Febreze Revives “The #12Stinks of Christmas” with Doug E. Fresh & Doug The Pug So You Can Breathe Happy Again This Holida...
November 10 2016 - 8:00AM
Business Wire
Febreze is Bringing Back Its Holiday Hit, “The
#12Stinks of Christmas,” With a Throwback to Old School Hip-Hop in
a Music Video Showcasing How to Keep it Funky Fresh All Season
Long
Mom burnt the casserole, dad left the trash in the garage, and
Uncle Jeff has been in the bathroom a little too long – being home
for the holidays isn’t always what we imagine. Don’t get us wrong,
the holidays are great, but in reality, they can literally stink.
Febreze is here to spread cheer and freshness all season long, and
to help them do so they have brought back their holiday hit: “The
#12Stinks of Christmas.”
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161110005227/en/
In this image distributed Thursday, Nov.
10, 2016 for Febreze, beatboxer Doug E. Fresh and Instagram star
@ItsDougThePug pose on the New York set of their music video for
the hip-hop remix of Febreze’s second annual "The #12Stinks of
Christmas.” Following the success of last year’s “The #12Stinks of
Christmas” music video, this funky fresh remix is available now on
YouTube.com/Febreze. (Photo by Diane Bondareff/Invision for
Febreze/AP Images)
Today, Doug E. Fresh, “The World’s Greatest Entertainer,” and
social media sensation @ItsDougThePug kicked it old school and
released the second installment of Febreze’s “The #12Stinks of
Christmas.” The beatbox pioneer and his four-legged #12Stinks
partner-in-crime put their own spin on the holiday classic, “The 12
Days of Christmas,” with a hip-hop music video
collaboration-complete with matching track suits of course! Their
video brings to life the stinks of the season and highlights how
Febreze is the only solution tough enough to eliminate unwanted
holiday odors while leaving behind a light, fresh holiday scent
that keeps you guest-ready all season long. This year’s
collaboration follows the success of the 2015 version starring Jane
Lynch and Matthew Morrison and is being launched in tandem with the
brand’s 2016 global #12Stinks campaign, including a U.K. rendition
starring British comedian, Paul O’Grady.
“I love to entertain and I love to keep things fresh - it’s what
I do! But sometimes, when it comes to entertaining guests, things
can get pretty stressful,” said legendary beatboxer, Doug E. Fresh.
“Nobody has time to worry about the smell of their home when they
have friends and family over. That’s why I love Febreze - it’s the
perfect solution to eliminate those not-so-fresh holiday stinks no
matter how big the party gets.”
In addition to the music video featured on YouTube, the duo also
will be featured in a full “The #12Stinks of Christmas” digital
campaign including iRadio ads, Snapchat, digital ads and special
content on the brand’s social channels.
You can find the hip-hop remix of “The #12Stinks of Christmas”
staring Doug E. Fresh and @ItsDougthePUG all season long on
Febreze’s YouTube channel, beginning today:
YouTube.com/Febreze.
The holidays are an exciting time of the year, but the endless
cycle of guests, themed parties, and stale leftovers leave behind a
bevy of stinks. Listen to The Dougs: stay fresh and eliminate the
#12Stinks of Christmas with Febreze’s festive product offerings:
Air Effects, Candles and NOTICEables which are available in Fresh
Cut Pine and Fresh Twist Cranberry. Febreze contains proprietary
malodor elimination technologies so its products have the ability
to truly eliminate odors and replace them with a light, fresh
holiday scent. For more information about Febreze products, please
visit Febreze.com.
About Febreze®
In 1998, Procter & Gamble (P&G) gave households a breath
of fresh air with the launch of Febreze®, known today as the
preeminent brand for providing a fresh, clean scent and eliminating
odors from fabrics and the air.
Febreze® boasts a line of products with freshness capabilities
that range from ridding of pet odors and tackling sweat stink to
decorating the home with scent and freshening on the go. Febreze®
continues to be one of the fastest growing brands in P&G’s
portfolio of household brands and bring innovative products to
market. Fresh air is an essential and basic human right, and that
the air we breathe can give us “fresh starts.”
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and
information about P&G and its brands.
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version on businesswire.com: http://www.businesswire.com/news/home/20161110005227/en/
Citizen RelationsBecky Harding (US),
212-613-4914rebecca.harding@citizenrelations.com
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