guest teams of six
each with professional yachties in head to head competition, and a
Mountain Top Downhill Trek through historic plantation ruins in
St. Maarten.
For more on the "Come Seek" campaign elements visit
www.RoyalCaribbeanPressCenter.com.
Royal Caribbean International is an award-winning global cruise
brand with a 46-year legacy of innovation and introducing industry
"firsts" never before seen at sea. The cruise line features
an expansive and unmatched array of features and amenities only
found on Royal Caribbean including, jaw-dropping, Broadway-style
entertainment and industry-acclaimed programming that appeals to
families and adventurous vacationers alike. Onboard, guests are
catered to with the cruise line's world-renowned friendly and
engaging Gold Anchor Service by every staff and crew member. Royal
Caribbean has been voted "Best
Cruise Line Overall" for 12 consecutive years in the Travel Weekly
Readers Choice Awards.
The cruise line sails 23 of the world's most innovative cruise
ships to the most popular destinations in Bermuda and the Caribbean, Europe, Canada and New England, Alaska, South
America, Asia, and
Australia and New Zealand. Media can stay up-to-date by
following @RoyalCaribPR on Twitter, and visiting
RoyalCaribbeanPressCenter.com. For additional information or to
make reservations, vacationers should call their travel agent;
visit RoyalCaribbean.com; or call (800) ROYAL-CARIBBEAN.
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SOURCE Royal Caribbean International