Aussie Launches Its Playful New 'End Your Dry Spell' Campaign
January 03 2017 - 9:03AM
Business Wire
New Campaign Uses Actual Customer Reviews to
Let America Know Just How Satisfied They Will Be After Trying 3
Minute Miracle Moist
For over 35 years, Aussie, a P&G company, and leader in hair
care and deep conditioning, has been saving women from dried out
strands with the help of their cult-favorite deep conditioner, 3
Minute Miracle Moist. Today the brand unveiled its new ‘End Your
Dry Spell’ campaign featuring real reviews of the deep conditioner
from actual women, to show just how quick and easy it is to get
silky smooth hair.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170103005393/en/
The new commercials, set to run in select markets and online,
show a woman at the beach touting the benefits of Aussie 3 Minute
Miracle Moist by narrating real customer reviews of the product.
The woman’s flirty attitude, in tandem with the spirited customer
reviews, lends itself to the brand’s cheeky nature. The commercials
end by inviting viewers to give it a try and share how they like 3
Minute Miracle Moist.
“We are so excited to launch the ‘End Your Dry Spell’ campaign.
Aussie is all about easy, so instead of telling women why they
should try 3 Minute Miracle Moist, we used real-life product
reviews and let them speak for themselves,” said Jodi Allen, VP
& General Manager North America Hair Care. “Our Aussie girl is
playful and lighthearted, and we’re excited to have a campaign that
speaks to that fun energy, while still expressing the benefits of
Aussie 3 Minute Miracle Moist.”
Aussie 3 Minute Miracle Moist is a deep conditioner treatment
with three times the moisturizing power. Transform dry hair into
silky, shiny waves in 3 short minutes with a nourishing and
intensely hydrating formula, made with a touch of Australian Aloe,
Jojoba and Sea Kelp.
The new commercials kicking-off the ‘End Your Dry Spell’
campaign are available on YouTube. For information on Aussie and 3
Minute Miracle Moist, please visit Aussie.com. For even more
information, check out Aussie on Facebook, Instagram and
Twitter.
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version on businesswire.com: http://www.businesswire.com/news/home/20170103005393/en/
Mitchell Communications GroupSarah
UibelSarah.Uibel@MitchCommGroup.comorMarco
CarreonMarco.Carreon@MitchCommGroup.com
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