NEW YORK and LOS ANGELES, Sept. 30,
2015 /PRNewswire/ -- Water Cooler Group is proud
to announce that two of its divisions have been selected to work
with modern luxury global vacation brand Celebrity Cruises, pending
successful contract negotiations. Media Storm LLC, the second
largest independent media agency in the U.S., will manage media
buying and planning, while JubaPlus will deliver and execute
advanced data analytics and media mix modeling.
"As Celebrity Cruises continues to grow globally, we are focused
on innovative, business-oriented solutions that will deliver an
increased return and profitability, and that's why we are so
excited to work with Media Storm," said Lisa Lutoff-Perlo, President and CEO, Celebrity
Cruises. "By offering in-depth analytics and measurement of
all of our media activity, Media Storm will help to ensure that our
investments are maximized, by offering the precision we need to
reach the modern luxury traveler who seeks the experience only
Celebrity Cruises can provide."
Media Storm and JubaPlus will work on comprehensive hyper-local
and national campaigns focusing on analytics and media mix
modeling; media buying and planning; and digital marketing.
"Celebrity Cruises offers an unmatched travel experience," said
Craig Woerz, co-founder and Managing
Partner at Water Cooler Group. "We are thrilled to be a part of the
team and look forward to helping to drive demand with strategically
focused, data-fueled, innovative media campaigns," he added.
The partnership, pending finalization of the contract, commences
in September of 2015.
About Celebrity Cruises
Celebrity Cruises' iconic "X"
is the mark of modern luxury, with its cool, contemporary design
and warm spaces; dining experiences where the design of the venues
is as important as the cuisine; and the amazing service that only
Celebrity Cruises can provide, all created to provide an
unmatchable experience for vacationers' precious time. Celebrity
Cruises' 10 ships offer modern luxury vacations visiting all seven
continents. Celebrity also presents immersive cruisetour
experiences in Alaska and Canada
Celebrity Cruises is one of six cruise brands operated by global
cruise vacation company Royal Caribbean Cruises Ltd. (NYSE, OSE:
RCL). For more information, visit
www.celebritycruises.com.
About Media Storm
Media Storm is the
second largest independent media planning and buying shop in the
U.S. They are a division of Water Cooler Group and work with
some of the most well known digital, entertainment and retail
brands. Media Storm brings a unique media model that places
balances brands as both a spender and a partner to amplify their
budgets and ROI. Founded in 2001, it has offices in
New York City, Los Angeles and Connecticut. Its clients
include Open Road Films, Memorial Sloan Kettering, Phillips 66,
Mohegan Sun, Forever21 and NJOY. For more information, visit
www.mediastorm.biz.
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SOURCE Media Storm