Always® and Walmart Support Girls in Sports with “50 Teams, 50 States” Program
February 23 2017 - 12:22PM
Business Wire
Program Provides Support for Girls in Every
State to Keep Playing #LikeAGirl
Always® and Walmart are proud to announce the fulfillment of the
“50 Teams, 50 States” program aimed at helping keep girls confident
through sports participation. Always partnered with retailers to
drive awareness of the benefits of keeping girls in sports, and is
supporting #LikeAGirl programs at retailers across the country. As
a part of the Keep Playing #LikeAGirl program, Always and Walmart
have worked to identify and provide much-needed assistance to
girls’ sports teams across the United States. Today, resources in
the form of new equipment, uniforms, facilities upgrades and funds
have been fully committed, benefiting one girls’ team in each of
the fifty states.
Based on the insight from the Always #LikeAGirl – Keep Playing
campaign that nearly 7 in 10 girls feel that society does not
encourage them to play sports*, Always and Walmart wanted to
highlight and acknowledge girls’ efforts on sports teams all around
the United States, focusing on the teams who need and deserve
support and encouragement to keep playing #LikeAGirl most. From a
powerlifting team in Mississippi, to a softball team in North
Carolina, a soccer team in Pennsylvania, and a track and field team
in Colorado, Always sought to recognize, support and celebrate all
of the hard work these girls put in every single day to keep
playing the sports they love, despite many obstacles. In addition,
as part of the Always #LikeAGirl – Keep Playing movement, schools
have received educational materials to help reinforce the link
between sports and confidence.
“Always is continuing its mission to stop the drop in confidence
girls experience at puberty by helping shed light on the important
role sports can play in building confidence and encouraging girls
to Keep Playing #LikeAGirl,” said Amanda Hill, Brand Director for
North America Feminine Care, Procter & Gamble. “The ‘50
Teams, 50 States’ program has introduced us to amazing girls from
all over the country. We’ve been inspired by their stories of
perseverance, and we can’t wait to see the amazing things they’ll
do now and in the future.”
“We’ve been so proud to support the Always ‘50 Teams, 50 States’
program and get to know the stories of so many deserving girls,”
said Annie Walker, Vice President, Over The Counter Merchandising,
Walmart U.S. “Walmart and Always are both committed to making a
difference for women and girls and we’re thrilled to see this great
program provide teams with the resources they need to feel
encouraged and confident this season and for years to come.”
The “50 Teams, 50 States” program started with a junior high
girls’ basketball team in Hulbert, Oklahoma. That entire experience
was captured last summer, and has been combined with highlights
from other teams around the country, in the new Always #LikeAGirl –
50 Teams Across 50 States video. Hear stories straight from the
girls, see teams from all types of sports, and be inspired by the
impact that community support can have on girls at this critical
life stage by watching the Always #LikeAGirl – 50 Teams Across 50
States video here: https://www.youtube.com/watch?v=biQsNTgbbcQ.
About Always #LikeAGirl
The Always #LikeAGirl movement is being fueled by the millions
of girls around the world who are changing #LikeAGirl to mean
amazing things. The Always #LikeAGirl campaign launched in June
2014 was inspired by the insight that the start of puberty and the
first period mark the lowest moment in confidence for girls and how
harmful words can add to that drop in confidence. It demonstrated
the profound effect the phrase “like a girl” can have on girls’
self-confidence and it inspired a movement, which has started to
change public perception: after seeing the #LikeAGirl video, most
people (76 percent of women ages 16 to 24 and 59 percent of men)
said the video changed their perception of the phrase “like a
girl,”** according to the Always Puberty & Confidence Wave II
Study. But it could not stop there. In 2015, a new Always study
revealed that 72 percent of girls feel society limits them by
telling them what they should and should not do or be. And more
than half of girls felt that societal limitations would be the same
or worse ten years from now, showing a lack of hope for change.
Always could not accept that and launched the Unstoppable
#LikeAGirl campaign to empower all girls to show the world that
they could do or be anything and everything. In March 2016, the
brand tackled the subtle bias conveyed through emojis, and the
resulting conversation can be credited in part for 44 new female
empowering emojis available on Apple iOS 10 and via Facebook. In
June 2016, the brand released new survey data which finds that half
of girls quit sports by age 17 and that seven in ten girls do not
feel encouraged to play, despite data that links sports
participation to increased confidence. To help keep girls in
sports, Always launched the new Always #LikeAGirl – Keep Playing
initiative, now in progress. For more information about the
#LikeAGirl movement, visit www.always.com.
Survey Methodology
*The Always Confidence & Puberty Wave IV Study was conducted
by MSLGROUP Research utilizing Research Now Panels that surveyed a
total of 1,514 Americans. There was a nationally representative
sample group of 1,006 females aged 16 to 24 year old and 508 males
aged 16 to 24. The survey was implemented between the dates of
December 30, 2015 through January 7, 2016.
**The Always Confidence & Puberty Wave II Study was
conducted by MSLGROUP using the Research Now Panel that surveyed a
total of 1,800 Americans (1,300 American females aged 16 to 49
years old and 500 American males aged 16 to 49). There was a
nationally representative sample group of 1,000 females and 500
males as well as an additional boost of 150 African American and
150 Hispanic American females. The survey was implemented between
the dates of December 5, 2014 through December 12, 2014.
About Always
Always®, the world's leader in feminine protection, offers a
wide range of feminine pads, wipes and liners designed to fit
different body types, period flows and preferences. The Always line
of feminine products includes Always Infinity™, Always Ultra Thins,
Always Maxis, Always Liners and Always Feminine Wipes. Please visit
www.always.com for more information.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
www.pg.com for the latest news and information about P&G and
its brands.
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version on businesswire.com: http://www.businesswire.com/news/home/20170223006283/en/
MSLGROUPLisa Rifenburg,
1-646-500-7615lisa.rifenburg@mslgroup.com
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