First diaper from a major diaper brand
specifically developed for babies weighing as little as 1
pound
Pampers, the brand trusted to be the #1 choice of U.S.
hospitals* for more than 40 years, has partnered with Neonatal
Intensive Care Unit (NICU) nurses to design and introduce the new
Pampers Preemie Swaddlers Size P-3 diaper. The new Size P-3 is
three sizes smaller than Newborn diapers to fit the tiniest and
most vulnerable premature babies born in the second trimester and
weighing as little as 1 pound (500 grams). Pampers is the first
major diaper brand to offer a diaper specifically designed for
babies this small. To underscore the importance of this
development, Pampers has joined forces with March of Dimes, the
only national organization dedicated to finding the causes of
preterm birth. Together through the Touches of Love campaign this
fall, we will celebrate all babies, especially those in the NICU,
and those who care for them.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160929005367/en/
Pampers Delivers its Smallest Diaper
Ever, Designed in Partnership with NICU Nurses. (Photo: Business
Wire)
“Pampers has been dedicated to the happy, healthy development of
babies since our very first diaper more than 50 years ago,” said E.
Yuri Hermida, vice president, North America Baby Care, P&G. “In
2002, we were the first major diaper manufacturer to create a
diaper for premature babies. When nurses asked us to design a
diaper for babies as tiny as 1 pound, everyone at Pampers was
inspired to create our best diaper yet for the most vulnerable
babies.”
Advances in medical science have enabled younger and smaller
babies to survive, which has created the need for even smaller
preemie diapers that are also specially designed to meet their
unique needs. In a recent survey1, nurses told Pampers that
currently available premature diapers do not conform to a premature
baby’s shape and proper positioning for optimal development. New
Pampers Preemie Swaddlers Size P-3 diapers are designed to minimize
disruption to help with sleep, positioning, and medical care for
premature infants. They feature a contoured narrow core to help
with developmentally optimal hip positioning. Other diapers used by
NICU nurses today have a wide core that can push baby’s legs apart
and do not allow baby’s hips and legs to rest comfortably, which
99% of nurses agree disrupts healthy growth and development2.
The new Size P-3 diaper represents three years and more than
10,000 hours of research by Pampers product development and
consumer research teams, including in-depth research with over 100
NICU nurses. “At Pampers, we’ve worked closely with hospitals,
pediatricians and nurses for 40 years, and we know that a gentle,
loving touch is essential to babies’ health and development,” said
Amy Tally, Senior Scientist, Pampers Hospital Diaper Development,
P&G. “For our newest and smallest preemie diaper, we set out to
meet the very unique needs of premature babies and the nurses who
care for them. The result is a diaper designed to provide comfort
and protection without getting in the way of medical care – to
offer a small touch of love to the most vulnerable babies.”
Pampers knows that premature babies’ delicate skin requires the
softest materials. Pampers diapers are specially designed with
blankie-like softness and gentle flex cuffs to improve comfort for
each baby and help support skin-to-skin care in the NICU. All
Pampers Swaddlers diapers also have the unique Absorb Away Liner™
that pulls away wetness and runny mess (a common side effect of
babies on antibiotics) from baby's skin. The new Pampers allow for
all-over fastening and are equally absorbent in the front and back,
providing nurses with the flexibility to change and position the
diaper to accommodate for medical leads, lines and other
interventions. This means nurses no longer need to cut or fold
larger diapers to find the right fit for the smallest of
babies.
“The care and comfort of these tiny premature babies couldn’t be
more important, and Pampers has designed a diaper that I believe
meets their needs better than anything available to us today,” said
Linda Lacina, MSN, RN, NIDCAP Infant Developmental Specialist and
Education Specialist at Cincinnati Children’s Medical Center. “With
a contoured and customizable fit, nurses can position these new
diapers in a way that’s best for each baby, while not hindering
medical care. Having a Pampers diaper as part of the NICU also
helps the experience feel more ‘normal’ to moms and dads, which is
important, too.”
The materials in Pampers Preemie Swaddlers diapers are safe and
gentle, and are the same materials used safely in Pampers hospital
and retail diapers for many years. Pampers partners with leading
pediatricians, pediatric dermatologists and safety experts to
confirm the materials we use are safe for babies.
Previously, Pampers Preemie Swaddlers were only available in
sizes P-1 (Preemie Small) and P-2 (Preemie Extra Small). Pampers
Preemie Swaddlers Size P-3 diapers are currently available in
select hospitals in the United States, and will be available to
hospitals across the U.S. and Canada before the end of 2016.
About Pampers®
For more than 50 years, parents have trusted Pampers to care for
their babies. Pampers is a part of The Procter & Gamble Company
(NYSE:PG) and is the #1-selling diaper worldwide. Every day, more
than 25 million babies in 100 countries around the world wear
Pampers. Pampers offers a complete range of diapers, wipes and
training pants designed to provide protection and comfort for every
stage of baby’s development. Visit www.pampers.com to learn more
about Pampers products, join the Pampers Rewards program, and find
ideas and information to help your baby get the most out of love,
sleep and play.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
About March of Dimes
The March of Dimes is the leading nonprofit organization for
pregnancy and baby health. For more than 75 years, moms and babies
have benefited from March of Dimes research, education, vaccines,
and breakthroughs.
More information regarding the Pampers Touches of Love campaign
and March of Dimes will be announced later this fall. For the
latest resources and health information, visit the March of Dimes
websites at marchofdimes.org and nacersano.org. To participate in
our annual signature fundraising event, visit marchforbabies.org.
If you have been affected by prematurity or birth defects, visit
our shareyourstory.org community to find comfort and support. For
detailed national, state and local perinatal statistics, visit
persistats.org. You can also find us on Facebook or follow us on
Twitter.
____________________________
*Based on sales of the newborn hospital diaper
1 An independent survey of more than 150 nurses conducted in
August 2016 at COINN – Council of International Neonatal Nurses
Conference
2 An independent survey of more than 150 nurses conducted in
August 2016 at COINN – Council of International Neonatal Nurses
Conference
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160929005367/en/
P&G Baby Care CommunicationsHeather Valento,
513-945-0705valento.hh@pg.comorMSLGROUP (for Pampers)Diana Hitzig,
646-500-7686Diana.Hitzig@mslgroup.com
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