MEMPHIS, Tenn., Aug. 12, 2016 /PRNewswire/ -- Royal Philips (NYSE:PHG, AEX: PHIA) today
(August 12, 2016) unveiled 'A
little more action' at Elvis Week in Memphis, Tennessee. 'A little more
action' tells the transformative story of Keith Hart, an amateur Elvis Tribute Artist who
made a series of small lifestyle changes to fulfill his lifelong
dream of performing for the first time on stage as his hero Elvis
Presley™.
Keith's journey shows him transforming from a sedentary software
tester to a tribute artist with the moves and confidence of the
King of Rock & Roll™. When the project ('A little more action')
started, Keith had concerns about his health, and his confidence
suffered due to weight gain, work stress and age. He didn't believe
he would ever sing in public, let alone perform in Memphis. After six weeks of monitoring his
health and making small changes to his daily habits, his stamina
and confidence grew. Add to this the support he received from
mentor Dean Z, a professional Elvis tribute artist, on stage
presence and performance and he finally made it on stage —in Elvis'
hometown of Memphis,
Tennessee.
"To begin with I was somewhat overwhelmed, but I took it one
step at a time, and my confidence grew as my activity levels
increased," said Keith Hart on
his transformative journey. "Initially I wasn't happy with where
I was with my body. My grandfather had a heart attack and I really
didn't want to go down that road. I knew I had to make a
change."
By making small changes to his lifestyle, Keith:
- Increased his activity by 9% in six weeks to meet the Center of
Disease Control (CDC) activity minute targets
- Decreased resting heart rate from 66 to 60 beats per
minute
- Blood pressure in the recommended range
- Lost 7 pounds
Keith was equipped with the Philips personal health programs,
which are designed to help consumers take control of their health
and lifestyle choices. Keith started by wearing the Philips health
watch to monitor his activity, heart rate and sleep. He set up a
goal to increase activity and the Philips HealthSuite health app
tracked his progress by analyzing data from the health watch. The
app showed his progress in real-time and helped him stay on track
with messages personalized to his objective. Keith also used an
upper arm and wrist blood pressure monitor and body analysis scale,
this ecosystem of connected devices are an integral part of the
Philips personal health programs, and helped Keith monitor the
changes in his blood pressure and weight throughout the 6
weeks.
"Singing and moving isn't easy, but by making small changes
to my lifestyle and monitoring my activity my stamina grew, which
really helped with my stage presence," Keith said. This has
been a truly amazing experience. I have fulfilled a lifelong dream
and I feel better, more healthy and agile."
Chronic and lifestyle-related diseases are on the rise, and all
across the world people are living longer with these conditions.
Philips wants people to be healthy, live well and enjoy life and
have developed innovations that can help guide you to make positive
lifestyle changes that can reduce the risk of these chronic
diseases such as cardiovascular disease.
"At Philips we believe there is always a way to make
life better, and Keith's story illustrates that perfectly,"
said Pieter Nota, CEO Personal Health Businesses and Chief
Marketing Officer, Philips, "Changing our personal habits can
seem overwhelming, but motivation and changes that are sustained
over time are good ways to help us reach our health goals.
Keith's story is inspirational for us all and can help Philips
raise awareness of the need to be more active and take control of
our health."
Philips personal health programs provide personal, tailored
support to people taking steps towards healthier habits. Developed
with leading medical experts and psychologists, the Philips
personal health programs empower people to start measuring, keep
monitoring and stay motivated to manage their personal health. The
programs represent a new era in connected care for consumers,
patients and health providers, as healthcare continues to move
outside the hospital and into our homes and everyday lives. They
are built on the Philips HealthSuite Digital Platform, an open and
secure, cloud-based platform that collects and analyzes health and
other data from multiple devices and sources.
To find more about this inspiring journey go to
philips.to/little-more-action. To tweet/post or get updates on
'A little more action' please use/check
#alittlemoreaction
To get more information about Philips personal health programs
please go to www.philips.com/smallsteps
About Royal
Philips:
Royal Philips
(NYSE: PHG, AEX: PHIA) is a leading health technology company
focused on improving people's health and enabling better outcomes
across the health continuum from healthy living and prevention, to
diagnosis, treatment and home care. Philips leverages advanced
technology and deep clinical and consumer insights to deliver
integrated solutions. The company, headquartered in the Netherlands, is a leader in diagnostic
imaging, image-guided therapy, patient monitoring and health
informatics, as well as in consumer health and home care. Philips'
health technology portfolio generated 2015 sales of EUR 16.8 billion and employs approximately 69,000
employees with sales and services in more than 100 countries. News
about Philips can be found at www.philips.com/newscenter.
About Authentic Brands Group, LLC
Authentic Brands Group (ABG) is a brand development company and
owner of The Estate of Elvis
Presley. ABG builds long-term value through the ownership of
intellectual property associated with prominent fashion, sports,
celebrity and entertainment brands. Headquartered in New York City, ABG builds brand equity by
partnering with best-in-class licensees and retailers. ABG's global
portfolio of world-renowned brands includes Marilyn Monroe®, Mini
Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Michael
Jackson® *managed brand*, Juicy Couture®, Jones New York®, Judith
Leiber®, Frederick's of Hollywood®, Adrienne Vittadini®, Taryn
Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Bobby
Jones®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision
Street Wear®, and Hind®. www.abg-nyc.com
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SOURCE Royal Philips