ATLANTA, Feb. 28, 2017 /PRNewswire/ -- Virtual
reality is no longer just for computer games, as virtual reality
headsets are the newest tool to help consumers select a new home
from PulteGroup (NYSE: PHM), one of the nation's largest
homebuilders.
Homebuyers can now don goggles and take a virtual tour of their
potential future home at PulteGroup's Starkey Ranch community near
Tampa, Florida, and at its active
adult community The Retreat at Carmel in Carmel, New York.
"The VR experience is a phenomenal selling tool, especially with
a new community like Starkey Ranch that still has its model homes
under construction," says Sean
Strickler, division president for the West Florida operations.
"The breathtaking views of our home sites speak for themselves,
but consumers want to see the inside of our homes and virtual
reality can make that happen. With a headset, guests can see the
home's features and get a sense of how the spaces will feel like as
they 'walk' through them. The technology allows potential buyers to
really experience the home, which makes them feel much more
comfortable with their purchase decision."
The virtual reality experience at Starkey Ranch is based on live
tours, which means that PulteGroup took existing, decorated homes
that exist in other communities to create the virtual experience.
You can experience Starkey Ranch's Valleybrook floorplan at
http://bit.ly/2lkIB4l
The Retreat at Carmel by Pulte
Homes, about 10 minutes from Westchester,
New York, offers 27 stacked flat condos and won't have a
designer-decorated model in place until summer of 2017. The
community offers a virtual reality experience using
computer-generated imagery (CGI) onsite at the community, said
Matt Roesch, vice president of sales
for the Company's New
Jersey/New York
operations.
"For many homebuyers, it can be very difficult to visualize the
depth of a space or imagine themselves living in a particular home.
With our sales model still several months away from completion, we
needed out-of-the-box thinking to get buyers into the community and
comfortable enough to sign a contract. It has definitely helped
drive traffic and led to about a third of the stacked condos
sold."
Interested buyers can visit the sales center to experience the
virtual tour on a big screen TV while using the goggles to walk
around every space in the home. The goggles are plugged into the
consumer's smartphone and experience it either in the sales center
or even when they're home.
Experience the Drumlin floorplan at The Retreat at Carmel at http://bit.ly/2k43Fe1
For more information about Starkey Ranch, visit
www.pulte.com/StarkeyRanch or The Retreat at Carmel, visit www.pulte.com/carmel.
About PulteGroup, Inc.
PulteGroup, Inc. (NYSE: PHM),
based in Atlanta, Georgia, is one
of America's largest homebuilding companies with operations in
approximately 50 markets throughout the country. Through
its brand portfolio that includes Centex, Pulte Homes, Del Webb, DiVosta Homes and John Wieland Homes and Neighborhoods, the
company is one of the industry's most versatile homebuilders able
to meet the needs of multiple buyer groups and respond to changing
consumer demand. PulteGroup conducts extensive research to
provide homebuyers with innovative solutions and consumer inspired
homes and communities to make lives better.
For more information about PulteGroup, Inc. and PulteGroup
brands, go to pultegroupinc.com; www.pulte.com; www.centex.com;
www.delwebb.com; www.divosta.com and www.jwhomes.com. Follow
PulteGroup, Inc. on Twitter: @PulteGroupNews.
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SOURCE PulteGroup, Inc.