Film Features A Never-Before-Heard Mix of Sia’s
Popular Track “Unstoppable”
With less than one month to go until Opening Ceremonies of the
Rio 2016 Olympic Games, Gillette [NYSE: PG], the world’s leading
male grooming brand, today debuted Perfect Isn’t Pretty – the
central piece in the brand’s Olympic Games campaign.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160713005375/en/
As the world turns its attention to the
Rio 2016 Olympic Games, Gillette is pulling back the curtain and
revealing the rigorous path that Olympians take to show
that Perfect Isn't Pretty. (Photo: Business Wire)
Starring Gillette’s global roster of athlete ambassadors,
including Ashton Eaton (USA, Decathlon), Neymar Jr. (Brazil,
Soccer), Ning Zetao (China, Freestyle Swimming) and Andy Tennant
(Great Britain, Team Pursuit Cycling), the Perfect Isn’t Pretty
film pulls back the curtain and shines a spotlight on the grueling
journey that athletes face throughout their training process. By
revealing the tough and often overlooked everyday struggles,
combined with the sacrifices that athletes make in their pursuit of
perfection – from enduring physical pain to unexpected arguments
with loved ones – the film shows there are no shortcuts to
perfection, but with precision, your best is within your grasp.
That same dedication to precision is also what inspired and led to
the development of Gillette’s most advanced razor, the Fusion
ProShield, which shields from irritation while you shave.
“I think it’s difficult for people to understand the complete
and utter commitment athletes have to make to perfect their sport
and become as precise as possible in execution,” said Eaton, USA
Decathlete. “We fully commit ourselves to refining our skills
during training in order to reach our ultimate goal of competing at
the Olympic Games. And it’s incredible that Gillette wanted to
highlight that side of the journey – not just the glitz and glam,
but what it really takes to get to the grandest stage in the world
of sport. I’m honored to be a part of something that shows what
really happens behind the scenes in the lead up to the Olympic
Games.”
For the film, Gillette collaborated with award-winning singer
and songwriter Sia to put a fresh new twist on her latest song,
“Unstoppable,” which is featured in the video. The all-new,
never-before-heard mix speaks to the heart of Perfect Isn’t Pretty
and features the unique spin and personal touch of three additional
global artists, including:
- Ariel Rechtshaid –
Grammy-winning producer Rechtshaid produced the track, worked with
Sia to perfect her vocal delivery, played the majority of the
instruments heard in the song.
- Pusha T – A founding member of
the seminal rap duo Clipse, Pusha T wrote and performed an original
rap that exemplifies Gillette’s campaign.
- Olodum – The quintessential
Brazilian marching band contributed a Brazilian percussion
influence and sound, adding a flair reflective of the Rio 2016
Olympic Games.
“When I was working on “Unstoppable,” I wanted to write a sports
anthem; the kind of song played before a big game to get the
players pumped,” said Sia, award-winning singer and songwriter. “As
I learned more about Gillette’s Perfect Isn’t Pretty campaign
supporting the 2016 Rio Olympic Games, this collaboration felt
right and this film was a perfect place to unveil this new
mix.”
The film and accompanying soundtrack represents Gillette’s role
as a brand that promises and strives to deliver – and has for over
a century – the best razors for millions of men all over the world
every day.
“Perfect Isn’t Pretty captures the gritty truth of an athlete’s
journey to the Olympic Games,” explained Carlos De Jesus, North
American Shave Care Brand Director at Gillette. “Our film and the
accompanying soundtrack shows how Olympic athletes directly inspire
us as a global brand to keep chasing perfection, no matter how
tough the road can be – because it takes the athletes’ best to
reach the Olympic Games and our best to create the world’s most
precise razor, the Fusion ProShield.”
The Gillette Fusion ProShield razor is precision at its finest,
featuring a lubrication strip before and after the blades to shield
from irritation while you shave – helping you put your best face
forward to conquer the day and keep chasing perfection.
Visit Gillette’s YouTube page to view the full Perfect Isn’t
Pretty film, or follow @Gillette on Twitter to see it there. The
track will also be streaming across Spotify, Apple Music, and
SoundCloud in over 140 countries across the globe*.
About Gillette
For over 110 years, Gillette has delivered precision technology
and unrivalled product performance – improving the lives of over
750 million men around the world. From shaving and body grooming,
to skin care and sweat protection, Gillette offers a wide variety
of products including razors, shave gel (gels, foams and creams),
skin care, after shaves, antiperspirants, deodorants and body wash.
For more information and the latest news on Gillette,
visit http://www.gillette.com/. To see our full selection of
products,
visit http://www.gillette.com/en/us/shop-now.aspx.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and
information about P&G and its brands.
*Full List of Countries where the Anthem Film Music Track will
stream:
SPOTIFY (58 countries)
Alemania, Andorra, Argentina, Australia, Austria, Bélgica,
Brasil, Bulgaria, Canadá, Chile, Colombia, Costa Rica, Chipre,
Dinamarca, Ecuador, El Salvador, Estonia, Eslovaquia, España,
Estados Unidos, Filipinas, Finlandia, Francia, Grecia, Guatemala,
Honduras, Hong Kong, Hungría, Indonesia, Irlanda, Islandia, Italia,
Letonia, Liechtenstein, Lituania, Luxemburgo, Malaysia, Malta,
México, Mónaco, Nicaragua, Noruega, Nueva Zelanda, Países Bajos,
Panamá, Paraguay, Perú, Polonia, Portugal, Reino Unido, República
Checa, República Dominicana, Singapur, Suecia, Suiza, Taiwan,
Turquía y Uruguay
APPLE MUSIC
Armenia, Azerbaijan, Bahrain, Botswana, Cape Verde, Egypt,
Gambia, Ghana, Guinea-Bissau, India, Jordan, Kazakhstan, Kenya,
Kyrgyzstan, Lebanon, Mauritius, Nepal, Niger, Nigeria, Oman, Saudi
Arabia, South Africa, Sri Lanka, Swaziland, Tajikistan,
Turkmenistan, Uganda, United Arab Emirates, Uzbekistan, Zimbabwe,
Australia, Cambodia, China, Fiji, Hong Kong, Indonesia, Japan,
Laos, Macau, Malaysia, Micronesia Fed States Of, Mongolia, New
Zealand, Papua New Guinea, Philippines, Singapore, Taiwan,
Thailand, Vietnam, Austria, Belarus, Belgium, Bulgaria, Cyprus,
Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece,
Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta,
Moldova, Netherlands, Norway, Poland, Portugal, Romania, Russia,
Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine,
United Kingdom, Anguilla, Antigua & Barbuda, Argentina,
Barbados, Belize, Bermuda, Bolivia, Brazil, British Virgin Islands,
Cayman Islands, Chile, Colombia, Costa Rica, Dominica, Dominican
Republic, Ecuador, El Salvador, Grenada, Guatemala, Honduras,
Mexico, Nicaragua, Panama, Paraguay, Peru, St. Kitts & Nevis,
Trinidad & Tobago, Venezuela, United States, Canada
SOUNDCLOUD
Puerto Rico, American Samoa, Guam, Northern Marianas, Virgin
Islands, Guernsey, Jersey, Isle of Man, Ireland, Guadeloupe,
Martinique, Reunion
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160713005375/en/
P&GKurt IversonSr. Communications
Manager617-463-5286Iverson.K@pg.comorKetchum on behalf of
Gillette/P&GRyan
Whitchurch786-257-4020Ryan.Whitchurch@ketchum.com
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