Pantene Introduces Priyanka Chopra as Newest Global Ambassador
December 20 2016 - 12:35PM
Business Wire
Actress and Philanthropist Named Global Face of
Iconic Hair Care Brand
(NYSE:PG) – Actress, film producer and philanthropist, Priyanka
Chopra, joins an esteemed roster of strong women around the globe
as Pantene’s newest Global Brand Ambassador. Pantene stands for
‘Strong is Beautiful’ and Chopra embodies this by inspiring women
across the globe with her inner strength and beauty. Chopra will be
the face of Pantene’s new campaign celebrating the Brand’s biggest
shampoo breakthrough in 30 years: Pantene Pro-V’s new Shampoo
formulas that go beyond washing to fuel hair from within. Pantene’s
new shampoos fuel hair with the nutrients it needs to be strong
from the core to endure the stressors it faces day in and day
out.
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Pantene's new Global Brand Ambassador
Priyanka Chopra behind-the-scenes at her Pantene advertising shoot.
(Photo: Business Wire)
“We are proud of our newest campaign, which highlights our
biggest innovation in decades and thrilled to have Priyanka
represent it,” says Jodi Allen, Vice President of Hair Care for
North America at Procter & Gamble. “Her strength and confidence
embody what the Brand stands for and we believe she will continue
to inspire women around the world to embrace their strength and
wear their confidence proudly.”
Pantene continues to celebrate strong women who are pushing the
boundaries and owning it.
“I’m excited to come on board as the new Global Ambassador for
Pantene. A favorite around the world, I love that Pantene
celebrates and advocates that being strong is beautiful," said
Chopra. "I believe in celebrating the inherent strength that
every woman possesses, which made the decision to align with
Pantene an easy one. We BOTH believe that strong is beautiful and
that every woman deserves glorious moments to pursue her dreams and
to shine!"
Chopra will appear in the Brand’s marketing campaign, including
TV and digital advertising, public relations and social media. She
will appear in a Pantene ensemble TV spot that will debut on
December 26, 2016 in the US as well as her own television ad
campaign, which will begin airing in January 2017.
For more information, visit www.Pantene.com. To see upcoming
exclusive content of Priyanka Chopra, follow Pantene on Instagram
at https://www.instagram.com/pantene/ and Twitter at
http://twitter.com/Pantene, become a fan on Facebook at
http://www.facebook.com/PanteneNA and subscribe on YouTube
www.youtube.com/Pantene.
ABOUT PANTENE PRO-V®:
Pantene Pro-V, the world’s #1 hair care brand, includes 18
collections to help provide women with their most beautiful,
healthy hair. The current Pantene Pro-V offerings include: Breakage
Defense, Beautiful Lengths, Classic Clean, Color Revival, Curl
Perfection, Damage Detox, Daily Moisture Renewal, Full &
Strong, Ice Shine, Nature Fusion, Repair & Protect, Smooth
& Sleek, Pro-V Style Series, Sheer Volume, Truly Natural, Truly
Relaxed, and Ultimate 10. Pantene Expert offerings include:
AgeDefy, Intense Colorcare, Intense Hydration, Intense Repair and
Intense Smooth. Powered by 70 years of experience, 200 scientists
and partnerships with 11 leading independent hair doctors from
around the world, Pantene’s Pro-V Formula works inside and out for
beautiful hair rooted in true, lasting health.
ABOUT PRIYANKA CHOPRA:
Priyanka Chopra is a multifaceted personality and one of the
most recognized and applauded talents in the world. Her foray into
the entertainment industry began at the age of 17 when she won Miss
India and went on to win Miss World the following year, a title
that catapulted her to international stardom. In September 2015,
Priyanka made her American TV acting debut as Alex Parrish on ABC’s
hit drama ‘Quantico,’ making history as the first Indian actor to
star as the lead of a TV drama series – Quantico is currently in
its second season and has been licensed in 212 territories
(excluding the U.S. and Canada), across 54 languages. In January
2016, Priyanka won a People’s Choice Award for her role in
‘Quantico’ in the category of “Favorite Actress in a New Television
Series,” again making history as the first Indian actress to win a
People’s Choice Award; and in April 2016 she was featured on the
cover of TIME magazine’s coveted TIME 100 issue, as one of the Most
Influential People in the world. In May 2017 Priyanka will also
make her Hollywood film debut, as antagonist Victoria Leeds, in the
action comedy film ‘Baywatch,’ starring Dwayne “The Rock” Johnson
and Zac Efron. With more than 54 million social media followers,
and growing by the day, Priyanka is also committed to using her
reach for good. Priyanka was recently named a global UNICEF
Goodwill Ambassador, after serving as a National Goodwill
Ambassador to India for 10 years. She is also a UN Foundation Girl
Up Champion, and is involved in a number of efforts to protect
children’s rights and promote the education of girls in India,
including her namesake charity The Priyanka Chopra Foundation for
Health and Education. Priyanka splits her time between NYC and
Mumbai — but is quick to point out that she mainly lives on an
airplane.
ABOUT PROCTER &
GAMBLE:
P&G serves nearly five billion people around the world with
its brands. The Company has one of the strongest portfolios of
trusted, quality, leadership brands, including Always®, Ambi Pur®,
Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®,
Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and
Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands.
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version on businesswire.com: http://www.businesswire.com/news/home/20161220005522/en/
DeVries GlobalJorDana Trani,
212-546-8514jtrani@devriesglobal.com
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